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Substrata

Substrata

@UC0_Q2VjISHHku19vtPHcV6Q - 3.1K subscribers

Substrata analyzes real-time human dynamics to uncover attitudes, hidden intentions, emotions, and power plays, helping dealmakers sell smarter and close more deals. Substrata's Social Signal AI decodes the underlying interpersonal dynamics between sellers and buyers (prospects). We analyze verbal and nonverbal cues related to complex deals, providing actionable insights into office politics, hierarchies, biases, emotions, power dynamics, urgency signals, and more. Dealmaking success often depends on navigating intricate human factors like perceptions, attitudes, dispositions, perceived social status, and interpersonal tensions. Substrata empowers you to understand these dynamics, enabling smarter selling and faster B2B deal closure across market categories and industries.

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