Music is energy, and the pickup is the first critical link in the projection of that energy. Like a lens, the pickup must collect and focus vibrational energy, then transform ("transduce") it into electrical impulses and project it onward. Tone, texture and dynamics require a refined sensitivity to be reproduced well. If the pickup is inefficient, musical energy is lost, poorly focused and distorted and musical performance is compromised. This has been our philosophy for nearly thirty years. On this channel you can find videos that explain the concepts behind our pickups as well as enjoy videos by the artists who own Barbera Soloist Pickups.