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Herdify

Herdify

@UC1gfeaTJ15oKCMtCUX0_LEQ - 63 subscribers

Herdify brings together consumer psychology and audience targeting to help brands run better acquisition campaigns. 🐮 Humans are innately herd animals and follow those around us - 92% of us believe in recommendations we’ve heard from friends and family rather than advertising, but two thirds of those conversations take place offline and can’t be measured… Until now. Our predictive analytics tool, spun out of 15 years of research from Bristol and Cambridge Universities, helps brands to uncover a completely untapped area of marketing influence. We detect where offline word-of-mouth conversations are happening about a brand, by looking for behavioural science patterns in your first-party sales data. We help marketers to direct marketing activity to where the “herd” is already activated and warm to your message, to compliantly influence more conversations to drive more sales.

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