I'm Sola Mathew, MCIM-qualified digital marketing strategist, paid media specialist, and creator of the PLANT™ Digital Growth Framework.
This channel is for aspiring marketers and DTC founders who want practical growth, not theory.
If you're an early-career marketer, I'll show you how digital marketing works in the real world: paid media, email, funnels, analytics, and strategy. Everything is built around PLANT™, a 5-phase framework you can use from day one.
If you're a DTC founder, I'll show you how to turn ad spend into a predictable revenue system with walkthroughs, audits, and strategies shaped by $4.7M+ in ad spend and 3.5x ROAS.
PLANT™ covers strategy, paid traffic, acquisition, email, WhatsApp and SMS retention, and tracking.
I'm also a TEDx speaker, MCIM member, and MSc Marketing student, working with DTC brands globally to build systems that compound.
Start with the free PLANT™ Audit: solamathew.com/plant
Subscribe and join marketers and founders building real.
