I'm Johan Nilsson - CEO of Startdeliver and Jecta, host of a CS podcast, and someone who has spent years in renewal calls, boardrooms, and hundreds of customer conversations across SaaS.
This channel is for SaaS CEOs, CCOs, and Heads of CS who need pattern recognition - not inspiration.
Three shows:
Customer Patterns - A single pattern in how SaaS customers behave. Emerging, breaking, or forming. Weekly.
The NRR Room - Peer conversations with CS operators, CCOs, and SaaS CEOs about what's actually happening in the market.
From the Room - Short, direct takes from real conversations that week. No script. No polish. Just the pattern.
Every piece connects to one question: how do you build a company that is both hyper efficient and hyper customer centric?
New episodes weekly.