NNgroup

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Your source for reliable UX guidance. NNGroup brings over 25 years of research-based insights to design and research professionals. Our videos break down complex UX concepts into practical, actionable advice you can apply immediately.

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10 Usability Heuristics: From Theory to Practice | Course Preview

10 Usability Heuristics: From Theory to Practice | Course Preview NNgroup

706 views - 4 days ago

Field Guide to Explaining UX Strategy

Field Guide to Explaining UX Strategy NNgroup

1.6K views - 6 days ago

Becoming a UX Consultant: Launch Your Practice | Course Preview

Becoming a UX Consultant: Launch Your Practice | Course Preview NNgroup

929 views - 1 week ago

Analyzing Good Designs: Figma’s Shortcut

Analyzing Good Designs: Figma’s Shortcut NNgroup

2.4K views - 1 week ago

Getting Hired in UX: What to Do When Apply-and-Wait Isn't Enough | EP 59

Getting Hired in UX: What to Do When Apply-and-Wait Isn't Enough | EP 59 NNgroup

2.1K views - 2 weeks ago

Design Critiques: Getting Actionable Feedback | Course Preview

Design Critiques: Getting Actionable Feedback | Course Preview NNgroup

819 views - 2 weeks ago

AI Interviewers

AI Interviewers NNgroup

3.7K views - 2 weeks ago

Gestalt Principles: Design Intuitive Interfaces | Course Preview

Gestalt Principles: Design Intuitive Interfaces | Course Preview NNgroup

1.8K views - 3 weeks ago

Outcome-Oriented Design: The Era of AI Design

Outcome-Oriented Design: The Era of AI Design NNgroup

12.6K views - 3 weeks ago

Demonstrating UX Value | Course Preview

Demonstrating UX Value | Course Preview NNgroup

1.6K views - 1 month ago

3 Tips to Make AI a Better Editor

3 Tips to Make AI a Better Editor NNgroup

2.8K views - 1 month ago

A Word From Our CEO: Kara Pernice

A Word From Our CEO: Kara Pernice NNgroup

869 views - 1 month ago

NN/G's Self-Paced Courses Are Here!

NN/G's Self-Paced Courses Are Here! NNgroup

2.2K views - 1 month ago

Visualize Raw Data to Make Better Decisions

Visualize Raw Data to Make Better Decisions NNgroup

2.6K views - 1 month ago

Post-Task vs. Post-Test Questionnaires in Quantitative Usability Testing

Post-Task vs. Post-Test Questionnaires in Quantitative Usability Testing NNgroup

1.1K views - 1 month ago

The Truth About Lean & Agile (Feat. Principal Experience Specialist, Laura Klein) | EP 58

The Truth About Lean & Agile (Feat. Principal Experience Specialist, Laura Klein) | EP 58 NNgroup

1.8K views - 1 month ago

Archetypes vs. Personas

Archetypes vs. Personas NNgroup

2.9K views - 1 month ago

Affinity Diagramming in Workshops

Affinity Diagramming in Workshops NNgroup

2K views - 1 month ago

Service Design Metrics Shifting

Service Design Metrics Shifting NNgroup

3.9K views - 1 month ago

Endowment Effect in UX: Why Ownership Increases Engagement

Endowment Effect in UX: Why Ownership Increases Engagement NNgroup

3K views - 1 month ago

The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins) | EP 57

The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins) | EP 57 NNgroup

5.3K views - 1 month ago

Don’t Outsource Analysis to AI

Don’t Outsource Analysis to AI NNgroup

5.3K views - 1 month ago

4 Things GenAI Needs for Better Content Design

4 Things GenAI Needs for Better Content Design NNgroup

4.1K views - 3 months ago

Don’t Start with AI, Start with the Problem

Don’t Start with AI, Start with the Problem NNgroup

5.5K views - 3 months ago

Stop Misrecruits: Add Foils to Your Screener

Stop Misrecruits: Add Foils to Your Screener NNgroup

1.7K views - 3 months ago

AI Literacy NNgroup

5.4K views - 3 months ago

Validate Your Visual Design: 6 Methods

Validate Your Visual Design: 6 Methods NNgroup

7.9K views - 3 months ago

56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)

56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute) NNgroup

4.9K views - 4 months ago

Common Journey Mapping Mistakes

Common Journey Mapping Mistakes NNgroup

3.3K views - 4 months ago

Semantic Differential Scales: Measure User Attitudes with Nuance

Semantic Differential Scales: Measure User Attitudes with Nuance NNgroup

2.1K views - 4 months ago

55. Democratizing Research in the Age of AI (feat. Ned Dwyer, CEO & Co-founder of Great Question)

55. Democratizing Research in the Age of AI (feat. Ned Dwyer, CEO & Co-founder of Great Question) NNgroup

1.8K views - 4 months ago

When is High-fidelity Worth It?

When is High-fidelity Worth It? NNgroup

2.1K views - 4 months ago

Tesler’s Law: Shift Complexity to Simplify UX

Tesler’s Law: Shift Complexity to Simplify UX NNgroup

4.2K views - 4 months ago

What is Mixed-Methods Research?

What is Mixed-Methods Research? NNgroup

2.2K views - 5 months ago

Stakeholder Management vs. Engagement

Stakeholder Management vs. Engagement NNgroup

2.3K views - 5 months ago

Humanizing AI Does Not Help Your Users

Humanizing AI Does Not Help Your Users NNgroup

5.6K views - 5 months ago

Overflow Menu Icons

Overflow Menu Icons NNgroup

4K views - 5 months ago

54. Designing for Millions of Users (feat. Jay Dutta, Global Head of UX, Deutsche Bank)

54. Designing for Millions of Users (feat. Jay Dutta, Global Head of UX, Deutsche Bank) NNgroup

3.4K views - 5 months ago

AI Strategy: 3 Key Questions

AI Strategy: 3 Key Questions NNgroup

3.5K views - 5 months ago

Inattentional Blindness in Interfaces

Inattentional Blindness in Interfaces NNgroup

3.4K views - 6 months ago

User Panels: Recruit Faster, Research Smarter

User Panels: Recruit Faster, Research Smarter NNgroup

1.5K views - 6 months ago

GenUI: AI-Generated Interfaces

GenUI: AI-Generated Interfaces NNgroup

20.3K views - 6 months ago

53. Why You're Not Getting Job Interviews (feat. Hang Xu, Design Recruiter)

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53. Why You're Not Getting Job Interviews (feat. Hang Xu, Design Recruiter) NNgroup and OnlyFAANGs

6.2K views - 6 months ago

AI-Assisted Prototyping: Promise and Pitfalls

AI-Assisted Prototyping: Promise and Pitfalls NNgroup

6.9K views - 6 months ago

Experience Design: The Next Iteration of UX?

Experience Design: The Next Iteration of UX? NNgroup

10.5K views - 7 months ago

Template Trap NNgroup

5.4K views - 7 months ago

Anatomy of Good Icons

Anatomy of Good Icons NNgroup

3.6K views - 7 months ago

Why Disabled Buttons Hurt UX (and How to Fix Them)

Why Disabled Buttons Hurt UX (and How to Fix Them) NNgroup

13.2K views - 7 months ago

Icon Interpretation vs. Recognizability

Icon Interpretation vs. Recognizability NNgroup

3.2K views - 8 months ago

Preference Testing for Assessing Visual Design

Preference Testing for Assessing Visual Design NNgroup

4.4K views - 8 months ago

The Hidden Bias Killing Your UX Insights: Common-Knowledge Effect

The Hidden Bias Killing Your UX Insights: Common-Knowledge Effect NNgroup

4.3K views - 8 months ago

Is the Floppy Disk Dead?

Is the Floppy Disk Dead? NNgroup

3.4K views - 8 months ago

Experience Maps vs. Journey Maps

Experience Maps vs. Journey Maps NNgroup

6.4K views - 8 months ago

52. Rethinking Users as Ecosystems (feat. authors Mike Youngblood and Ben Chesluk)

52. Rethinking Users as Ecosystems (feat. authors Mike Youngblood and Ben Chesluk) NNgroup

5.2K views - 9 months ago

Checkbox Design: 8 Guidelines

Checkbox Design: 8 Guidelines NNgroup

4.2K views - 9 months ago

Wireflows 101 NNgroup

7.2K views - 9 months ago

Return of the Generalist

Return of the Generalist NNgroup

18.2K views - 9 months ago

Presenting Your UX Case Study in an Interview

Presenting Your UX Case Study in an Interview NNgroup

10.8K views - 9 months ago

Problematic Workshop Participants: A Pattern for Working with Them

Problematic Workshop Participants: A Pattern for Working with Them NNgroup

1.4K views - 9 months ago

51. The Future of Service Design in the Age of AI (featuring Erika Flowers)

51. The Future of Service Design in the Age of AI (featuring Erika Flowers) NNgroup

12.6K views - 9 months ago