NNgroup

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Your source for reliable UX guidance. NNGroup brings over 25 years of research-based insights to design and research professionals. Our videos break down complex UX concepts into practical, actionable advice you can apply immediately.

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What are Design Specs?

What are Design Specs? NNgroup

394 views - 9 hours ago

Screening Research Participants with Screener Surveys | Course Preview

Screening Research Participants with Screener Surveys | Course Preview NNgroup

369 views - 5 days ago

Storytelling in User Research

Storytelling in User Research NNgroup

1.1K views - 1 week ago

UX Data in Spreadsheets: Cleaning and Organizing | Course Preview

UX Data in Spreadsheets: Cleaning and Organizing | Course Preview NNgroup

572 views - 1 week ago

Quantity Yields Quality in UX: Iterative vs. Parallel vs. Competitive Design

Quantity Yields Quality in UX: Iterative vs. Parallel vs. Competitive Design NNgroup

1.5K views - 2 weeks ago

Hiring UX Talent | Course Preview

Hiring UX Talent | Course Preview NNgroup

722 views - 2 weeks ago

Data Isn’t Enough: The Power of Narrative in UX

Data Isn’t Enough: The Power of Narrative in UX NNgroup

1.8K views - 3 weeks ago

Writing Effective Survey Questions | Course Preview

Writing Effective Survey Questions | Course Preview NNgroup

580 views - 3 weeks ago

The 3 Sizes of UX Copy

The 3 Sizes of UX Copy NNgroup

1.8K views - 4 weeks ago

Atomic Research: Small Insights, Big Impact

Atomic Research: Small Insights, Big Impact NNgroup

1.8K views - 1 month ago

UX Maturity: Elevating Organizational UX Practices | Course Preview

UX Maturity: Elevating Organizational UX Practices | Course Preview NNgroup

747 views - 1 month ago

Input Controls: Design Patterns and Best Practices | Course Preview

Input Controls: Design Patterns and Best Practices | Course Preview NNgroup

1.4K views - 1 month ago

Incorruptible: How Great Companies Stay Great with Eric Ries

Incorruptible: How Great Companies Stay Great with Eric Ries NNgroup

2K views - 1 month ago

Demystifying Clickbait: You’ll NEVER Believe What I Learned

Demystifying Clickbait: You’ll NEVER Believe What I Learned NNgroup

1.4K views - 1 month ago

Task Writing for Usability Tests | Course Preview

Task Writing for Usability Tests | Course Preview NNgroup

877 views - 1 month ago

Convenience Sampling: Avoid Bias When Recruiting Study Participant

Convenience Sampling: Avoid Bias When Recruiting Study Participant NNgroup

1.1K views - 1 month ago

Informative Microcopy: Titles, Headings, Cards, and More | Course Preview

Informative Microcopy: Titles, Headings, Cards, and More | Course Preview NNgroup

1.3K views - 1 month ago

Status Trackers: 6 Guidelines for Discoverability and Clarity

Status Trackers: 6 Guidelines for Discoverability and Clarity NNgroup

1.7K views - 1 month ago

Successful UX Job Searching | Course Preview

Successful UX Job Searching | Course Preview NNgroup

720 views - 2 months ago

Inform Strategy as a UX Researcher

Inform Strategy as a UX Researcher NNgroup

1.7K views - 2 months ago

Understanding LLMs: A Guide For UX Practitioners | Course Preview

Understanding LLMs: A Guide For UX Practitioners | Course Preview NNgroup

1.5K views - 2 months ago

Conversational Design and UI: Why Language Matters More Than Ever | EP 60

Conversational Design and UI: Why Language Matters More Than Ever | EP 60 NNgroup

2.1K views - 2 months ago

Build Better with NN/G Self-Paced UX Courses

Build Better with NN/G Self-Paced UX Courses NNgroup

466K views - 2 months ago

6 Common Stakeholder Obstacles

6 Common Stakeholder Obstacles NNgroup

1.6K views - 2 months ago

Designing Icons | Course Preview

Designing Icons | Course Preview NNgroup

1.6K views - 2 months ago

Use AI Responsibly in Analysis

Use AI Responsibly in Analysis NNgroup

3.6K views - 2 months ago

10 Usability Heuristics: From Theory to Practice | Course Preview

10 Usability Heuristics: From Theory to Practice | Course Preview NNgroup

1.4K views - 2 months ago

Field Guide to Explaining UX Strategy

Field Guide to Explaining UX Strategy NNgroup

3.3K views - 2 months ago

Becoming a UX Consultant: Launch Your Practice | Course Preview

Becoming a UX Consultant: Launch Your Practice | Course Preview NNgroup

1.1K views - 2 months ago

Analyzing Good Designs: Figma’s Shortcut

Analyzing Good Designs: Figma’s Shortcut NNgroup

117K views - 3 months ago

Getting Hired in UX: What to Do When Apply-and-Wait Isn't Enough | EP 59

Getting Hired in UX: What to Do When Apply-and-Wait Isn't Enough | EP 59 NNgroup

2.9K views - 3 months ago

Design Critiques: Getting Actionable Feedback | Course Preview

Design Critiques: Getting Actionable Feedback | Course Preview NNgroup

952 views - 3 months ago

AI Interviewers

AI Interviewers NNgroup

5K views - 3 months ago

Gestalt Principles: Design Intuitive Interfaces | Course Preview

Gestalt Principles: Design Intuitive Interfaces | Course Preview NNgroup

1.9K views - 3 months ago

Outcome-Oriented Design: The Era of AI Design

Outcome-Oriented Design: The Era of AI Design NNgroup

260K views - 3 months ago

Demonstrating UX Value | Course Preview

Demonstrating UX Value | Course Preview NNgroup

1.7K views - 3 months ago

3 Tips to Make AI a Better Editor

3 Tips to Make AI a Better Editor NNgroup

4.2K views - 3 months ago

A Word From Our CEO: Kara Pernice

A Word From Our CEO: Kara Pernice NNgroup

908 views - 3 months ago

NN/G's Self-Paced Courses Are Here!

NN/G's Self-Paced Courses Are Here! NNgroup

2.8K views - 3 months ago

Visualize Raw Data to Make Better Decisions

Visualize Raw Data to Make Better Decisions NNgroup

3K views - 3 months ago

Post-Task vs. Post-Test Questionnaires in Quantitative Usability Testing

Post-Task vs. Post-Test Questionnaires in Quantitative Usability Testing NNgroup

1.3K views - 4 months ago

The Truth About Lean & Agile (Feat. Principal Experience Specialist, Laura Klein) | EP 58

The Truth About Lean & Agile (Feat. Principal Experience Specialist, Laura Klein) | EP 58 NNgroup

2.1K views - 4 months ago

Archetypes vs. Personas

Archetypes vs. Personas NNgroup

3.5K views - 4 months ago

Affinity Diagramming in Workshops

Affinity Diagramming in Workshops NNgroup

2.2K views - 4 months ago

Service Design Metrics Shifting

Service Design Metrics Shifting NNgroup

4.9K views - 4 months ago

Endowment Effect in UX: Why Ownership Increases Engagement

Endowment Effect in UX: Why Ownership Increases Engagement NNgroup

3.3K views - 5 months ago

The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins) | EP 57

The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins) | EP 57 NNgroup

6.4K views - 5 months ago

Don’t Outsource Analysis to AI

Don’t Outsource Analysis to AI NNgroup

5.6K views - 5 months ago

4 Things GenAI Needs for Better Content Design

4 Things GenAI Needs for Better Content Design NNgroup

4.5K views - 5 months ago

Don’t Start with AI, Start with the Problem

Don’t Start with AI, Start with the Problem NNgroup

6.1K views - 5 months ago

Stop Misrecruits: Add Foils to Your Screener

Stop Misrecruits: Add Foils to Your Screener NNgroup

1.7K views - 6 months ago

AI Literacy NNgroup

5.8K views - 6 months ago

Validate Your Visual Design: 6 Methods

Validate Your Visual Design: 6 Methods NNgroup

8.4K views - 6 months ago

56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)

56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute) NNgroup

6K views - 6 months ago

Common Journey Mapping Mistakes

Common Journey Mapping Mistakes NNgroup

3.6K views - 6 months ago

Semantic Differential Scales: Measure User Attitudes with Nuance

Semantic Differential Scales: Measure User Attitudes with Nuance NNgroup

2.5K views - 6 months ago

55. Democratizing Research in the Age of AI (feat. Ned Dwyer, CEO & Co-founder of Great Question)

55. Democratizing Research in the Age of AI (feat. Ned Dwyer, CEO & Co-founder of Great Question) NNgroup

1.9K views - 7 months ago

When is High-fidelity Worth It?

When is High-fidelity Worth It? NNgroup

2.2K views - 7 months ago

Tesler’s Law: Shift Complexity to Simplify UX

Tesler’s Law: Shift Complexity to Simplify UX NNgroup

4.6K views - 7 months ago

What is Mixed-Methods Research?

What is Mixed-Methods Research? NNgroup

2.6K views - 7 months ago