We at 'In the Loop' celebrate creativity in all of its modern manifestations. As global citizens with a penchant for local cool, we shine a light on Pakistani initiatives while keeping an eye on international movements in visual culture, technology, social change and sustainability.
We aren't looking to define cool, just aiming to stay one step ahead of it.
Rad tunes, good conversation, and a sense of connection to the global creative dialogue is what you will find everytime you tune into 'In the Loop'.
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