"With so much hype and confusion created around dieting, I wanted to launch a website that promoted a nutrition plan that is not only easy to comprehend, but easy to implement at well.
A weight loss program based on science, and intuition, rather than hyperbole and hope.
That is why I created the best macro calculator the fitness industry has to offer.
My name is Anthony Collova, and I am the founder of IIFYM.com
See, there are thousands of so called diet experts out there and just as many doctors and gurus that provide horrible information on fat loss to their clients and public.
For every nutrition coach or diet expert there are even more books, programs and scams promoting bogus promises, exaggerated claims, and total crap, all designed to confuse you and make them money.
Fad diet gurus will have you believe that all you have to do is cut out carbs, or sugar or eat some amazing combination of super foods, and somehow the weight will start melting off.
Low carb Keto diet anyone
