Evan Kaufmann - Creative Director

@UC5XfrlUJQ4sVuPI8-Dj9flg - 1.9K subscribers

I'm a VP of Creative in the music industry. On this channel I break down how visual identity, creative direction, and music campaigns actually get built at the professional level — for artists who want their visuals to match their ambition, and for aspiring creative directors who want inside access to how it really works. Real projects. Real decisions. No theory.

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I've read over 200 pitch decks... here's what actually works

I've read over 200 pitch decks... here's what actually works Evan Kaufmann - Creative Director

123 views - 1 month ago

the best visual artist you probably don't know about

the best visual artist you probably don't know about Evan Kaufmann - Creative Director

6.6K views - 1 year ago

Hidden industry tips from music creative director

Hidden industry tips from music creative director Evan Kaufmann - Creative Director

1.2K views - 1 year ago

Creative Director interviews ChatGPT (and what it says is INSANE)

Creative Director interviews ChatGPT (and what it says is INSANE) Evan Kaufmann - Creative Director

373 views - 1 year ago

Creative Director reacts to Post Malone's F-1 Trillion Album Cover! (Hidden Meanings Revealed)

Creative Director reacts to Post Malone's F-1 Trillion Album Cover! (Hidden Meanings Revealed) Evan Kaufmann - Creative Director

1.5K views - 1 year ago

Everything you need when releasing new music!

Everything you need when releasing new music! Evan Kaufmann - Creative Director

98 views - 1 year ago

The 5 Worst Creative Direction Mistakes and How to Avoid Them!

The 5 Worst Creative Direction Mistakes and How to Avoid Them! Evan Kaufmann - Creative Director

359 views - 2 years ago

Creative Director reacts to Harry Styles' Fine Line cover

Creative Director reacts to Harry Styles' Fine Line cover Evan Kaufmann - Creative Director

1.8K views - 2 years ago

This one thing will make or break Oliver Anthony

This one thing will make or break Oliver Anthony Evan Kaufmann - Creative Director

2.2K views - 2 years ago

Creative Director reacts to ALL Taylor Swift album art

Creative Director reacts to ALL Taylor Swift album art Evan Kaufmann - Creative Director

18K views - 2 years ago

Creative Director reacts to Taylor Swift's Midnights album design

Creative Director reacts to Taylor Swift's Midnights album design Evan Kaufmann - Creative Director

4.4K views - 2 years ago

This is how you become a creative director in the music industry!

This is how you become a creative director in the music industry! Evan Kaufmann - Creative Director

4.5K views - 3 years ago

Everything you need to know about MUSIC BRANDING in 2025!

Everything you need to know about MUSIC BRANDING in 2025! Evan Kaufmann - Creative Director

1.2K views - 3 years ago

Is this the best job in the music industry in 2025?! Here's how to get started...

Is this the best job in the music industry in 2025?! Here's how to get started... Evan Kaufmann - Creative Director

2.2K views - 3 years ago

Creative Direction & BRANDING Shakes Up SAINT MOTEL Music #creativemind #creativeprocess

Creative Direction & BRANDING Shakes Up SAINT MOTEL Music #creativemind #creativeprocess Evan Kaufmann - Creative Director

109 views - 3 years ago

Overcoming Mental Health Struggles in the Music Industry - ALL creatives need to hear this!!

Overcoming Mental Health Struggles in the Music Industry - ALL creatives need to hear this!! Evan Kaufmann - Creative Director

36 views - 3 years ago

The Music Industry Secret to Successful Branding & Creative Direction #musicindustrymarketing

The Music Industry Secret to Successful Branding & Creative Direction #musicindustrymarketing Evan Kaufmann - Creative Director

390 views - 3 years ago

"Country Music is Black!" What’s happening in country music diversity right now

"Country Music is Black!" What’s happening in country music diversity right now Evan Kaufmann - Creative Director

52 views - 3 years ago

CREATIVE DIRECTORS Need to curate their clients! All creatives need to watch this!

CREATIVE DIRECTORS Need to curate their clients! All creatives need to watch this! Evan Kaufmann - Creative Director

62 views - 3 years ago

Capturing the Magic: Live Concert Photographers, Cinematographers + Videographers Unveiled

Capturing the Magic: Live Concert Photographers, Cinematographers + Videographers Unveiled Evan Kaufmann - Creative Director

124 views - 3 years ago

Uncovering the UNIQUE BRAND Behind KALEO Creative Direction / Branding for a rock band Evan Kaufmann - Creative Director

175 views - 3 years ago

A behind the scenes look at Creative Direction and Rebranding I did for Danielle Bradbery

A behind the scenes look at Creative Direction and Rebranding I did for Danielle Bradbery Evan Kaufmann - Creative Director

430 views - 3 years ago

5 Things ALL Creatives Should Do Daily to Maintain Optimal Creativity

5 Things ALL Creatives Should Do Daily to Maintain Optimal Creativity Evan Kaufmann - Creative Director

179 views - 3 years ago

Nacido de Nuevo - Short Film (Written and Directed by Evan Kaufmann)

Nacido de Nuevo - Short Film (Written and Directed by Evan Kaufmann) Evan Kaufmann - Creative Director

1K views - 8 years ago