We've learned what we know through the people who did it before us: Bob Dylan, Jack White, David Bowie...
Our lives are a journey to pursuing our purpose - our niche - until we either make it or drop dead trying. Music is our gateway. We're about making the most of our short time on Earth, and we don't intend to waste a single second; we want to share that journey as much as we possibly can, and that's why this channel exists.
If we could leave you with one thing, it would be this: Time is not a renewable asset, so use it while you have it, and never, ever let it be wasted.