“WE❤️NYC” is a 21st Century version of the 70’s campaign. Once again, New Yorkers are coming together to mobilize civic action and community engagement as the catalyst for a renaissance of the city and its neighborhoods. In many ways, the challenges facing the city today are more complex than in the past. The technology revolution has widened the skills gap, enabled remote work, and disrupted basic patterns of urban life. Public safety has re-emerged as the top concern of New Yorkers, but with overlays of mental health, homelessness, and racial justice issues that make solutions difficult. Whereas the city was a bargain in the 80’s, today it is unaffordable for many current and would-be New Yorkers. Together, “WE” can tackle these challenges and demonstrate, once again, that this is the greatest city in the world.