New media is a broad term in media studies that emerged in the latter part of the 20th century that refers to on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Another important promise of new media is the "democratization" of the creation, publishing, distribution and consumption of media content. Another aspect of new media is the real-time generation of new, unregulated content.