Denim World, (formerly BLUE LENZ) is a film platform dedicated to highlighting the best stories in the denim community.
ENDRIME® Design Consultancy noticed a shift in the last few years when denim mills and brands began to produce great videos and captivating stories. However, audiences found it hard to find the videos once the season was over. So, we started Denim World as a destination where the denim community can share and see the latest denim stories, educational videos, and fabric innovations in one place getting them the attention they deserve.
We invite denim mills, brands, and influencers to send us their videos every season. Our team will collect and write a short synopsis for each film and credit the designers, engineers, stylists, directors, etc.
We introduced the annual Denim World Video Awards to spotlight and champion the best in our industry.
The winners are announced during October Kingpins show Amsterdam each year.
This channel is managed by ENDRIME®.