Perpetual Traffic

@UCBHuj4q2Gxv7vSVaDrlpLeA - 7.4K subscribers

Perpetual Traffic is a weekly podcast produced by Tier 11, hosted by Ralph Burns (Founder & CEO of Tier 11) where he shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. 13+ million downloads | 700+ episodes | Weekly since 2015

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They Were Spending $115K a Month Without Knowing What Worked

They Were Spending $115K a Month Without Knowing What Worked Perpetual Traffic

153 views - 6 days ago

Why Your CRO Strategy Is Failing (And the “Metric on Fire” Holding You Back)

Why Your CRO Strategy Is Failing (And the “Metric on Fire” Holding You Back) Perpetual Traffic

399 views - 1 month ago

Stop Redesigning. Start Diagnosing. The CRO Method That Actually Works

Stop Redesigning. Start Diagnosing. The CRO Method That Actually Works Perpetual Traffic

405 views - 2 months ago

Chick-fil-A's Secret to 15% Growth for 37 Years Straight

Chick-fil-A's Secret to 15% Growth for 37 Years Straight Perpetual Traffic

161 views - 2 months ago

How to Become a Supercommunicator (Ask These Questions)

How to Become a Supercommunicator (Ask These Questions) Perpetual Traffic

182 views - 2 months ago

Scaling Ads Is Killing Your Profit (Here’s the Fix That Works)

Scaling Ads Is Killing Your Profit (Here’s the Fix That Works) Perpetual Traffic

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The Exact Strategy That Boosted App Subscribers by 156%

The Exact Strategy That Boosted App Subscribers by 156% Perpetual Traffic

213 views - 2 months ago

5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits.

5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits. Perpetual Traffic

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Why You Need To Stop Saying This on Sales Calls (It Hurts Your Deals)

Why You Need To Stop Saying This on Sales Calls (It Hurts Your Deals) Perpetual Traffic

188 views - 3 months ago

Why Pausing Meta Ads Based on CPA Is a BIG Mistake!

Why Pausing Meta Ads Based on CPA Is a BIG Mistake! Perpetual Traffic

452 views - 3 months ago

The Real Reason Your Ads Aren’t Scaling Profitably

The Real Reason Your Ads Aren’t Scaling Profitably Perpetual Traffic

251 views - 3 months ago

This Simple Shift Made a $4K Product Start Selling

This Simple Shift Made a $4K Product Start Selling Perpetual Traffic

218 views - 3 months ago

Your Comments Section Is a Sales Floor. Is Anyone Working It?

Your Comments Section Is a Sales Floor. Is Anyone Working It? Perpetual Traffic

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Still Relying on Old Funnels? Here’s What's Working in Meta Ads Right Now

Still Relying on Old Funnels? Here’s What's Working in Meta Ads Right Now Perpetual Traffic

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Your CAC Is Lying to You – Here’s the Number That Isn’t

Your CAC Is Lying to You – Here’s the Number That Isn’t Perpetual Traffic

176 views - 4 months ago

How to Tell If Your Agency Is Performing (Not Just Reporting)

How to Tell If Your Agency Is Performing (Not Just Reporting) Perpetual Traffic

201 views - 4 months ago

Agency “Wins” vs Real Growth: How To Spot Vanity Metrics Fast

Agency “Wins” vs Real Growth: How To Spot Vanity Metrics Fast Perpetual Traffic

225 views - 4 months ago

Stop Running Vanilla Ads! The Rule Of 6 That Scales Meta Ads Fast

Stop Running Vanilla Ads! The Rule Of 6 That Scales Meta Ads Fast Perpetual Traffic

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Google vs. Meta Ads: Which One Wins for Advertising in 2026

Google vs. Meta Ads: Which One Wins for Advertising in 2026 Perpetual Traffic

529 views - 4 months ago

How We Used Google and Meta Ads to Get $184M in Settlements

How We Used Google and Meta Ads to Get $184M in Settlements Perpetual Traffic

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How We Got 20x ROI With $1,500 CAC: Personal Injury Law Case Study

How We Got 20x ROI With $1,500 CAC: Personal Injury Law Case Study Perpetual Traffic

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543% Revenue Growth in 2 Years (A Premium Case Study)

543% Revenue Growth in 2 Years (A Premium Case Study) Perpetual Traffic

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We Tested Meta Ads with $50M: Here’s Everything You Need to Know

We Tested Meta Ads with $50M: Here’s Everything You Need to Know Perpetual Traffic

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Stop Using Old Meta Ad Tactics! Try This in 2026

Stop Using Old Meta Ad Tactics! Try This in 2026 Perpetual Traffic

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How to Keep Your Top Talent and Build a Winning Team Culture

How to Keep Your Top Talent and Build a Winning Team Culture Perpetual Traffic

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Stop Wasting Ad Spend: This Tool Guarantees Accurate Customer Data

Stop Wasting Ad Spend: This Tool Guarantees Accurate Customer Data Perpetual Traffic

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We Ignored Meta CPA and Made 80% More Customers

We Ignored Meta CPA and Made 80% More Customers Perpetual Traffic

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Stop Pausing Ads: Why “Bad” Meta Ads Could Be Your Best Ads

Stop Pausing Ads: Why “Bad” Meta Ads Could Be Your Best Ads Perpetual Traffic

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Easy Ways to Create Killer Hooks That Work Every Time

Easy Ways to Create Killer Hooks That Work Every Time Perpetual Traffic

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The Singular Fatal Mistake Service Businesses Make with Opt-Ins, MQLs & SQLs

The Singular Fatal Mistake Service Businesses Make with Opt-Ins, MQLs & SQLs Perpetual Traffic

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This Simple Meta Ads Shift Cut CPA Under the Cost of a Click (The Sticky Pixel Strategy)

This Simple Meta Ads Shift Cut CPA Under the Cost of a Click (The Sticky Pixel Strategy) Perpetual Traffic

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How to Turn 2 Weeks of Market Research Into 20 Minutes

How to Turn 2 Weeks of Market Research Into 20 Minutes Perpetual Traffic

570 views - 6 months ago

How Advantage+ Sales is Changing the Meta Ads Game Forever

How Advantage+ Sales is Changing the Meta Ads Game Forever Perpetual Traffic

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Why Your Organic Traffic Isn’t “Organic” (Brand Lift Breakdown + Feeder 2.0) Perpetual Traffic

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Top 4 Perpetual Traffic Episodes Most Advertisers Replayed in 2025

Top 4 Perpetual Traffic Episodes Most Advertisers Replayed in 2025 Perpetual Traffic

176 views - 6 months ago

Why Meta Is the Best Ad Platform on the Planet in 2026 Part 4

Why Meta Is the Best Ad Platform on the Planet in 2026 Part 4 Perpetual Traffic

154 views - 6 months ago

Why Meta is The Best Ad Platform on The Planet in 2026 Part 3

Why Meta is The Best Ad Platform on The Planet in 2026 Part 3 Perpetual Traffic

156 views - 6 months ago

Why Meta Is the Best Ad Platform on the Planet in 2026 Part 2

Why Meta Is the Best Ad Platform on the Planet in 2026 Part 2 Perpetual Traffic

284 views - 6 months ago

Why Meta is The Best Ad Platform on The Planet in 2026 Part 1

Why Meta is The Best Ad Platform on The Planet in 2026 Part 1 Perpetual Traffic

319 views - 7 months ago

The #1 Critical Element Missing from Your 2026 Marketing Strategy

The #1 Critical Element Missing from Your 2026 Marketing Strategy Perpetual Traffic

163 views - 7 months ago

The New Meta “Feeder Strategy” That Breaks Andromeda (Full Walkthrough)

The New Meta “Feeder Strategy” That Breaks Andromeda (Full Walkthrough) Perpetual Traffic

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The #1 Communication Book Everyone Needs to Read in 2026 with Charles Duhigg

The #1 Communication Book Everyone Needs to Read in 2026 with Charles Duhigg Perpetual Traffic

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5 Secrets of AdRoll's CTV Breakthrough REVEALED With Vibhor Kapoor

5 Secrets of AdRoll's CTV Breakthrough REVEALED With Vibhor Kapoor Perpetual Traffic

182 views - 7 months ago

STOP: Analyze These 3 Crucial Buyers Post-BFCM to Maximize Q4 Profit

STOP: Analyze These 3 Crucial Buyers Post-BFCM to Maximize Q4 Profit Perpetual Traffic

71 views - 7 months ago

The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 2

The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 2 Perpetual Traffic

985 views - 7 months ago

The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 1

The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 1 Perpetual Traffic

1.8K views - 7 months ago

SaaS Case Study: The Lazy Way to a 26.31 MER Using Creative Diversification

SaaS Case Study: The Lazy Way to a 26.31 MER Using Creative Diversification Perpetual Traffic

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How We Slashed nCAC $44 to $25 in 10 Days with Meta Andromeda

How We Slashed nCAC $44 to $25 in 10 Days with Meta Andromeda Perpetual Traffic

841 views - 8 months ago

The Invisible AI Underbelly That No Marketer Knows About...Until Now (PART 2)

The Invisible AI Underbelly That No Marketer Knows About...Until Now (PART 2) Perpetual Traffic

227 views - 8 months ago

The Invisible AI Underbelly That No Marketer Knows About...Until Now (PART 1)

The Invisible AI Underbelly That No Marketer Knows About...Until Now (PART 1) Perpetual Traffic

308 views - 8 months ago

The #1 Mistake That's Secretly Killing Your Meta Andromeda Ads With Cole Turner

The #1 Mistake That's Secretly Killing Your Meta Andromeda Ads With Cole Turner Perpetual Traffic

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FIRE Your Media Buyer: The Fix for Wasted Ad Spend

FIRE Your Media Buyer: The Fix for Wasted Ad Spend Perpetual Traffic

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Stop Losing Clients! Master Saying the Quiet Part Out Loud to Close Deals

Stop Losing Clients! Master Saying the Quiet Part Out Loud to Close Deals Perpetual Traffic

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The Pros and Cons of Meta’s New Advantage+ Creative Image Generator Tool

The Pros and Cons of Meta’s New Advantage+ Creative Image Generator Tool Perpetual Traffic

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Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything

Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything Perpetual Traffic

4.2K views - 8 months ago

Did Advantage+ Creative Image Generation Just Kill Manual Ad Design?

Did Advantage+ Creative Image Generation Just Kill Manual Ad Design? Perpetual Traffic

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3 Mind-Boggling Ways Triple Whale Is Screwing Your Business

3 Mind-Boggling Ways Triple Whale Is Screwing Your Business Perpetual Traffic

1.7K views - 9 months ago

$100M Money Model Case Study: How to Squeeze Money Out of Your Non-Ideal Customers - Part 2

$100M Money Model Case Study: How to Squeeze Money Out of Your Non-Ideal Customers - Part 2 Perpetual Traffic

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$100M Money Model Case Study: How to Squeeze Money Out of Your Non-Ideal Customers - Part 1

$100M Money Model Case Study: How to Squeeze Money Out of Your Non-Ideal Customers - Part 1 Perpetual Traffic

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PMAX vs. Standard Shopping: The $80K Test That Shocked Us

PMAX vs. Standard Shopping: The $80K Test That Shocked Us Perpetual Traffic

1.2K views - 9 months ago