New Movements

@UCBd2a7vLVzigjs4ch9Ly2WA - 16 subscribers

Our vision is simple. Anything we create should live in harmony with the world we’re in. Today, about 95% of almost 25 billion pairs of shoes produced every year end up in the world's landfills – a mass of waste that can’t be re-used because these shoes are simply not designed to be fully recyclable, especially when it comes to their soles. We need new movements to replace old traditions that can no longer sustain us – or the planet. Through our work, we create a chic, timeless shoe, with sustainability designed into it – and waste designed out of it. The goal is for nothing to end up polluting nature. Because sustainability needs to be the norm. Not the exception. And it starts with each one of us: when the responsibility gets personal, the impact becomes global. We’re just one company. One movement toward a better world. When you walk a mile in these shoes, you take the movement forward. You make waves. And you inspire new movements. NEW MOVEMENTS Start your own.