LaLa means being happy and that is truly what we want to achieve – financial freedom, financial happiness, and financial accessibility to over 2 billion underbanked and underserved.The unbanked and underserved population in emerging and frontier markets, including numerous small businesses and micro entrepreneurs do not have access to even basic banking services. This population does not have right ID documents, and mostly deal in a cash based systems. Banks, financial institutions and even local financiers do not participate in these markets because they are not able to adequately assess price risks.
Lack of reliable financial data, unreliable intermediaries, zero credit history and unpredictable legal systems further limit the capital available for financial inclusion at grass roots. This uncertainty and severely limited access to financing and other financial products cripples’ individuals, micro entrepreneurs, small businesses, new opportunities.LaLa World is all set to change that
