SwiftOtter: eCommerce, B2B and AI

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Welcome to SwiftOtter, your home for authentic conversations about eCommerce, B2B online sales, and their intersection with AI. Not all stories are positive: many of our shorter videos highlight the mistakes we've made over the years, and give insight into how you can avoid them as a merchant. Led by our founder, Joseph Maxwell, you'll get insights around key topics of interest, such as: ✅ Increase conversions & revenue ✅ Optimize operations & reduce costs ✅ Real case studies & proven strategies ✅ Technical expertise you can trust You'll regularly see videos in our platforms of expertise: ✅ Adobe Commerce / Magento ✅ Shopify ✅ BigCommerce #eCommerce #B2B #BusinessGrowth #Magento #AdobeCommerce #BigCommerce #Shopify

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eCommerce Budget Tips That Actually Work: Secure Approvals + Boost ROI

eCommerce Budget Tips That Actually Work: Secure Approvals + Boost ROI SwiftOtter: eCommerce, B2B and AI

57 views - 5 months ago

eCom Buzz Ep. 29: Your eCommerce store is incompatible with AI

eCom Buzz Ep. 29: Your eCommerce store is incompatible with AI SwiftOtter: eCommerce, B2B and AI

55 views - 5 months ago

Why B2B Marketing Is Failing (And What DTC Brands Get Right)

Why B2B Marketing Is Failing (And What DTC Brands Get Right) SwiftOtter: eCommerce, B2B and AI

84 views - 5 months ago

5 AI Questions Every CEO Should Ask Their eCommerce Agency in 2025 (Before You Waste Money)

5 AI Questions Every CEO Should Ask Their eCommerce Agency in 2025 (Before You Waste Money) SwiftOtter: eCommerce, B2B and AI

143 views - 6 months ago

The eCommerce Allegory? A Practical Review of Lore by Future Commerce

The eCommerce Allegory? A Practical Review of Lore by Future Commerce SwiftOtter: eCommerce, B2B and AI

218 views - 6 months ago

Best B2B Buyer Portal for 2025? Oro vs BigCommerce vs SparkLayer

Best B2B Buyer Portal for 2025? Oro vs BigCommerce vs SparkLayer SwiftOtter: eCommerce, B2B and AI

377 views - 6 months ago

5 AI Fixes for Product Descriptions That Don’t Convert | The eCom Buzz Ep. 28

5 AI Fixes for Product Descriptions That Don’t Convert | The eCom Buzz Ep. 28 SwiftOtter: eCommerce, B2B and AI

61 views - 7 months ago

The Best Multi-Store eCommerce Platform (Comparison & Review)

The Best Multi-Store eCommerce Platform (Comparison & Review) SwiftOtter: eCommerce, B2B and AI

285 views - 7 months ago

AI Search That Actually Works: Smarter Product Discovery for eCommerce

AI Search That Actually Works: Smarter Product Discovery for eCommerce SwiftOtter: eCommerce, B2B and AI

781 views - 7 months ago

Is Hyvä Right for You? FIVE Considerations for Magento Merchants in 2025

Is Hyvä Right for You? FIVE Considerations for Magento Merchants in 2025 SwiftOtter: eCommerce, B2B and AI

254 views - 7 months ago

5 Reasons Hyvä Is the Best Magento Theme in 2025 (And Still a No-Brainer)

5 Reasons Hyvä Is the Best Magento Theme in 2025 (And Still a No-Brainer) SwiftOtter: eCommerce, B2B and AI

792 views - 7 months ago

Stop Asking This Question About eCommerce Integrations (Do This Instead)

Stop Asking This Question About eCommerce Integrations (Do This Instead) SwiftOtter: eCommerce, B2B and AI

66 views - 7 months ago

Are Your Customers Disappearing Because of AI? | eCom Buzz 26

Are Your Customers Disappearing Because of AI? | eCom Buzz 26 SwiftOtter: eCommerce, B2B and AI

184 views - 8 months ago

Website Down? Do THIS Immediately | 4 Steps to Handle an eCommerce Outage Like a Pro

Website Down? Do THIS Immediately | 4 Steps to Handle an eCommerce Outage Like a Pro SwiftOtter: eCommerce, B2B and AI

92 views - 8 months ago

I Tested Thousands of Sites With Hyva and Here’s What Happened!

I Tested Thousands of Sites With Hyva and Here’s What Happened! SwiftOtter: eCommerce, B2B and AI

722 views - 8 months ago

AI in eCommerce: What Works, What Doesn’t, and What to Watch For

AI in eCommerce: What Works, What Doesn’t, and What to Watch For SwiftOtter: eCommerce, B2B and AI

481 views - 8 months ago

BigCommerce Migration Case Study: How Platt Cases Upgraded from Volusion the Right Way

BigCommerce Migration Case Study: How Platt Cases Upgraded from Volusion the Right Way SwiftOtter: eCommerce, B2B and AI

55 views - 8 months ago

BigCommerce B2B Edition Demo: Buyer Portal, Admin, and Quote Workflow Explained

BigCommerce B2B Edition Demo: Buyer Portal, Admin, and Quote Workflow Explained SwiftOtter: eCommerce, B2B and AI

1.5K views - 8 months ago

Is Adobe Commerce Live Search Really The Best Solution?

Is Adobe Commerce Live Search Really The Best Solution? SwiftOtter: eCommerce, B2B and AI

339 views - 8 months ago

Is Site Speed a Waste of Money? What eCommerce Brands Need to Know (Lighthouse + CrUX Demo)

Is Site Speed a Waste of Money? What eCommerce Brands Need to Know (Lighthouse + CrUX Demo) SwiftOtter: eCommerce, B2B and AI

206 views - 8 months ago

The Next Evolution of Magento? Full Walkthrough of Adobe Commerce as a Service

The Next Evolution of Magento? Full Walkthrough of Adobe Commerce as a Service SwiftOtter: eCommerce, B2B and AI

3.1K views - 9 months ago

Adobe Commerce Optimizer Demo Will Surprise You!

Adobe Commerce Optimizer Demo Will Surprise You! SwiftOtter: eCommerce, B2B and AI

961 views - 9 months ago

Adobe Commerce Is Changing—Here’s What Merchants Need to Know

Adobe Commerce Is Changing—Here’s What Merchants Need to Know SwiftOtter: eCommerce, B2B and AI

740 views - 9 months ago

How to Custom Build a New eCommerce Site Feature (Without Wasting Time or Money)

How to Custom Build a New eCommerce Site Feature (Without Wasting Time or Money) SwiftOtter: eCommerce, B2B and AI

105 views - 9 months ago

Why User Studies Beat Best Practices in eCommerce (Stop Guessing What Customers Want)

Why User Studies Beat Best Practices in eCommerce (Stop Guessing What Customers Want) SwiftOtter: eCommerce, B2B and AI

80 views - 9 months ago

How to Fix Annoying Decimal Places in Magento 2 Fast!

How to Fix Annoying Decimal Places in Magento 2 Fast! SwiftOtter: eCommerce, B2B and AI

145 views - 9 months ago

Is Magento the Problem—Or Is It Your Agency? Ask These Questions First

Is Magento the Problem—Or Is It Your Agency? Ask These Questions First SwiftOtter: eCommerce, B2B and AI

201 views - 9 months ago

The SwiftOtter Method to Perfect eCommerce Features

The SwiftOtter Method to Perfect eCommerce Features SwiftOtter: eCommerce, B2B and AI

104 views - 10 months ago

Does Adobe Commerce Optimizer solve these FIVE eCommerce problems?

Does Adobe Commerce Optimizer solve these FIVE eCommerce problems? SwiftOtter: eCommerce, B2B and AI

249 views - 10 months ago

What Magento 2.4.8 Means For Your Business

What Magento 2.4.8 Means For Your Business SwiftOtter: eCommerce, B2B and AI

800 views - 10 months ago

BigCommerce's B2B Company Hierarchy Feature Is A Total Game Changer

BigCommerce's B2B Company Hierarchy Feature Is A Total Game Changer SwiftOtter: eCommerce, B2B and AI

245 views - 10 months ago

Dirty eCommerce Store? 5 Fast Spring Cleaning Fixes.

Dirty eCommerce Store? 5 Fast Spring Cleaning Fixes. SwiftOtter: eCommerce, B2B and AI

96 views - 10 months ago

The best Magento Agency vetting process—5 ultimate tests

The best Magento Agency vetting process—5 ultimate tests SwiftOtter: eCommerce, B2B and AI

138 views - 10 months ago

Discovering Adobe Commerce Optimizer's TRUE Capabilities

Discovering Adobe Commerce Optimizer's TRUE Capabilities SwiftOtter: eCommerce, B2B and AI

521 views - 11 months ago

What is Adobe Commerce as a Service?

What is Adobe Commerce as a Service? SwiftOtter: eCommerce, B2B and AI

1.4K views - 11 months ago

Is Adobe's Edge Delivery Services a secret weapon?

Is Adobe's Edge Delivery Services a secret weapon? SwiftOtter: eCommerce, B2B and AI

1.9K views - 11 months ago

Is Shopify's AI Theme Designer ready for the real world?

Is Shopify's AI Theme Designer ready for the real world? SwiftOtter: eCommerce, B2B and AI

355 views - 11 months ago

Adobe Commerce Storefront vs Hyvä: how MERCHANTS power their future

Adobe Commerce Storefront vs Hyvä: how MERCHANTS power their future SwiftOtter: eCommerce, B2B and AI

1.1K views - 11 months ago

Customer Story: Demote Out of Stock products in category/search pages for Magento 2

Customer Story: Demote Out of Stock products in category/search pages for Magento 2 SwiftOtter: eCommerce, B2B and AI

101 views - 11 months ago

What is Adobe Commerce Storefront? Is this the goodbye to Magento 2?

What is Adobe Commerce Storefront? Is this the goodbye to Magento 2? SwiftOtter: eCommerce, B2B and AI

2.8K views - 11 months ago

What's new in 2.4.7-p4 (Adobe Commerce / Magento 2)?

What's new in 2.4.7-p4 (Adobe Commerce / Magento 2)? SwiftOtter: eCommerce, B2B and AI

238 views - 1 year ago

A Buggy Magento Confession (Plus A New Gift)

A Buggy Magento Confession (Plus A New Gift) SwiftOtter: eCommerce, B2B and AI

181 views - 1 year ago

FIVE Ways that BigCommerce *SMOKES* Shopify

FIVE Ways that BigCommerce *SMOKES* Shopify SwiftOtter: eCommerce, B2B and AI

183 views - 1 year ago

FIVE reasons that Shopify is better than BigCommerce.

FIVE reasons that Shopify is better than BigCommerce. SwiftOtter: eCommerce, B2B and AI

192 views - 1 year ago

SwiftOtter Support: Your Expert Solutions for One-Off Support Needs

SwiftOtter Support: Your Expert Solutions for One-Off Support Needs SwiftOtter: eCommerce, B2B and AI

94 views - 1 year ago

Maturity Assessment: The solution to vision misalignment with leadership | The eCom Buzz Ep. 20

Maturity Assessment: The solution to vision misalignment with leadership | The eCom Buzz Ep. 20 SwiftOtter: eCommerce, B2B and AI

55 views - 1 year ago

New Adobe Commerce B2B Feature: Company Hierarchies #magentocommerce #b2becommerce

New Adobe Commerce B2B Feature: Company Hierarchies #magentocommerce #b2becommerce SwiftOtter: eCommerce, B2B and AI

589 views - 1 year ago

The #1 underserved persona on your B2B store: architects and engineers | The eCom Buzz Ep. 19

The #1 underserved persona on your B2B store: architects and engineers | The eCom Buzz Ep. 19 SwiftOtter: eCommerce, B2B and AI

48 views - 1 year ago

Mega menus aren't enough: you need a CATEGORY DRILLDOWN | The eCom Buzz Ep. 18

Mega menus aren't enough: you need a CATEGORY DRILLDOWN | The eCom Buzz Ep. 18 SwiftOtter: eCommerce, B2B and AI

101 views - 1 year ago

Three Black Friday Promotions to Maintain AOV and Boost Sales (#shopify tutorial)

Three Black Friday Promotions to Maintain AOV and Boost Sales (#shopify tutorial) SwiftOtter: eCommerce, B2B and AI

142 views - 1 year ago

Implementing THREE AOV-boosting promotions (#magento2 #adobecommerce tutorial)

Implementing THREE AOV-boosting promotions (#magento2 #adobecommerce tutorial) SwiftOtter: eCommerce, B2B and AI

82 views - 1 year ago

BigCommerce Black Friday Promotions and Tutorial

BigCommerce Black Friday Promotions and Tutorial SwiftOtter: eCommerce, B2B and AI

121 views - 1 year ago

Getting bugged by a Magento plugin that’s triggered too often? | Knowledge Bite

Getting bugged by a Magento plugin that’s triggered too often? | Knowledge Bite SwiftOtter: eCommerce, B2B and AI

66 views - 1 year ago

Your Product Lines are Confusing Your Customers | The eCom Buzz Ep. 16

Your Product Lines are Confusing Your Customers | The eCom Buzz Ep. 16 SwiftOtter: eCommerce, B2B and AI

70 views - 1 year ago

The Top 6 eCommerce Platforms for Established Merchants (2024 review)

The Top 6 eCommerce Platforms for Established Merchants (2024 review) SwiftOtter: eCommerce, B2B and AI

569 views - 1 year ago

Upgrade Shopify with Hydrogen: The Future of Modern eCommerce

Upgrade Shopify with Hydrogen: The Future of Modern eCommerce SwiftOtter: eCommerce, B2B and AI

301 views - 1 year ago

BigCommerce Catalyst: Transform Your Store with Modern eCommerce Architecture

BigCommerce Catalyst: Transform Your Store with Modern eCommerce Architecture SwiftOtter: eCommerce, B2B and AI

979 views - 1 year ago

Magento Resource Issues at the Same Time Every Day? Try This Fix | Knowledge Bite

Magento Resource Issues at the Same Time Every Day? Try This Fix | Knowledge Bite SwiftOtter: eCommerce, B2B and AI

101 views - 1 year ago

Are Your Customers Playing Spot-It on Your Website? | The eCom Buzz Ep. 15

Are Your Customers Playing Spot-It on Your Website? | The eCom Buzz Ep. 15 SwiftOtter: eCommerce, B2B and AI

286 views - 1 year ago

The MODERN version of Adobe Commerce—how to crush your competition.

The MODERN version of Adobe Commerce—how to crush your competition. SwiftOtter: eCommerce, B2B and AI

264 views - 1 year ago