Ian Johnson

@UCEP2IeBbRmBqnCGdWbnlEEQ - 48.7K subscribers

B2B management consultant who runs a best business practices blog and works for three consulting firms based in Canada and the United States. I specialize in lean manufacturing, continuous improvement, sales, marketing, SEO, SEM, supply chain management, inventory management, and strategic planning.

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15 B2B Low Cost Lead Generation Strategies

15 B2B Low Cost Lead Generation Strategies Ian Johnson

69.3K views - 10 years ago

B2B Sales: Why Do Customers Use Objections and Stall Tactics?

B2B Sales: Why Do Customers Use Objections and Stall Tactics? Ian Johnson

3.9K views - 10 years ago

B2B Sales: I Want a Better Price

B2B Sales: I Want a Better Price Ian Johnson

7.3K views - 10 years ago

B2B Sales Cold Calling: Objections, Roadblocks and Customer Stall Tactics

B2B Sales Cold Calling: Objections, Roadblocks and Customer Stall Tactics Ian Johnson

16.1K views - 10 years ago

Online SEO Marketing: Organic Clicks vs Pay-Per-Click (PPC) Advertising Campaigns

Online SEO Marketing: Organic Clicks vs Pay-Per-Click (PPC) Advertising Campaigns Ian Johnson

2K views - 10 years ago

Online SEO: A/B Split Test to Increase Click-Through-Rates (CTR)

Online SEO: A/B Split Test to Increase Click-Through-Rates (CTR) Ian Johnson

3.8K views - 10 years ago

Bullwhip Forrester Effect: How Sudden Demand Increases Affect Supply Chains

Bullwhip Forrester Effect: How Sudden Demand Increases Affect Supply Chains Ian Johnson

86.7K views - 10 years ago

Spaghetti Diagrams Six Sigma: De-Cluttering Production Shop Floors

Spaghetti Diagrams Six Sigma: De-Cluttering Production Shop Floors Ian Johnson

37.8K views - 10 years ago

B2B Purchasing Negotiation Five Strategies to Reduce Vendor Prices

B2B Purchasing Negotiation Five Strategies to Reduce Vendor Prices Ian Johnson

403.4K views - 10 years ago

B2B Distribution Channels for Customer Consolidation

B2B Distribution Channels for Customer Consolidation Ian Johnson

6.8K views - 10 years ago

Five B2B Cash Flow Management Strategies: Business Capital & Financing

Five B2B Cash Flow Management Strategies: Business Capital & Financing Ian Johnson

5.5K views - 10 years ago

Vendor Managed Inventory (VMI): Pros & Cons of Managing a Customer's Inventory

Vendor Managed Inventory (VMI): Pros & Cons of Managing a Customer's Inventory Ian Johnson

52.5K views - 11 years ago

B2B Email Marketing: Don't Call Them Email Campaigns - Promote Something Unique

B2B Email Marketing: Don't Call Them Email Campaigns - Promote Something Unique Ian Johnson

12.9K views - 11 years ago

Sara Skating Ian Johnson

236 views - 11 years ago

B2B Sales Channels Distributor vs Sales Agent

B2B Sales Channels Distributor vs Sales Agent Ian Johnson

36K views - 11 years ago

B2B Sales to Multiple Decision Makers OEM Customers and Long Sales Cycles

B2B Sales to Multiple Decision Makers OEM Customers and Long Sales Cycles Ian Johnson

5.7K views - 11 years ago

Company Reputation Management: Today's Customers Dictate Brands in Real-Time

Company Reputation Management: Today's Customers Dictate Brands in Real-Time Ian Johnson

1.1K views - 11 years ago

Your Price is too High: Handling Customer Price Demands

Your Price is too High: Handling Customer Price Demands Ian Johnson

89.7K views - 11 years ago

Market Feasibility Study: More Important Than a Business Plan

Market Feasibility Study: More Important Than a Business Plan Ian Johnson

109.2K views - 11 years ago

Marketing Pie (MIX): 7 Ways Marketing Generates Leads

Marketing Pie (MIX): 7 Ways Marketing Generates Leads Ian Johnson

2.7K views - 11 years ago

B2B Sales: Appointment Setting With Customers

B2B Sales: Appointment Setting With Customers Ian Johnson

11.3K views - 11 years ago

Hiring Management Consultants: Analysis, Billable Hours, and Onsite Implementation

Hiring Management Consultants: Analysis, Billable Hours, and Onsite Implementation Ian Johnson

1.4K views - 11 years ago

Five B2B Cold-Calling Mistakes That Cost You Sales & Customers

Five B2B Cold-Calling Mistakes That Cost You Sales & Customers Ian Johnson

66.4K views - 11 years ago

Calculating EOQ - Economic Order Quantity (Inventory Costs & Purchasing Costs)

Calculating EOQ - Economic Order Quantity (Inventory Costs & Purchasing Costs) Ian Johnson

292.3K views - 12 years ago

Pareto Charts: Work Stoppages & Downtime in Manufacturing

Pareto Charts: Work Stoppages & Downtime in Manufacturing Ian Johnson

25.4K views - 12 years ago

B2B Marketing and Sales: Lead Generation

B2B Marketing and Sales: Lead Generation Ian Johnson

5.4K views - 12 years ago

Calculate Market Share: Sales GAP Analysis Customer, Territory & Market

Calculate Market Share: Sales GAP Analysis Customer, Territory & Market Ian Johnson

23.2K views - 12 years ago

Salespeople Compensation Plans: Base, Commission and Total Compensation

Salespeople Compensation Plans: Base, Commission and Total Compensation Ian Johnson

37.7K views - 12 years ago

Lean Manufacturing: Cycle Time Analysis, Variance Tracking & Eliminating Work Stoppages

Lean Manufacturing: Cycle Time Analysis, Variance Tracking & Eliminating Work Stoppages Ian Johnson

72K views - 12 years ago

B2B Customer Service Starts With Marketing and Sales

B2B Customer Service Starts With Marketing and Sales Ian Johnson

2.3K views - 12 years ago

Manufacturer Price Sheet: Material, Labor, Overhead & Profit

Manufacturer Price Sheet: Material, Labor, Overhead & Profit Ian Johnson

91.7K views - 12 years ago

Sample Marketing Budget: Cost of Leads, Qualified Leads and Cost of Customers

Sample Marketing Budget: Cost of Leads, Qualified Leads and Cost of Customers Ian Johnson

20.5K views - 12 years ago

Break-Even Analysis and Profit Contribution Calculation

Break-Even Analysis and Profit Contribution Calculation Ian Johnson

12.4K views - 12 years ago

Lean Manufacturing: Simplifying Work Cell Design

Lean Manufacturing: Simplifying Work Cell Design Ian Johnson

12.8K views - 12 years ago

Inventory Stock Outs: High Freight, High COGS, Low Profit

Inventory Stock Outs: High Freight, High COGS, Low Profit Ian Johnson

5.9K views - 12 years ago

Strategic Planning: PEST Analysis and Contingency Planning

Strategic Planning: PEST Analysis and Contingency Planning Ian Johnson

63.2K views - 12 years ago

Calculating Safety Stock: Protecting Against Stock Outs

Calculating Safety Stock: Protecting Against Stock Outs Ian Johnson

319.6K views - 12 years ago

B2B Sales Cold Calling: Three Simple Steps

B2B Sales Cold Calling: Three Simple Steps Ian Johnson

171.3K views - 12 years ago

B2B Sales: Pre-Call and Pre-Quote Checklist

B2B Sales: Pre-Call and Pre-Quote Checklist Ian Johnson

8.9K views - 12 years ago

B2B Sales Etiquette: Customer Lunches

B2B Sales Etiquette: Customer Lunches Ian Johnson

2.4K views - 12 years ago

Kan Ban Manufacturing Layout: Lean Principles

Kan Ban Manufacturing Layout: Lean Principles Ian Johnson

64.3K views - 12 years ago

Calculate Warehouse Inventory Carrying Costs Per Square Foot

Calculate Warehouse Inventory Carrying Costs Per Square Foot Ian Johnson

34.3K views - 12 years ago

B2B Sales: Lagging and Leading Indicators Drive Sales

B2B Sales: Lagging and Leading Indicators Drive Sales Ian Johnson

12.8K views - 12 years ago

Use B2B Brand Champions to Grow Market Share Ian Johnson

1.1K views - 13 years ago

Are You a Market Leader, Market Challenger or Market Follower?

Are You a Market Leader, Market Challenger or Market Follower? Ian Johnson

19.7K views - 13 years ago

B2B Sales: Selling to Decision Makers - Identifying Roadblocks

B2B Sales: Selling to Decision Makers - Identifying Roadblocks Ian Johnson

7.1K views - 13 years ago

B2B Sales: Customer Fears and Concerns - Getting Prospects to Move Forward

B2B Sales: Customer Fears and Concerns - Getting Prospects to Move Forward Ian Johnson

5.9K views - 13 years ago

Difficult B2B Customers: Strategies & Approaches

Difficult B2B Customers: Strategies & Approaches Ian Johnson

5.8K views - 13 years ago

B2B Branding: Management and Strategies

B2B Branding: Management and Strategies Ian Johnson

10.4K views - 13 years ago

Five Low Cost Marketing Strategies for Small Businesses

Five Low Cost Marketing Strategies for Small Businesses Ian Johnson

180.7K views - 13 years ago

Strategic Planning: SWOT & TOWS Analysis

Strategic Planning: SWOT & TOWS Analysis Ian Johnson

368.4K views - 13 years ago

Consignment Inventory Pros and Cons

Consignment Inventory Pros and Cons Ian Johnson

39.5K views - 13 years ago

Calculating Hourly Rates for a Contractor or Small Business

Calculating Hourly Rates for a Contractor or Small Business Ian Johnson

961.9K views - 13 years ago

B2B Supply Agreements Kan Ban and Blanket Orders

B2B Supply Agreements Kan Ban and Blanket Orders Ian Johnson

5.6K views - 13 years ago

Inbound Versus Outbound Marketing: Pros and Cons

Inbound Versus Outbound Marketing: Pros and Cons Ian Johnson

5.7K views - 13 years ago

Managing Customer Expectations on Customized Products

Managing Customer Expectations on Customized Products Ian Johnson

1.4K views - 13 years ago

NRE: Non-Recurring Engineering Charges on Custom Designs

NRE: Non-Recurring Engineering Charges on Custom Designs Ian Johnson

10.4K views - 13 years ago

PLCM: The Fifth Stage of Product Life Cycle Management

PLCM: The Fifth Stage of Product Life Cycle Management Ian Johnson

5.5K views - 13 years ago

Bank Financing vs. Receivables Factoring

Bank Financing vs. Receivables Factoring Ian Johnson

36.3K views - 13 years ago

B2B Sales Negotiation Essentials

B2B Sales Negotiation Essentials Ian Johnson

20.6K views - 13 years ago