Paddle and Portage media is based in Grand Marais, Minnesota. We share stories, news, and information from the Boundary Waters Canoe Area Wilderness, Quetico Provincial Park, and other paddling destinations across North America. The company was founded in 2024 by Minnesota journalist and author Joe Friedrichs. Other key contributors include M Baxley (Bear Witness Media), Erin Walker (Lost Lakes YouTube channel), Bear Paulsen (Northstar Canoes), and others who frequent the Boundary Waters region.