NEXT Pharma Summit

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NEXT Pharma Summit is a global initiative dedicated to people passionate about Pharma and all-around Digital, Commercial, Medical Affairs, Tech and more. At NEXT we understand that pharma is shaping and redefining its purpose due to the heavy transformation process, and we want to lead, inspire and cheer about it, and ask a simple question: Where to NEXT? NEXT Pharma Summit flagship initiatives include: - NEXT CX & AI November 18&19, 2025 in Vienna - nextpharmasummit.com/ViennaCX/ - the NEXT May 20&21, 2025 in Dubrovnik - nextpharmasummit.com/Dubrovnik/ - NEXT webinars, white-papers, reports and many more - nextpharmasummit.com/Lab/ See you around!

Home Videos Live Playlists

Day 2 - The Power of Purpose: Driving Focus and Excellence in Life Sciences

Day 2 - The Power of Purpose: Driving Focus and Excellence in Life Sciences NEXT Pharma Summit

10 views - 2 weeks ago

Day 2 - Stop Optimising Engagement. Start Changing Decisions.

Day 2 - Stop Optimising Engagement. Start Changing Decisions. NEXT Pharma Summit

13 views - 2 weeks ago

Day 2 - HBA × AI: Is Leadership Still in Control of Healthcare Decisions

Day 2 - HBA × AI: Is Leadership Still in Control of Healthcare Decisions NEXT Pharma Summit

22 views - 3 weeks ago

Day 2 - Medical Affairs: The strategic advantage - Will you trust it enough to use it?

Day 2 - Medical Affairs: The strategic advantage - Will you trust it enough to use it? NEXT Pharma Summit

40 views - 3 weeks ago

Day 2 - Workshop: When Strategy Is Clear but Execution Stalls

Day 2 - Workshop: When Strategy Is Clear but Execution Stalls NEXT Pharma Summit

26 views - 3 weeks ago

Day 2 - From AI Slop to AI Edge

Day 2 - From AI Slop to AI Edge NEXT Pharma Summit

19 views - 3 weeks ago

Day 2 - Excellence Is No Longer Enough: Leading Commercial Strategy in a Geopolitical World

Day 2 - Excellence Is No Longer Enough: Leading Commercial Strategy in a Geopolitical World NEXT Pharma Summit

28 views - 4 weeks ago

Day 2 - 300s to Truth: The first unscripted Live Experiment

Day 2 - 300s to Truth: The first unscripted Live Experiment NEXT Pharma Summit

25 views - 1 month ago

Day 1 - Reaching every Patient Unlocks unprecedented Opportunities, Are You In?

Day 1 - Reaching every Patient Unlocks unprecedented Opportunities, Are You In? NEXT Pharma Summit

9 views - 1 month ago

Day 2 - The Human Advantage: Why HCPs Trust Congress More Than Algorithms

Day 2 - The Human Advantage: Why HCPs Trust Congress More Than Algorithms NEXT Pharma Summit

20 views - 1 month ago

Day 2 - Beyond Buzzwords: What Moves the Needle on HCP Engagement

Day 2 - Beyond Buzzwords: What Moves the Needle on HCP Engagement NEXT Pharma Summit

33 views - 1 month ago

Day 2 - Who owns the Diagnosis? Redefining Pharma’s Role in the AI Enabled Future of Healthcare

Day 2 - Who owns the Diagnosis? Redefining Pharma’s Role in the AI Enabled Future of Healthcare NEXT Pharma Summit

37 views - 1 month ago

Day 2 - How AI Makes Evidence Led Commercialization a Reality

Day 2 - How AI Makes Evidence Led Commercialization a Reality NEXT Pharma Summit

45 views - 1 month ago

Day 2 - Shaping What's Next: Why Pharma Needs Foresight, Not Forecasts

Day 2 - Shaping What's Next: Why Pharma Needs Foresight, Not Forecasts NEXT Pharma Summit

15 views - 1 month ago

Day 2 - Content Approval is Slowing You Down. AI MLR Can Fix It

Day 2 - Content Approval is Slowing You Down. AI MLR Can Fix It NEXT Pharma Summit

27 views - 1 month ago

Day 2 - From Ferrari Fantasy to Volvo Value: Resetting Pharma’s CX Engine

Day 2 - From Ferrari Fantasy to Volvo Value: Resetting Pharma’s CX Engine NEXT Pharma Summit

12 views - 1 month ago

Day 2 - Why Pharma Is Missing the Human Element

Day 2 - Why Pharma Is Missing the Human Element NEXT Pharma Summit

10 views - 1 month ago

Day 2 - Data Rich, Insight Poor — Why Pharma Still Hesitates to Act

Day 2 - Data Rich, Insight Poor — Why Pharma Still Hesitates to Act NEXT Pharma Summit

30 views - 1 month ago

Day 2 - The Era After Efficiency Redesigning Work for Human AI Performance

Day 2 - The Era After Efficiency Redesigning Work for Human AI Performance NEXT Pharma Summit

14 views - 1 month ago

Day 2 - Oxford Debate: Is Traditional Brand Strategy Obsolete in the AI Era NEXT Pharma Summit

18 views - 1 month ago

Day 2 - From Content Velocity to Connected Engagement

Day 2 - From Content Velocity to Connected Engagement NEXT Pharma Summit

22 views - 1 month ago

Day 1 - How One AI Platform Cuts Millions From a €21M HCP Intelligence Budget

Day 1 - How One AI Platform Cuts Millions From a €21M HCP Intelligence Budget NEXT Pharma Summit

36 views - 1 month ago

Day 1 - From 'No' to 'Now': Building Scalable AI Solutions That IT Processes Can't Slow Down

Day 1 - From 'No' to 'Now': Building Scalable AI Solutions That IT Processes Can't Slow Down NEXT Pharma Summit

50 views - 1 month ago

Day 1 - Enhancing Field Force Effectiveness using agentic AI workflows

Day 1 - Enhancing Field Force Effectiveness using agentic AI workflows NEXT Pharma Summit

46 views - 1 month ago

Day 1 - Does Pharma need more BS

Day 1 - Does Pharma need more BS NEXT Pharma Summit

49 views - 1 month ago

Day 1 - From Pharma Manufacturer to Digital Health Enabler – MEDICE's Omnichannel Journey

Day 1 - From Pharma Manufacturer to Digital Health Enabler – MEDICE's Omnichannel Journey NEXT Pharma Summit

47 views - 1 month ago

Day 2 - The Sales Organization of the Future: Designed and Powered by AI

Day 2 - The Sales Organization of the Future: Designed and Powered by AI NEXT Pharma Summit

19 views - 1 month ago

Day 2 - Disrupting Pharma’s Customer Engagement Model

Day 2 - Disrupting Pharma’s Customer Engagement Model NEXT Pharma Summit

60 views - 1 month ago

Day 2 - CX is Where Good Science Goes to Die – or Thrive? What’s next in CX?

Day 2 - CX is Where Good Science Goes to Die – or Thrive? What’s next in CX? NEXT Pharma Summit

29 views - 1 month ago

Day 2 - The Rise of Always-On HCP Engagement: AI, 360° Insight, and the New Pharma Experience

Day 2 - The Rise of Always-On HCP Engagement: AI, 360° Insight, and the New Pharma Experience NEXT Pharma Summit

40 views - 1 month ago

Day 1 - Launch Excellence: A movement, not just a moment

Day 1 - Launch Excellence: A movement, not just a moment NEXT Pharma Summit

48 views - 1 month ago

Day 1 - What Got Us Here Won’t Get Us There: The Ultimate Playbook for Field Medical Impact

Day 1 - What Got Us Here Won’t Get Us There: The Ultimate Playbook for Field Medical Impact NEXT Pharma Summit

42 views - 1 month ago

Day 1 - AI, Insights, and Intuition: Who Really Runs Medical Affairs Now?

Day 1 - AI, Insights, and Intuition: Who Really Runs Medical Affairs Now? NEXT Pharma Summit

29 views - 1 month ago

Day 1 - Patient empowerment: the Next frontier

Day 1 - Patient empowerment: the Next frontier NEXT Pharma Summit

10 views - 1 month ago

Day 1 -Where Capabilities Count:Rethinking Medical and Commercial Talent for Greater Customer Impact

Day 1 -Where Capabilities Count:Rethinking Medical and Commercial Talent for Greater Customer Impact NEXT Pharma Summit

25 views - 1 month ago

Day 1 - Artificial Intelligence or Artificial Irrelevance – What Pharma must do to keep up.

Day 1 - Artificial Intelligence or Artificial Irrelevance – What Pharma must do to keep up. NEXT Pharma Summit

36 views - 1 month ago

Day - 1 The Power Behind the D: Who Shapes It, Who Drives It, Who Delivers It?

Day - 1 The Power Behind the D: Who Shapes It, Who Drives It, Who Delivers It? NEXT Pharma Summit

24 views - 1 month ago

Day 1 - From Striker Syndrome to True Team Play

Day 1 - From Striker Syndrome to True Team Play NEXT Pharma Summit

23 views - 1 month ago

Day 1 - HCP Engagement: Tight on Budget, Tight on Time - Squeezing the Medical Affairs Lemon

Day 1 - HCP Engagement: Tight on Budget, Tight on Time - Squeezing the Medical Affairs Lemon NEXT Pharma Summit

39 views - 1 month ago

Day 1-Agentic Patient Insights: Creating real world brand value, from real world patient experiences NEXT Pharma Summit

30 views - 1 month ago

Next Vienna - Pharma companies and speakers

Next Vienna - Pharma companies and speakers NEXT Pharma Summit

59 views - 1 month ago

Networking at Next Vienna

Networking at Next Vienna NEXT Pharma Summit

439 views - 1 month ago

Next in Vienna in one word

Next in Vienna in one word NEXT Pharma Summit

119 views - 1 month ago

Vienna Video NEXT Pharma Summit

756 views - 1 month ago

Day 1 - Workshop The Human–AI Sweet Spot How to find the right balance for you and your customer

Day 1 - Workshop The Human–AI Sweet Spot How to find the right balance for you and your customer NEXT Pharma Summit

24 views - 1 month ago

Day 1 - The Evolution of Rewiring Customer Engagement with AI

Day 1 - The Evolution of Rewiring Customer Engagement with AI NEXT Pharma Summit

39 views - 1 month ago

Day 1 - Death of the Linear Journey Moving from ‘Managed’ Engagements to ‘Meaningful’ Moments

Day 1 - Death of the Linear Journey Moving from ‘Managed’ Engagements to ‘Meaningful’ Moments NEXT Pharma Summit

32 views - 1 month ago

Day 1 - The NEXT HCP Hackathon What Pharma Is Getting Wrong — Live and Unfiltered

Day 1 - The NEXT HCP Hackathon What Pharma Is Getting Wrong — Live and Unfiltered NEXT Pharma Summit

34 views - 1 month ago

Aftermovie - NEXT Pharma Summit 2026 Dubrovnik 💜

Aftermovie - NEXT Pharma Summit 2026 Dubrovnik 💜 NEXT Pharma Summit

196 views - 1 month ago

Day 1-Why Pharma, Like Forrest Gump, Never Stops Running-From Launch to Long Term Impact Influencing

Day 1-Why Pharma, Like Forrest Gump, Never Stops Running-From Launch to Long Term Impact Influencing NEXT Pharma Summit

42 views - 1 month ago

Day 1 - CRM, Omnichannel, AI — The Transformation Pharma Keeps Promising but Rarely Delivers

Day 1 - CRM, Omnichannel, AI — The Transformation Pharma Keeps Promising but Rarely Delivers NEXT Pharma Summit

97 views - 1 month ago

Day 1 - Commercial Reloaded Are We Ready for Today’s & Tomorrow’s HCPs

Day 1 - Commercial Reloaded Are We Ready for Today’s & Tomorrow’s HCPs NEXT Pharma Summit

33 views - 1 month ago

Day 1 - From Pilot to Production Scaling Agentic Workflows in Pharma

Day 1 - From Pilot to Production Scaling Agentic Workflows in Pharma NEXT Pharma Summit

87 views - 1 month ago

Day 1 - Field Roles Evolution or Identity Crisis - What MSLs, reps, and hybrid roles should become

Day 1 - Field Roles Evolution or Identity Crisis - What MSLs, reps, and hybrid roles should become NEXT Pharma Summit

35 views - 1 month ago

Day 1 - Global Scale or Local Power The content and capability debate pharma can’t avoid

Day 1 - Global Scale or Local Power The content and capability debate pharma can’t avoid NEXT Pharma Summit

17 views - 1 month ago

Day 1 - From Strategy to Impact Fixing the Missing Middle in Pharma's Digital Transformation

Day 1 - From Strategy to Impact Fixing the Missing Middle in Pharma's Digital Transformation NEXT Pharma Summit

50 views - 1 month ago

Day 1 - Three Sided Debate Pharma’s AI Power Play — Build It, Buy It, or Bed with Partners

Day 1 - Three Sided Debate Pharma’s AI Power Play — Build It, Buy It, or Bed with Partners NEXT Pharma Summit

49 views - 1 month ago

Day 1- Why 95% of AI Projects Fail The Accountability No One Wants to Own

Day 1- Why 95% of AI Projects Fail The Accountability No One Wants to Own NEXT Pharma Summit

33 views - 1 month ago

Day 1 - DE·CODED Curiosity, Literacy, and the New Language of Health

Day 1 - DE·CODED Curiosity, Literacy, and the New Language of Health NEXT Pharma Summit

32 views - 1 month ago

Day 1 - The Slide Deck Lied - Real Lessons from Digital Transformation

Day 1 - The Slide Deck Lied - Real Lessons from Digital Transformation NEXT Pharma Summit

41 views - 1 month ago