GTMnow

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Interviews with the top 1% of founders, operators and investors. The HOW behind company growth - go-to-market, media and venture capital. GTMnow: Build, scale and invest with the best minds in tech.

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How VCs Evaluate Technical Founders (TAM, Moats & Diligence), with Amanda Robson

How VCs Evaluate Technical Founders (TAM, Moats & Diligence), with Amanda Robson GTMnow

29 views - 7 hours ago

How Intercom Built the Highest-Performing AI Agent Using Outcome Based Pricing

How Intercom Built the Highest-Performing AI Agent Using Outcome Based Pricing GTMnow

459 views - 6 days ago

Why Most Founders Build the Wrong Company (And Realize It Too Late), with Lou Shipley

Why Most Founders Build the Wrong Company (And Realize It Too Late), with Lou Shipley GTMnow

425 views - 1 week ago

Why AI Is Killing Your Outbound and Making In-Person GTM Inevitable, with Healey Cypher of BoomPop

Why AI Is Killing Your Outbound and Making In-Person GTM Inevitable, with Healey Cypher of BoomPop GTMnow

507 views - 2 weeks ago

Why Most Go-To-Market Motions Collapse at Scale, with Jeanne DeWitt Grosser, COO at Vercel

Why Most Go-To-Market Motions Collapse at Scale, with Jeanne DeWitt Grosser, COO at Vercel GTMnow

929 views - 3 weeks ago

Investing Philosophy for 2026: What Founders Should Know

Investing Philosophy for 2026: What Founders Should Know GTMnow

225 views - 3 weeks ago

The 7% Rule: How AI Is Rewriting Customer Success Budgets (From 10% to 7%) with Abbas Haider Ali

The 7% Rule: How AI Is Rewriting Customer Success Budgets (From 10% to 7%) with Abbas Haider Ali GTMnow

318 views - 1 month ago

The PLG→Enterprise Playbook: Turning Product Signals into 9-Figure Revenue with Adam Carr

The PLG→Enterprise Playbook: Turning Product Signals into 9-Figure Revenue with Adam Carr GTMnow

745 views - 1 month ago

How Cassie Young Picks Winners Before They Even Leave Their Jobs

How Cassie Young Picks Winners Before They Even Leave Their Jobs GTMnow

863 views - 2 months ago

Why Old Playbooks Are Breaking and How AI Assisted GTM Actually Works | Dave Boyce

Why Old Playbooks Are Breaking and How AI Assisted GTM Actually Works | Dave Boyce GTMnow

772 views - 2 months ago

How to Build a Partner Ecosystem That Sells for You | Brian Weinberger

How to Build a Partner Ecosystem That Sells for You | Brian Weinberger GTMnow

632 views - 2 months ago

How to Identify Exceptional People Early | Cristina Cordova (Stripe, Notion, Linear)

How to Identify Exceptional People Early | Cristina Cordova (Stripe, Notion, Linear) GTMnow

650 views - 2 months ago

Inside the New Exit Economy: IPOs, Secondaries & AI with Meritech’s Alex Clayton

Inside the New Exit Economy: IPOs, Secondaries & AI with Meritech’s Alex Clayton GTMnow

738 views - 3 months ago

0 Customers → $4B: Inside Snowflake’s GTM Machine with Chris Degnan

0 Customers → $4B: Inside Snowflake’s GTM Machine with Chris Degnan GTMnow

6.2K views - 3 months ago

How Airbyte Hit $1B: The Open-Source, Community-First Playbook

How Airbyte Hit $1B: The Open-Source, Community-First Playbook GTMnow

481 views - 3 months ago

How ZoomInfo Built a $1B RevOps Engine: Operating Cadence Behind Breakout Growth | Tessa Whittaker

How ZoomInfo Built a $1B RevOps Engine: Operating Cadence Behind Breakout Growth | Tessa Whittaker GTMnow

826 views - 3 months ago

Competing with Giants: Inside You.com’s Battle Against OpenAI & Google | Peter Grant

Competing with Giants: Inside You.com’s Battle Against OpenAI & Google | Peter Grant GTMnow

412 views - 3 months ago

‘I joined Meta at 900, left at 90,000’ — Rick Kelley on Building & Scaling International Sales Teams

‘I joined Meta at 900, left at 90,000’ — Rick Kelley on Building & Scaling International Sales Teams GTMnow

302 views - 4 months ago

SEO → AEO: The Next Big Shift in How People Discover Your Product

SEO → AEO: The Next Big Shift in How People Discover Your Product GTMnow

1.3K views - 4 months ago

Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran Flanagan

Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran Flanagan GTMnow

1.1K views - 4 months ago

28th at Stripe → Billions: Cristina Cordova’s GTM Playbook (Linear, Notion)

28th at Stripe → Billions: Cristina Cordova’s GTM Playbook (Linear, Notion) GTMnow

12.1K views - 4 months ago

From $2M to $50M ARR to Unicorn: How Owner Scaled with AI & Talent Density | CRO Kyle Norton

From $2M to $50M ARR to Unicorn: How Owner Scaled with AI & Talent Density | CRO Kyle Norton GTMnow

1.5K views - 5 months ago

From PLG to Enterprise: How to Layer Sales Without Breaking What Works | Ghazi Masood

From PLG to Enterprise: How to Layer Sales Without Breaking What Works | Ghazi Masood GTMnow

613 views - 5 months ago

How to Build a GTM Roadmap (Lessons from Plaid’s $3M → $300M Scale) | Paul Williamson

How to Build a GTM Roadmap (Lessons from Plaid’s $3M → $300M Scale) | Paul Williamson GTMnow

1.2K views - 5 months ago

The Startup PR Playbook: How to Nail Your Launch, Get in the News & Avoid the Biggest PR Mistakes

The Startup PR Playbook: How to Nail Your Launch, Get in the News & Avoid the Biggest PR Mistakes GTMnow

512 views - 5 months ago

Scaling ZoomInfo to $1B ARR, the Upmarket Playbook & Launching CoPilot to $100M Revenue | James Roth

Scaling ZoomInfo to $1B ARR, the Upmarket Playbook & Launching CoPilot to $100M Revenue | James Roth GTMnow

762 views - 5 months ago

From Startup to $4B+ Unicorn: How Vanta Scaled Past $100M ARR and Beat 40+ Competitors | Stevie Case

From Startup to $4B+ Unicorn: How Vanta Scaled Past $100M ARR and Beat 40+ Competitors | Stevie Case GTMnow

983 views - 6 months ago

How ClickUp Scaled 17x & Cut CAC 3× — GTM Systems, Building Incrementally and Going from PLG to SLG

How ClickUp Scaled 17x & Cut CAC 3× — GTM Systems, Building Incrementally and Going from PLG to SLG GTMnow

509 views - 6 months ago

Revenue Marketing Unpacked: GTM Lessons, AI, and What’s Really Broken in Attribution

Revenue Marketing Unpacked: GTM Lessons, AI, and What’s Really Broken in Attribution GTMnow

386 views - 6 months ago

How to Build a GTM Motion from Scratch — Using AI, Community, and Data as a Moat | Erica Anderman

How to Build a GTM Motion from Scratch — Using AI, Community, and Data as a Moat | Erica Anderman GTMnow

1K views - 6 months ago

You Optimized for Humans. Now You Must Optimize for AI | CEO of Yext on the Next Digital Shift

You Optimized for Humans. Now You Must Optimize for AI | CEO of Yext on the Next Digital Shift GTMnow

205 views - 7 months ago

GTM 154: How AI Is Reshaping Sales Tech with Doug Camplejohn

GTM 154: How AI Is Reshaping Sales Tech with Doug Camplejohn GTMnow

416 views - 7 months ago

GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes GTMnow

730 views - 7 months ago

GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia GTMnow

456 views - 7 months ago

GTM 151: How to Scale Vertical SaaS in 2025 | Dennis Lyandres (Ex-CRO, Procore)

GTM 151: How to Scale Vertical SaaS in 2025 | Dennis Lyandres (Ex-CRO, Procore) GTMnow

425 views - 7 months ago

GTM 150: 80% of Exec Roles Aren’t Posted, Here's How to Land Them Anyway with Andy Mowat

GTM 150: 80% of Exec Roles Aren’t Posted, Here's How to Land Them Anyway with Andy Mowat GTMnow

295 views - 8 months ago

GTM 149: How to Scale International Sales Teams with Rick Kelley

GTM 149: How to Scale International Sales Teams with Rick Kelley GTMnow

274 views - 8 months ago

GTM 148: Winning Every Tech Shift from a 3X Founder with Sean Whiteley

GTM 148: Winning Every Tech Shift from a 3X Founder with Sean Whiteley GTMnow

223 views - 8 months ago

GTM 147: RevOps Is a Hidden Growth Engine with Navin Persaud, VP of RevOps at 1Password

GTM 147: RevOps Is a Hidden Growth Engine with Navin Persaud, VP of RevOps at 1Password GTMnow

391 views - 8 months ago

GTM 146: The Future of Search, AI, and Digital Presence — Mike Walrath, CEO of Yext

GTM 146: The Future of Search, AI, and Digital Presence — Mike Walrath, CEO of Yext GTMnow

455 views - 9 months ago

GTM 145: Building Unified Customer Experiences at Scale with Marcy Campbell

GTM 145: Building Unified Customer Experiences at Scale with Marcy Campbell GTMnow

424 views - 9 months ago

GTM 144: Rethinking Product for the AI Era with Oji Edezue

GTM 144: Rethinking Product for the AI Era with Oji Edezue GTMnow

335 views - 9 months ago

GTM 143: Why Most AI Messaging Fails & How to Stand Out in a Crowded Market | Harmony Anderson

GTM 143: Why Most AI Messaging Fails & How to Stand Out in a Crowded Market | Harmony Anderson GTMnow

341 views - 9 months ago

GTM 142: Taking the Boring OUT of B2B Marketing with Udi Ledergor

GTM 142: Taking the Boring OUT of B2B Marketing with Udi Ledergor GTMnow

451 views - 10 months ago

Pricing Strategy in 2025: What Founders Get Wrong | Ariela Bitran Rich (Chargebee)

Pricing Strategy in 2025: What Founders Get Wrong | Ariela Bitran Rich (Chargebee) GTMnow

169 views - 10 months ago

B2B Marketing in the AI Era: New Strategies for 2025 | Sydney Sloan (CMO of G2)

B2B Marketing in the AI Era: New Strategies for 2025 | Sydney Sloan (CMO of G2) GTMnow

351 views - 10 months ago

The Future of AI, Startups, and What’s Coming in 2025 | Joanne Chen (GP of Foundation Capital)

The Future of AI, Startups, and What’s Coming in 2025 | Joanne Chen (GP of Foundation Capital) GTMnow

204 views - 10 months ago

GTM 141: How Jeff Perry Scaled Carta's Revenue from $20m to $450m ARR

GTM 141: How Jeff Perry Scaled Carta's Revenue from $20m to $450m ARR GTMnow

535 views - 10 months ago

GTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden Stafford

GTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden Stafford GTMnow

329 views - 10 months ago

GTM 139: Everything You NEED to Know about AI Agents

GTM 139: Everything You NEED to Know about AI Agents GTMnow

893 views - 10 months ago

GTM 138: The Impact of AI-Powered Personalization

GTM 138: The Impact of AI-Powered Personalization GTMnow

397 views - 10 months ago

GTM 137: The Biggest Business Turnaround You've Never Heard Of

GTM 137: The Biggest Business Turnaround You've Never Heard Of GTMnow

291 views - 11 months ago

The PLG-to-SLG Playbook: How Asana & Calendly Scaled

The PLG-to-SLG Playbook: How Asana & Calendly Scaled GTMnow

385 views - 11 months ago

GTM 135: How Marketing Creates Million-Dollar Exits: 6 SaaS Success Stories | Katrina Wong

GTM 135: How Marketing Creates Million-Dollar Exits: 6 SaaS Success Stories | Katrina Wong GTMnow

183 views - 11 months ago

GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento

GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento GTMnow

315 views - 11 months ago

GTM 133: Build your AI Outbound Machine with ChatGPT | Jordan Crawford

GTM 133: Build your AI Outbound Machine with ChatGPT | Jordan Crawford GTMnow

2.9K views - 1 year ago

GTM 132: The Rise of the Operator with Casey Woo + Special Announcement

GTM 132: The Rise of the Operator with Casey Woo + Special Announcement GTMnow

270 views - 1 year ago

GTM 131: Being CMO Under Marc Benioff of Salesforce and the Innovator's Dilemma

GTM 131: Being CMO Under Marc Benioff of Salesforce and the Innovator's Dilemma GTMnow

312 views - 1 year ago

GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies

GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies GTMnow

412 views - 1 year ago

GTM 129: 6 Proven Tactics Driving B2B Growth

GTM 129: 6 Proven Tactics Driving B2B Growth GTMnow

367 views - 1 year ago