Bob London

@UCHrXjY5fWIIAbFXiZCECJNQ - 34 subscribers

Observations from B2B marketing expert Bob London, including some of the funny and ironic things people do in business--particularly marketers. Marketing Confessional is co-produced with Shashi Bellamkonda, world-renowned social media and small business marketing expert. More at www.marketingconfessional.com or visit London, Ink B2B Marketing Consulting at www.londonink.com.

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"Chief Listening Officer" Bob London Speaking at Mid-Atlantic Marketing Summit, Baltimore, 9/29/16

"Chief Listening Officer" Bob London Speaking at Mid-Atlantic Marketing Summit, Baltimore, 9/29/16 Bob London

144 views - 9 years ago

Serial Entrepreneur Tien Wong on the Elevator Rant and "Interruption Marketers"

Serial Entrepreneur Tien Wong on the Elevator Rant and "Interruption Marketers" Bob London

32 views - 9 years ago

Jose Andres' The Bazaar in SoBe--Order the Yuca Churros...Hold the Data

Jose Andres' The Bazaar in SoBe--Order the Yuca Churros...Hold the Data Bob London

41 views - 9 years ago

DRIVETIME MARKETING: Don't just ask about a day in the life of your customer. Live it.

DRIVETIME MARKETING: Don't just ask about a day in the life of your customer. Live it. Bob London

90 views - 10 years ago

DRIVETIME MARKETING: Sales Guru Ian Altman Scores Again with "Same Side Improv" Card Game

DRIVETIME MARKETING: Sales Guru Ian Altman Scores Again with "Same Side Improv" Card Game Bob London

607 views - 10 years ago

DRIVETIME MARKETING: When Pitching, Consider Your Audience's "Digestive" System

DRIVETIME MARKETING: When Pitching, Consider Your Audience's "Digestive" System Bob London

63 views - 10 years ago

DRIVETIME MARKETING: Why was it so loud at the IES Awards? Because sales' job is to talk.

DRIVETIME MARKETING: Why was it so loud at the IES Awards? Because sales' job is to talk. Bob London

22 views - 10 years ago

Startup Founders: Don't Try to Cram Every Detail into a 6-Minute Investor Pitch

Startup Founders: Don't Try to Cram Every Detail into a 6-Minute Investor Pitch Bob London

125 views - 10 years ago

DRIVETIME BOBSERVATIONS: In the Future, Handymen Will Make $1 Million a Year--Off of Our Kids :-)

DRIVETIME BOBSERVATIONS: In the Future, Handymen Will Make $1 Million a Year--Off of Our Kids :-) Bob London

125 views - 10 years ago

600 Executive Decision Makers Agree: They Hate Cotton Candy (aka Fluffy Marketing Speak)

600 Executive Decision Makers Agree: They Hate Cotton Candy (aka Fluffy Marketing Speak) Bob London

43 views - 10 years ago

If You're the DoD, Which Would You Choose for Innovation: Silicon Valley or Beltway Bandits?

If You're the DoD, Which Would You Choose for Innovation: Silicon Valley or Beltway Bandits? Bob London

18 views - 10 years ago

MyStaffNow Addresses Two Elevator Rants By Creating a More Selective Freelance Marketplace

MyStaffNow Addresses Two Elevator Rants By Creating a More Selective Freelance Marketplace Bob London

27 views - 10 years ago

Rant to Revenue in Just Two Weeks

Rant to Revenue in Just Two Weeks Bob London

52 views - 10 years ago

The Institute for Excellence in Sales is proof that relevant content draws a crowd.

The Institute for Excellence in Sales is proof that relevant content draws a crowd. Bob London

28 views - 10 years ago

DRIVETIME MARKETING: Don't create a content factory. Create an insight factory.

DRIVETIME MARKETING: Don't create a content factory. Create an insight factory. Bob London

17 views - 10 years ago

DRIVETIME MARKETING: A 30-Day Listening Tour is Great. But You Have to Keep Listening Forever.

DRIVETIME MARKETING: A 30-Day Listening Tour is Great. But You Have to Keep Listening Forever. Bob London

15 views - 10 years ago

DRIVETIME MARKETING: Your Elevator Pitch Sounds Like Luca Brasi in that Scene from The Godfather.

DRIVETIME MARKETING: Your Elevator Pitch Sounds Like Luca Brasi in that Scene from The Godfather. Bob London

87 views - 10 years ago

DRIVETIME MARKETING: Get rid of your elevator pitch, and start using a "listening pitch."

DRIVETIME MARKETING: Get rid of your elevator pitch, and start using a "listening pitch." Bob London

64 views - 10 years ago

DRIVETIME MARKETING: This company makes it easier to buy from them. Do you?

DRIVETIME MARKETING: This company makes it easier to buy from them. Do you? Bob London

28 views - 10 years ago

Why does CONNECTpreneur list all attendees' names in the program? To add value.

Why does CONNECTpreneur list all attendees' names in the program? To add value. Bob London

48 views - 10 years ago

DRIVETIME MARKETING: Not Every Customer Request is a Mandate

DRIVETIME MARKETING: Not Every Customer Request is a Mandate Bob London

26 views - 10 years ago

DRIVETIME MARKETING: Marketers claim to cut through clutter but just create more.

DRIVETIME MARKETING: Marketers claim to cut through clutter but just create more. Bob London

33 views - 10 years ago

DRIVETIME MARKETING: Addressing customers' Elevator Rant with transparency.

DRIVETIME MARKETING: Addressing customers' Elevator Rant with transparency. Bob London

116 views - 10 years ago

T-Mobile knows its customers' Elevator Rant. Now they're growing big time.

T-Mobile knows its customers' Elevator Rant. Now they're growing big time. Bob London

85 views - 11 years ago

DRIVETIME MARKETING: MoCo needs to pump its business mojo

DRIVETIME MARKETING: MoCo needs to pump its business mojo Bob London

60 views - 11 years ago

Chris Cooley's Redskins film breakdown can actually improve the team's performance

Chris Cooley's Redskins film breakdown can actually improve the team's performance Bob London

202 views - 11 years ago

DRIVETIME MARKETING: What my cats taught me about marketing. ABSOLUTELY NOTHING!

DRIVETIME MARKETING: What my cats taught me about marketing. ABSOLUTELY NOTHING! Bob London

15 views - 11 years ago

DRIVETIME MARKETING: 15 minutes can MAKE you a ton of money

DRIVETIME MARKETING: 15 minutes can MAKE you a ton of money Bob London

18 views - 11 years ago

DRIVETIME MARKETING: A no-cost marketing approach that helped generate $150K in contracts.

DRIVETIME MARKETING: A no-cost marketing approach that helped generate $150K in contracts. Bob London

10 views - 11 years ago

DRIVETIME MARKETING: "Mindless Marketing" - Don't spend your budget just because it's there.

DRIVETIME MARKETING: "Mindless Marketing" - Don't spend your budget just because it's there. Bob London

77 views - 11 years ago

DRIVETIME MARKETING: What's your self-promoter score?

DRIVETIME MARKETING: What's your self-promoter score? Bob London

58 views - 11 years ago

DRIVETIME MARKETING: Real-World Social/Mobile Guru Breaks it Down for Adults

DRIVETIME MARKETING: Real-World Social/Mobile Guru Breaks it Down for Adults Bob London

29 views - 11 years ago

DRIVETIME MARKETING Derek Coburn is Right: "Networking is Not Working"

DRIVETIME MARKETING Derek Coburn is Right: "Networking is Not Working" Bob London

85 views - 11 years ago

DRIVETIME MARKETING: @ShashiB on the Bozzuto Experience. (Courtesy of Green Tomato Cars)

DRIVETIME MARKETING: @ShashiB on the Bozzuto Experience. (Courtesy of Green Tomato Cars) Bob London

462 views - 11 years ago

Bob London's Elevator Rant: Case Study Featuring Heinan Landa of Optimal Networks

Bob London's Elevator Rant: Case Study Featuring Heinan Landa of Optimal Networks Bob London

33 views - 11 years ago

Bob London's Elevator Rant: Case Study Featuring Heinan Landa of Optimal Networks

Bob London's Elevator Rant: Case Study Featuring Heinan Landa of Optimal Networks Bob London

334 views - 11 years ago

Bob London's Elevator Rant Case Study: Featuring Heinan Landa of Optimal Networks - Short Version

Bob London's Elevator Rant Case Study: Featuring Heinan Landa of Optimal Networks - Short Version Bob London

19 views - 11 years ago

DRIVETIME MARKETING: Gen Z Nails the Elevator Rant of High Schoolers' Parents

DRIVETIME MARKETING: Gen Z Nails the Elevator Rant of High Schoolers' Parents Bob London

89 views - 11 years ago

DRIVETIME MARKETING: Hey Vendor, stop saying you're my partner, and just do your job.

DRIVETIME MARKETING: Hey Vendor, stop saying you're my partner, and just do your job. Bob London

108 views - 12 years ago

DRIVETIME MARKETING: Snowflakes, cicadas and LinkedIn endorsements

DRIVETIME MARKETING: Snowflakes, cicadas and LinkedIn endorsements Bob London

25 views - 12 years ago

DRIVETIME MARKETING: Marketers Should Stop Shouting and Start Listening

DRIVETIME MARKETING: Marketers Should Stop Shouting and Start Listening Bob London

41 views - 12 years ago

Drivetime to Prague: A Great Lesson in Indirect Marketing

Drivetime to Prague: A Great Lesson in Indirect Marketing Bob London

103 views - 12 years ago

DRIVETIME MARKETING: Can LinkedIn ads help marketers be as relevant and engaging as greeting cards?

DRIVETIME MARKETING: Can LinkedIn ads help marketers be as relevant and engaging as greeting cards? Bob London

17 views - 12 years ago

DRIVETIME MARKETING: Your web site should reflect how you sell, not your org chart.

DRIVETIME MARKETING: Your web site should reflect how you sell, not your org chart. Bob London

16 views - 12 years ago

DRIVETIME MARKETING: Inoculate clients (and bosses) more. Get fired less.

DRIVETIME MARKETING: Inoculate clients (and bosses) more. Get fired less. Bob London

14 views - 12 years ago

DRIVETIME MARKETING: Best marketing/sales joke (it's over 50 years old)

DRIVETIME MARKETING: Best marketing/sales joke (it's over 50 years old) Bob London

1.5K views - 12 years ago

5 Great Things That Can Happen When You Talk to Your Customers (Without Selling)

5 Great Things That Can Happen When You Talk to Your Customers (Without Selling) Bob London

192 views - 12 years ago

DRIVETIME MARKETING (ride along edition): @shashib makes the big leap to Bozzuto

DRIVETIME MARKETING (ride along edition): @shashib makes the big leap to Bozzuto Bob London

75 views - 12 years ago

DRIVETIME MARKETING: Do you need marketing with a capital 'M' or a little 'm'?

DRIVETIME MARKETING: Do you need marketing with a capital 'M' or a little 'm'? Bob London

65 views - 12 years ago

Elevators & Web Sites: People shouldn't have to think about which buttons to hit.

Elevators & Web Sites: People shouldn't have to think about which buttons to hit. Bob London

41 views - 12 years ago

DRIVETIME MARKETING: Put aside professional jealousy. You just might learn something.

DRIVETIME MARKETING: Put aside professional jealousy. You just might learn something. Bob London

50 views - 12 years ago

DRIVETIME MARKETING: Why do we all want our videos to go viral? (Dog catches car)

DRIVETIME MARKETING: Why do we all want our videos to go viral? (Dog catches car) Bob London

44 views - 12 years ago

DRIVETIME MARKETING: Visionaries have vision. The rest of us have to stay in touch with the market.

DRIVETIME MARKETING: Visionaries have vision. The rest of us have to stay in touch with the market. Bob London

34 views - 12 years ago

DRIVETIME MARKETING: "Fireworks v. Cupcakes", Most Content Marketing Ignores Existing Customers

DRIVETIME MARKETING: "Fireworks v. Cupcakes", Most Content Marketing Ignores Existing Customers Bob London

50 views - 12 years ago

DRIVETIME MARKETING: Why every company should have a Marketing Ombudsman

DRIVETIME MARKETING: Why every company should have a Marketing Ombudsman Bob London

46 views - 12 years ago

DRIVETIME MARKETING: When your real-life conversations start to sound like TV commercials.

DRIVETIME MARKETING: When your real-life conversations start to sound like TV commercials. Bob London

85 views - 12 years ago

DRIVETIME MARKETING: Fixing Marketing Doesn't Mean Just "Saying it Louder."

DRIVETIME MARKETING: Fixing Marketing Doesn't Mean Just "Saying it Louder." Bob London

58 views - 12 years ago

DRIVETIME MARKETING: Should Professional Services Firms Display Employee Bio's on Their Web Sites?

DRIVETIME MARKETING: Should Professional Services Firms Display Employee Bio's on Their Web Sites? Bob London

86 views - 13 years ago

DRIVETIME MARKETING: Beware the Phaux Phacebook Phacade

DRIVETIME MARKETING: Beware the Phaux Phacebook Phacade Bob London

24 views - 13 years ago

DRIVETIME MARKETING: In 5 Years, Authenticity & Transparency Will Bury Pay to Play Marketing

DRIVETIME MARKETING: In 5 Years, Authenticity & Transparency Will Bury Pay to Play Marketing Bob London

36 views - 13 years ago