AHA Channel (“Aha App”) is a new website and mobile application that provides a new value to web surfers and smart-phone customers. Why “Aha”? “AHA” is the expression of discovery or realization; it is that moment in a film that connects with the viewer. The value proposition of the Aha App is to fill a customer need to extend the enjoyment of their smart-phones by providing personalized entertainment (movies, animation, documentaries, etc.) to their virtual experience. Similar to other mobile applications, such as pandora.com for music, Aha App will provide a “personalized” experience for customers, by identifying their interests and “likes” and delivering additional “associated clips” to provide a rich visual experience. Aha App will differentiate itself by accessing and showcasing an extensive library of “clips” from over 10,000 films. Each film generates a number of clips that can be streamed quickly and easily on their computer or smart-phone.