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The SaaS Playbook is a podcast for founders, operators, and builders who want real conversations, not polished soundbites. We talk openly about building SaaS companies, navigating growth, embracing failure, and staying human while working in fast-moving industries.

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Why Food Waste Really Happens at 5PM: Marvin Tiebout on Building Snap to Cook's AI Decision Layer

Why Food Waste Really Happens at 5PM: Marvin Tiebout on Building Snap to Cook's AI Decision Layer heradigital

2 views - 5 days ago

AI Governance for SaaS Founders: Why Agentic AI Needs Leadership, Not Just Adoption

AI Governance for SaaS Founders: Why Agentic AI Needs Leadership, Not Just Adoption heradigital

1 week ago

Your Business Is Flying Blind (And Your Spreadsheets Are Why)

Your Business Is Flying Blind (And Your Spreadsheets Are Why) heradigital

8 views - 2 weeks ago

Why the Sale Still Matters More Than the Stack: AI, Agentic Tools, and the Human Business in 2026

Why the Sale Still Matters More Than the Stack: AI, Agentic Tools, and the Human Business in 2026 heradigital

19 views - 3 weeks ago

Your Business Is Invisible on ChatGPT. Here's How to Fix That with Naveed Rafi from Noodle Seed

Your Business Is Invisible on ChatGPT. Here's How to Fix That with Naveed Rafi from Noodle Seed heradigital

42 views - 1 month ago

Why AI Transformation Fails Without the Human Element

Why AI Transformation Fails Without the Human Element heradigital

6 views - 1 month ago

You leave the bar. You keep playing. The bar still gets paid.

You leave the bar. You keep playing. The bar still gets paid. heradigital

4 views - 1 month ago

Why B2 E-Commerce in Healthcare Is the Gap Nobody Saw Coming

Why B2 E-Commerce in Healthcare Is the Gap Nobody Saw Coming heradigital

35 views - 1 month ago

We Raised $6M and Only Hired 3 Salespeople. Here Is What AI Made Possible.

We Raised $6M and Only Hired 3 Salespeople. Here Is What AI Made Possible. heradigital

15 views - 1 month ago

Why Gain and Retain Is the Only Model That Works in Professional Services

Why Gain and Retain Is the Only Model That Works in Professional Services heradigital

17 views - 1 month ago

Your Brilliant Founders Know Exactly What to Do in Sales. So Why Won't They Do It?

Your Brilliant Founders Know Exactly What to Do in Sales. So Why Won't They Do It? heradigital

7 views - 2 months ago

He Spent $1.5M on a CRM That Was Never Delivered. Then He Built It Himself.

He Spent $1.5M on a CRM That Was Never Delivered. Then He Built It Himself. heradigital

20 views - 2 months ago

How Darabase Is Building the Missing Infrastructure Layer Before the Smart Glasses Wave Hits

How Darabase Is Building the Missing Infrastructure Layer Before the Smart Glasses Wave Hits heradigital

12 views - 2 months ago

Why HR Leaders Keep Making Blind Talent Decisions, and the AI Fix Built by Someone Who Lived It

Why HR Leaders Keep Making Blind Talent Decisions, and the AI Fix Built by Someone Who Lived It heradigital

83 views - 2 months ago

How AI Is Turning Ignored Qualitative Data Into Market Intelligence for Nonprofits & Small Business

How AI Is Turning Ignored Qualitative Data Into Market Intelligence for Nonprofits & Small Business heradigital

11 views - 2 months ago

Modernising Government Software GTM: AI, Sales Infrastructure and Doubling Bookings

Modernising Government Software GTM: AI, Sales Infrastructure and Doubling Bookings heradigital

31 views - 2 months ago

She Pitched a 4 Day Work Week to a Global CEO and Got Shot Down. So She Built a Business Around It.

She Pitched a 4 Day Work Week to a Global CEO and Got Shot Down. So She Built a Business Around It. heradigital

4 views - 2 months ago

By the Time the RFP Drops, You've Already Lost. Here's What to Do Instead.

By the Time the RFP Drops, You've Already Lost. Here's What to Do Instead. heradigital

14 views - 3 months ago

He Never Went to University. Now Some Of Australia's Biggest Universities Are His Clients.

He Never Went to University. Now Some Of Australia's Biggest Universities Are His Clients. heradigital

19 views - 3 months ago

Your Cloud Bill Is Destroying Your EBITDA (And You Don't Even Know It)

Your Cloud Bill Is Destroying Your EBITDA (And You Don't Even Know It) heradigital

22 views - 3 months ago

SEO Is Dead, Long Live AEO: How AI Search Is Rewriting Digital Discoverability for B2B Businesses

SEO Is Dead, Long Live AEO: How AI Search Is Rewriting Digital Discoverability for B2B Businesses heradigital

15 views - 3 months ago

How SurgiBox Is Reinventing Surgical Infrastructure for Crisis Zones and Under-Resourced Hospitals

How SurgiBox Is Reinventing Surgical Infrastructure for Crisis Zones and Under-Resourced Hospitals heradigital

3 views - 3 months ago

The Old Agency Model Is Dead. Here's What $20K Builds Now (That Used to Cost $120K)

The Old Agency Model Is Dead. Here's What $20K Builds Now (That Used to Cost $120K) heradigital

18 views - 3 months ago

Your MSP Is Leaving Growth to Chance. Here's Why That's About to Cost You Everything

Your MSP Is Leaving Growth to Chance. Here's Why That's About to Cost You Everything heradigital

5 views - 3 months ago

How Cashless Gaming Is Rewriting the Casino Industry with Rafi Rahmani @ Rad Software

How Cashless Gaming Is Rewriting the Casino Industry with Rafi Rahmani @ Rad Software heradigital

31 views - 3 months ago

AI Search Is Rewriting B2B Marketing: Why Brands Must Optimise for LLMs, Not Just Google

AI Search Is Rewriting B2B Marketing: Why Brands Must Optimise for LLMs, Not Just Google heradigital

13 views - 3 months ago

Nobody Wants to Talk About Waste Management. That's Why It's Made Millions.

Nobody Wants to Talk About Waste Management. That's Why It's Made Millions. heradigital

15 views - 4 months ago

AI Is Healing Hollywood, Not Killing It" | Guy Ronen, COO of Arcana | The SaaS Playbook

AI Is Healing Hollywood, Not Killing It" | Guy Ronen, COO of Arcana | The SaaS Playbook heradigital

14 views - 4 months ago

AI Won’t Save a Bad Product: Hard Lessons on PMF, Pivoting, and Building Developer Infrastructure

AI Won’t Save a Bad Product: Hard Lessons on PMF, Pivoting, and Building Developer Infrastructure heradigital

20 views - 4 months ago

Embodied AI Is Coming: Why Enterprise Software Won’t Live on Dashboards Anymore

Embodied AI Is Coming: Why Enterprise Software Won’t Live on Dashboards Anymore heradigital

5 views - 4 months ago

Engineering the Future: Why AI, Robotics, and Integrity Will Define the Next 10 Years of Tech

Engineering the Future: Why AI, Robotics, and Integrity Will Define the Next 10 Years of Tech heradigital

5 views - 4 months ago

Beyond the AI Hype: Enterprise Leaders Capture Institutional Knowledge Before It Walks Out the Door

Beyond the AI Hype: Enterprise Leaders Capture Institutional Knowledge Before It Walks Out the Door heradigital

15 views - 4 months ago

Your Onboarding Is Killing Retention: The Post-Sale System SaaS Teams Keep Ignoring

Your Onboarding Is Killing Retention: The Post-Sale System SaaS Teams Keep Ignoring heradigital

10 views - 4 months ago

Can You Actually Measure AI Visibility? Testing a New Revenue Model in 2026

Can You Actually Measure AI Visibility? Testing a New Revenue Model in 2026 heradigital

13 views - 4 months ago

Why Modern GTM Leaders Are Rebuilding, Not Just Scaling

Why Modern GTM Leaders Are Rebuilding, Not Just Scaling heradigital

15 views - 5 months ago

Why Legacy Systems Fail and How SaaS Leaders Build Better Products

Why Legacy Systems Fail and How SaaS Leaders Build Better Products heradigital

27 views - 5 months ago

Why UX Is a Leadership Decision, Not a Design Task with Vlad Hrynchuk

Why UX Is a Leadership Decision, Not a Design Task with Vlad Hrynchuk heradigital

3 views - 5 months ago

Why Growth Breaks SaaS Teams with Roy Vella

Why Growth Breaks SaaS Teams with Roy Vella heradigital

10 views - 5 months ago

Why Most AI Products Overcomplicate Simple Business Problems with Tarun Gujral

Why Most AI Products Overcomplicate Simple Business Problems with Tarun Gujral heradigital

3 views - 5 months ago

Why AI Should Sharpen Thinking, Not Replace It with Mayuri Joshi

Why AI Should Sharpen Thinking, Not Replace It with Mayuri Joshi heradigital

9 views - 5 months ago

Why SaaS Adoption Fails | Systems Thinking, People, and Real-World Technology with Gena Dellett

Why SaaS Adoption Fails | Systems Thinking, People, and Real-World Technology with Gena Dellett heradigital

26 views - 5 months ago

Decentralized Cloud Infrastructure Explained | Building Trust-First Data Systems with Iagon

Decentralized Cloud Infrastructure Explained | Building Trust-First Data Systems with Iagon heradigital

24 views - 5 months ago

AI Doesn’t Replace People: It Exposes Process Gaps

AI Doesn’t Replace People: It Exposes Process Gaps heradigital

46 views - 6 months ago

From Australian Army to SaaS CEO: Luke Marshall on Baremetrics, Retention Data, and Scaling SaaS

From Australian Army to SaaS CEO: Luke Marshall on Baremetrics, Retention Data, and Scaling SaaS heradigital

9 views - 6 months ago

Agentic AI Explained: Why Humans Don’t Scale and What Ravian.ai Is Building Instead | Dheeraj Gupta

Agentic AI Explained: Why Humans Don’t Scale and What Ravian.ai Is Building Instead | Dheeraj Gupta heradigital

27 views - 6 months ago

AI in Sensitive Industries: How to Innovate Without Breaking Trust

AI in Sensitive Industries: How to Innovate Without Breaking Trust heradigital

12 views - 6 months ago

Building AI is Easy Now. Getting Users Isn't.

Building AI is Easy Now. Getting Users Isn't. heradigital

61 views - 6 months ago

Bootstrapping a SaaS for 14 Years: How Fareclock Grew Without Venture Capital | Jacob Gur

Bootstrapping a SaaS for 14 Years: How Fareclock Grew Without Venture Capital | Jacob Gur heradigital

125 views - 6 months ago

The Cybersecurity Truth: You’re Not Too Smart to Get Fooled

The Cybersecurity Truth: You’re Not Too Smart to Get Fooled heradigital

8 views - 6 months ago

Customer-First Leadership in a SaaS-Adjacent World: 17 Years of Growth and AI Risk | Doug Bates

Customer-First Leadership in a SaaS-Adjacent World: 17 Years of Growth and AI Risk | Doug Bates heradigital

4 views - 6 months ago

Stop Selling “AI” — Sell Outcomes (How ProfitOps Wins Trust)

Stop Selling “AI” — Sell Outcomes (How ProfitOps Wins Trust) heradigital

5 views - 6 months ago

Human-Centered AI: Why Voice, Emotion and Personality Matter More Than Speed

Human-Centered AI: Why Voice, Emotion and Personality Matter More Than Speed heradigital

7 views - 6 months ago

Founding Engineer’s Warning: If You’re Not Using AI in Your Workflow, You’re Already Behind

Founding Engineer’s Warning: If You’re Not Using AI in Your Workflow, You’re Already Behind heradigital

55 views - 6 months ago

"We Don’t Sell Software — We Sell Connection" | VP of Growth at Ignite

"We Don’t Sell Software — We Sell Connection" | VP of Growth at Ignite heradigital

20 views - 6 months ago

The Problem Africans Have Faced for Decades… and How One Founder Is Solving It

The Problem Africans Have Faced for Decades… and How One Founder Is Solving It heradigital

18 views - 7 months ago