Matthias Glaser, PhD

@UCIXnLPxhC27BF_nS1pR7Q-w - 189 subscribers

This channel focuses on marketing insights and related content. A focus of the channel, which reflects my academic research, is how stories impact human beings in consumption contexts, but also in business and society on a larger scale. I hope the content will help you expand your marketing knowledge and support you in your marketing decisions. I graduated from the University of Vienna (Austria) with a PhD in Management (focus area: Marketing). My research interests include storytelling, franchising, advertising, and consumer behavior in general. My research has been published in peer-reviewed journals and I have years of experience teaching at the university level. If you find this content to be useful, consider subscribing. Matthias Glaser