MarketingSherpa

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Practical Case Studies, Research and Training for Marketers MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing. -We are not an agency, consultancy or other vendor seeking your business -All our research is published for the benefit of the MarketingSherpa community -Our goal is to give marketers the instructions, statistics and inspiration to improve their results

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IT Consultancy Marketing: A marketing and sales team divided cannot stand (episode #155)

IT Consultancy Marketing: A marketing and sales team divided cannot stand (episode #155) MarketingSherpa

23 views - 5 months ago

Public Relations and Marketing: Don’t underestimate the soft sell (podcast episode #154)

Public Relations and Marketing: Don’t underestimate the soft sell (podcast episode #154) MarketingSherpa

38 views - 6 months ago

Analytics: Even the most rigorous analysis fails without the right story (episode #153)

Analytics: Even the most rigorous analysis fails without the right story (episode #153) MarketingSherpa

10 views - 6 months ago

Online Marketing for SMBs and Digital Agencies: Serving everyone serves no one (episode #152)

Online Marketing for SMBs and Digital Agencies: Serving everyone serves no one (episode #152) MarketingSherpa

12 views - 7 months ago

Cross-cultural Marketing & Management: Walk the market (podcast episode #151)

Cross-cultural Marketing & Management: Walk the market (podcast episode #151) MarketingSherpa

29 views - 7 months ago

Real Estate Operations and Marketing: Your brand is only as strong as your frontline experience (... MarketingSherpa

18 views - 8 months ago

Webinar Recap: Getting unstuck through specific social media messaging

Webinar Recap: Getting unstuck through specific social media messaging MarketingSherpa

32 views - 8 months ago

Customer-First Marketing: To truly be customer-obsessed, respect the customer’s time (episode #149)

Customer-First Marketing: To truly be customer-obsessed, respect the customer’s time (episode #149) MarketingSherpa

19 views - 8 months ago

B2B SaaS Marketing: No progress after Series A without product marketing (episode #148)

B2B SaaS Marketing: No progress after Series A without product marketing (episode #148) MarketingSherpa

19 views - 8 months ago

Open-Source Start-up Marketing Strategy: Sometimes you need to poke the snake (episode #147)

Open-Source Start-up Marketing Strategy: Sometimes you need to poke the snake (episode #147) MarketingSherpa

12 views - 9 months ago

How to Build Reddit and Discord Communities That Drive Sales: Music industry secrets that work fo...

How to Build Reddit and Discord Communities That Drive Sales: Music industry secrets that work fo... MarketingSherpa

46 views - 9 months ago

Customer Experience: Great experiences are invisible, but they require relentless alignment (epis...

Customer Experience: Great experiences are invisible, but they require relentless alignment (epis... MarketingSherpa

9 views - 9 months ago

Get More Customers: How understanding the 4 stages of a conversion can help you

Get More Customers: How understanding the 4 stages of a conversion can help you MarketingSherpa

99 views - 9 months ago

Telecommunications Marketing: Marketing is the chief customer advocate (podcast episode #144)

Telecommunications Marketing: Marketing is the chief customer advocate (podcast episode #144) MarketingSherpa

11 views - 9 months ago

Trade Association Branding: Formalize the brand and consistency will come (podcast episode #143) MarketingSherpa

16 views - 10 months ago

Brand Builder: Be human first – people drive brands (podcast episode #142) MarketingSherpa

18 views - 10 months ago

Marketing for Business Services: When the world changed, so did we (episode #141)

Marketing for Business Services: When the world changed, so did we (episode #141) MarketingSherpa

34 views - 10 months ago

How to Get Unstuck in Marketing: Real strategies & case study insights

How to Get Unstuck in Marketing: Real strategies & case study insights MarketingSherpa

85 views - 10 months ago

Marketing & Communications: It’s important to ‘take a beat’ (podcast episode #140)

Marketing & Communications: It’s important to ‘take a beat’ (podcast episode #140) MarketingSherpa

19 views - 10 months ago

Influencer Marketing: Focus on one thing (episode #139)

Influencer Marketing: Focus on one thing (episode #139) MarketingSherpa

14 views - 11 months ago

Creative Marketing Leadership: Strike a balance between management and production (podcast episod...

Creative Marketing Leadership: Strike a balance between management and production (podcast episod... MarketingSherpa

12 views - 11 months ago

Authentic Brand Transformation: To build a brand that lasts, consider rebranding a team sport (ep... MarketingSherpa

28 views - 11 months ago

Mastering Hypothesis-driven Conversion Rate Optimization with the Scientific Messaging Hypothesis

Mastering Hypothesis-driven Conversion Rate Optimization with the Scientific Messaging Hypothesis MarketingSherpa

73 views - 11 months ago

Cybersecurity Marketing: You don’t need to scare people to sell them security (episode #136)

Cybersecurity Marketing: You don’t need to scare people to sell them security (episode #136) MarketingSherpa

32 views - 11 months ago

DTC Ecommerce Digital Marketing: Sell outcomes, not products (episode #135)

DTC Ecommerce Digital Marketing: Sell outcomes, not products (episode #135) MarketingSherpa

60 views - 1 year ago

Business Breakthrough: Master the Micro-Yes Framework to get unstuck

Business Breakthrough: Master the Micro-Yes Framework to get unstuck MarketingSherpa

98 views - 1 year ago

Security Marketing: Customers will tell you how to market to them if you ask them (episode #134)

Security Marketing: Customers will tell you how to market to them if you ask them (episode #134) MarketingSherpa

57 views - 1 year ago

Analytics: Driving business value matters more than perfect models (episode #133)

Analytics: Driving business value matters more than perfect models (episode #133) MarketingSherpa

12 views - 1 year ago

DTC Ecommerce: Your worst friend is still better than your best marketing (episode #132)

DTC Ecommerce: Your worst friend is still better than your best marketing (episode #132) MarketingSherpa

6 views - 1 year ago

Premium Consumer Goods & Luxury Retail: Happy makes money (episode #131)

Premium Consumer Goods & Luxury Retail: Happy makes money (episode #131) MarketingSherpa

21 views - 1 year ago

Marketing Campaigns: Lose the brand ego and lean into humility (episode #130) MarketingSherpa

13 views - 1 year ago

Creative Social Media Marketing: When to break the rules (episode #129)

Creative Social Media Marketing: When to break the rules (episode #129) MarketingSherpa

34 views - 1 year ago

Business Strategy: How to win in a crowded market by serving your customer’s customer (episode #128)

Business Strategy: How to win in a crowded market by serving your customer’s customer (episode #128) MarketingSherpa

26 views - 1 year ago

Marketing Strategy for Media: Listen first, sell second (podcast episode #127)

Marketing Strategy for Media: Listen first, sell second (podcast episode #127) MarketingSherpa

43 views - 1 year ago

Integrated Marketing: Brands are built by how you show up every day (podcast episode #126)

Integrated Marketing: Brands are built by how you show up every day (podcast episode #126) MarketingSherpa

53 views - 1 year ago

Marketing at 200 MPH: Sports sponsorship lessons from F1 & finance (episode #125)

Marketing at 200 MPH: Sports sponsorship lessons from F1 & finance (episode #125) MarketingSherpa

18 views - 1 year ago

Outsmart Your Competition: Bigger, better-funded rivals will never see it coming (replay)

Outsmart Your Competition: Bigger, better-funded rivals will never see it coming (replay) MarketingSherpa

63 views - 1 year ago

Hands-on Leadership: Stay a ‘Player-Coach’ as long as you can (episode #124)

Hands-on Leadership: Stay a ‘Player-Coach’ as long as you can (episode #124) MarketingSherpa

55 views - 1 year ago

Social Media Marketing: Educate your executives (episode #123)

Social Media Marketing: Educate your executives (episode #123) MarketingSherpa

8 views - 1 year ago

Get Unstuck: Live group coaching on your advertising and marketing messages (replay)

Get Unstuck: Live group coaching on your advertising and marketing messages (replay) MarketingSherpa

100 views - 1 year ago

TikTok Marketing: Why your accountant matters…a $300,000 wake-up call (episode #122)

TikTok Marketing: Why your accountant matters…a $300,000 wake-up call (episode #122) MarketingSherpa

23 views - 1 year ago

Decision Catalysts: The 6 sales and marketing factors that drive customers to say ‘yes’ or ‘no’

Decision Catalysts: The 6 sales and marketing factors that drive customers to say ‘yes’ or ‘no’ MarketingSherpa

115 views - 1 year ago

Entertainment Industry Marketing: Never forget the independence of your imagination (episode #121)

Entertainment Industry Marketing: Never forget the independence of your imagination (episode #121) MarketingSherpa

28 views - 1 year ago

B2B Revenue Marketing: Be an uncertainty killer (podcast episode #120)

B2B Revenue Marketing: Be an uncertainty killer (podcast episode #120) MarketingSherpa

16 views - 1 year ago

Building Brands: People and culture matter a lot, mentorship matters even more, product matters t...

Building Brands: People and culture matter a lot, mentorship matters even more, product matters t... MarketingSherpa

11 views - 1 year ago

Go-To-Market Strategy: The voice of your customers should lead your marketing strategy (episode #...

Go-To-Market Strategy: The voice of your customers should lead your marketing strategy (episode #... MarketingSherpa

24 views - 1 year ago

Strategic Advertising and Marketing: It’s not what you make, it’s what you make possible (episode...

Strategic Advertising and Marketing: It’s not what you make, it’s what you make possible (episode... MarketingSherpa

17 views - 1 year ago

Sales and Marketing Persuasion: Be Batman, because nobody is really Superman (episode #116)

Sales and Marketing Persuasion: Be Batman, because nobody is really Superman (episode #116) MarketingSherpa

34 views - 1 year ago

B2B Marketing Leadership: The higher you get in the organization, the more details you need to kn...

B2B Marketing Leadership: The higher you get in the organization, the more details you need to kn... MarketingSherpa

19 views - 1 year ago

Wellness Marketing: Educating consumers is crucial for building trust and driving change (podcast...

Wellness Marketing: Educating consumers is crucial for building trust and driving change (podcast... MarketingSherpa

21 views - 1 year ago

Global Technology Leadership: Adapt your marketing to reflect cultural nuances (podcast episode #...

Global Technology Leadership: Adapt your marketing to reflect cultural nuances (podcast episode #... MarketingSherpa

52 views - 1 year ago

Marketing Adaptability: The art of letting go of creative ideas so you can champion future concep...

Marketing Adaptability: The art of letting go of creative ideas so you can champion future concep... MarketingSherpa

29 views - 1 year ago

Substance Over Style: Good work has to speak for itself (podcast episode #111)

Substance Over Style: Good work has to speak for itself (podcast episode #111) MarketingSherpa

20 views - 1 year ago

Client Empowerment: Be the woman behind the woman (podcast episode #110)

Client Empowerment: Be the woman behind the woman (podcast episode #110) MarketingSherpa

30 views - 1 year ago

B2B Digital Marketing & Demand Generation: My boss has asked me to produce $1 billion in revenue....

B2B Digital Marketing & Demand Generation: My boss has asked me to produce $1 billion in revenue.... MarketingSherpa

21 views - 1 year ago

Breaking Taboos and Learning from Customers: The unconventional marketing journey of the Director...

Breaking Taboos and Learning from Customers: The unconventional marketing journey of the Director... MarketingSherpa

22 views - 1 year ago

CPG Campaigns: Marketing is often about showcasing human truths (podcast episode #107)

CPG Campaigns: Marketing is often about showcasing human truths (podcast episode #107) MarketingSherpa

23 views - 1 year ago

Decision Catalysts: The 6 sales and marketing factors that drive customers to say ‘yes’ or ‘no’

Decision Catalysts: The 6 sales and marketing factors that drive customers to say ‘yes’ or ‘no’ MarketingSherpa

190 views - 1 year ago

Authentic Brand Storytelling: Embed creative within your business model (episode #105) MarketingSherpa

18 views - 1 year ago

Authentic Brand Storytelling: Embed creative within your business model (episode #105) MarketingSherpa

26 views - 1 year ago