Gaining his first experience performing for family and friends, playing in bands and being in an acoustic duo, Ruben’s talent and love for music arose at young age. He became more voiced and seen after participating in a school-band series that was broadcasted on national television.
In 2015 Ruben got scouted on Instagram to become a fashion model. Soon after that he opened ánd closed the Dior Homme SS16 show as a world-wide exclusive. From that moment his career in fashion kicked off, and he start working for world’s biggest brands such as Gucci, Fendi, Calvin Klein, Burberry.
Exploring the world, traveling and getting up close and personal with different people and cultures are great sources of inspiration for Ruben. In the end this resulted in Ruben taking half a year off in 2018 to commit his focus to his music. He has been writing, producing and ultimately developing himself as an artist. This all resulted in Ruben first single: ‘Bed Sheets’.
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