French born filmmaker Reynald Gresset has directed numerous successful campaigns for brands such as Samsung, National Geographic, Quaker, Activision, CocaCola, Peugeot, Infiniti, Renault, Honda, Lexus, Chase, Google, Heineken, Mitsubishi, T-Mobile and Orange... Each of these projects showcases his talent in moving fluidly between genres and narrative styles. His Sci-Fi channel spot won a coveted Cannes Lion for Euro RSCG.
His approach to filmmaking is defined by his desire to understand the personal dimensions of a story, capturing with his camera the powerful fragments of human experience. His naturalistic approach and photographic sensibility in the use of light infuse his aesthetic, creating a lucid and yet poetic look that translates on screen into visually sophisticated, cinematic, and truly vibrant imagery.