Zaryn Sidhu

@UCJdNo3x8JM-yn35m84PwvMw - 39.2K subscribers

Bringing you 15+ years of digital advertising knowledge across paid media, content, and creative.

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3 Meta ads updates to watch out for in 2026

3 Meta ads updates to watch out for in 2026 Zaryn Sidhu

181 views - 4 months ago

This Meta Ads Update Changes Competitive Research

This Meta Ads Update Changes Competitive Research Zaryn Sidhu

298 views - 6 months ago

Why I Quit Making Marketing Videos (RIP 2018-2024)

Why I Quit Making Marketing Videos (RIP 2018-2024) Zaryn Sidhu

289 views - 6 months ago

Facebook Ads 2025 Tutorial – Build a Sales Campaign for Online Store (Strategy, Structure, Setup)

Facebook Ads 2025 Tutorial – Build a Sales Campaign for Online Store (Strategy, Structure, Setup) Zaryn Sidhu

6K views - 1 year ago

Facebook announces ‘Andromeda’ (MAJOR UPDATE) to Ads Recommendation System

Facebook announces ‘Andromeda’ (MAJOR UPDATE) to Ads Recommendation System Zaryn Sidhu

1.3K views - 1 year ago

Why MOST Facebook Ads Fail

Why MOST Facebook Ads Fail Zaryn Sidhu

485 views - 1 year ago

TikTok Integrates with Lemon8 App, Meta Ads Personalization to Decrease in the EU

TikTok Integrates with Lemon8 App, Meta Ads Personalization to Decrease in the EU Zaryn Sidhu

2.6K views - 1 year ago

MMM vs. MTA in Marketing (Explained)

MMM vs. MTA in Marketing (Explained) Zaryn Sidhu

3.8K views - 1 year ago

Facebook Ads Attribution Window - Optimal Setting (7 Day Click vs. 1 Day Click)

Facebook Ads Attribution Window - Optimal Setting (7 Day Click vs. 1 Day Click) Zaryn Sidhu

4.6K views - 1 year ago

Measurement vs. Attribution in Digital Marketing (EXPLAINED)

Measurement vs. Attribution in Digital Marketing (EXPLAINED) Zaryn Sidhu

1.8K views - 1 year ago

Facebook Ads (NEW) Flexible Ad-format - Should you use it?

Facebook Ads (NEW) Flexible Ad-format - Should you use it? Zaryn Sidhu

4.6K views - 1 year ago

Facebook Lookalike Audiences (Do they STILL WORK?)

Facebook Lookalike Audiences (Do they STILL WORK?) Zaryn Sidhu

5.9K views - 1 year ago

Snapchat Ads (Are you actually MISSING OUT?)

Snapchat Ads (Are you actually MISSING OUT?) Zaryn Sidhu

3.2K views - 1 year ago

Facebook Ads Learning Phase in 2025 - Does it EVEN matter?

Facebook Ads Learning Phase in 2025 - Does it EVEN matter? Zaryn Sidhu

6K views - 1 year ago

The Truth About Broad Targeting on Facebook

The Truth About Broad Targeting on Facebook Zaryn Sidhu

1K views - 1 year ago

Facebook Ads Incremental Conversions (What ACTUALLY Works)

Facebook Ads Incremental Conversions (What ACTUALLY Works) Zaryn Sidhu

2.2K views - 1 year ago

Growth Marketing vs. Performance Marketing (Which is BETTER?)

Growth Marketing vs. Performance Marketing (Which is BETTER?) Zaryn Sidhu

44K views - 1 year ago

META ASC 2024 - Evolving your Advantage Shopping Campaign Strategy

META ASC 2024 - Evolving your Advantage Shopping Campaign Strategy Zaryn Sidhu

2.1K views - 2 years ago

LinkedIn Ads for SaaS 2023 - 3 High-Performing Lead Gen Tactics

LinkedIn Ads for SaaS 2023 - 3 High-Performing Lead Gen Tactics Zaryn Sidhu

3.1K views - 3 years ago

Facebook Dynamic Creative (Should You Use It?) - FLEXIBLE AD

Facebook Dynamic Creative (Should You Use It?) - FLEXIBLE AD Zaryn Sidhu

14K views - 3 years ago

Does the Facebook ads 'Learning Phase' MATTER in 2023?

Does the Facebook ads 'Learning Phase' MATTER in 2023? Zaryn Sidhu

15K views - 3 years ago

Building a FLAWLESS Facebook Ads Lead Generation Campaign in 2023

Building a FLAWLESS Facebook Ads Lead Generation Campaign in 2023 Zaryn Sidhu

8.1K views - 3 years ago

Facebook Advantage+ Shopping Campaign (ARE YOU MISSING OUT?)

Facebook Advantage+ Shopping Campaign (ARE YOU MISSING OUT?) Zaryn Sidhu

24K views - 3 years ago

Facebook Ads ADVANCED Lead Generation (HIDDEN Pixel Strategy)

Facebook Ads ADVANCED Lead Generation (HIDDEN Pixel Strategy) Zaryn Sidhu

1.2K views - 3 years ago

LinkedIn Ads Tutorial 2023 for B2B Lead Gen

LinkedIn Ads Tutorial 2023 for B2B Lead Gen Zaryn Sidhu

3.9K views - 3 years ago

The CHEAPEST Facebook Ads strategy for leads

The CHEAPEST Facebook Ads strategy for leads Zaryn Sidhu

9.2K views - 3 years ago

Has Digital Advertising Peaked?

Has Digital Advertising Peaked? Zaryn Sidhu

1.8K views - 3 years ago

Facebook Ads Conversion Campaign 2023 (PRO SETUP) for E-Comm Sales

Facebook Ads Conversion Campaign 2023 (PRO SETUP) for E-Comm Sales Zaryn Sidhu

51K views - 3 years ago

Facebook Ads Lead Generation 2023 (PRO Setup Tutorial) Certified Advertiser

Facebook Ads Lead Generation 2023 (PRO Setup Tutorial) Certified Advertiser Zaryn Sidhu

31K views - 3 years ago

Facebook Automated Ads (HERE IS THE TRUTH)

Facebook Automated Ads (HERE IS THE TRUTH) Zaryn Sidhu

17K views - 3 years ago

How to generate leads for a SaaS product (in 2023)

How to generate leads for a SaaS product (in 2023) Zaryn Sidhu

2.5K views - 3 years ago

What is an SQL in Digital Marketing (Explained)

What is an SQL in Digital Marketing (Explained) Zaryn Sidhu

2K views - 3 years ago

What is an MQL in Digital Marketing (Explained)

What is an MQL in Digital Marketing (Explained) Zaryn Sidhu

1.7K views - 3 years ago

TikTok Ads for E-commerce (Step-by-Step) in 2022

TikTok Ads for E-commerce (Step-by-Step) in 2022 Zaryn Sidhu

3.1K views - 4 years ago

Facebook Ads Pixel (explained) for E-comm Sales in 2022

Facebook Ads Pixel (explained) for E-comm Sales in 2022 Zaryn Sidhu

952 views - 4 years ago

LinkedIn Ads 2022 - for B2B Lead Generation

LinkedIn Ads 2022 - for B2B Lead Generation Zaryn Sidhu

13K views - 4 years ago

Top 3 reasons NOT to become a Digital Marketer

Top 3 reasons NOT to become a Digital Marketer Zaryn Sidhu

3.7K views - 4 years ago

Facebook Ads - Lookalikes vs. Detailed Targeting (what's working today)

Facebook Ads - Lookalikes vs. Detailed Targeting (what's working today) Zaryn Sidhu

1.9K views - 4 years ago

Facebook Ads Lookalikes - How to Scale Profitably in 2022 (SPM Framework)

Facebook Ads Lookalikes - How to Scale Profitably in 2022 (SPM Framework) Zaryn Sidhu

1.5K views - 4 years ago

Facebook Ads 1st Party Data (explained & how to use) in 2022

Facebook Ads 1st Party Data (explained & how to use) in 2022 Zaryn Sidhu

2.6K views - 4 years ago

Facebook Ads Quality Score Ranking - How it affects your ads (in 2022)

Facebook Ads Quality Score Ranking - How it affects your ads (in 2022) Zaryn Sidhu

5.2K views - 4 years ago

Facebook Ads Retargeting Campaigns 2022 (Best Practices Setup for E-comm and Lead Gen)

Facebook Ads Retargeting Campaigns 2022 (Best Practices Setup for E-comm and Lead Gen) Zaryn Sidhu

7.2K views - 4 years ago

Facebook Ads Frequency – The OPTIMAL Number of AD exposures for Campaigns

Facebook Ads Frequency – The OPTIMAL Number of AD exposures for Campaigns Zaryn Sidhu

10K views - 4 years ago

The Facebook Ads Learning Phase in 2022 (Explained) + How-to EXIT!

The Facebook Ads Learning Phase in 2022 (Explained) + How-to EXIT! Zaryn Sidhu

10K views - 4 years ago

The MOST Underutilized Facebook Ads Optimization Hack

The MOST Underutilized Facebook Ads Optimization Hack Zaryn Sidhu

3.7K views - 4 years ago

Facebook Ads Conversion Campaigns 2022 (PRO Setup) for E-comm Sales

Facebook Ads Conversion Campaigns 2022 (PRO Setup) for E-comm Sales Zaryn Sidhu

83K views - 4 years ago

Facebook Ads Best Practices - 2022 Campaign Structure (Pro Setup)

Facebook Ads Best Practices - 2022 Campaign Structure (Pro Setup) Zaryn Sidhu

10K views - 4 years ago

The True Impact of IOS 14 on Facebook Ads (7-month Performance Review)

The True Impact of IOS 14 on Facebook Ads (7-month Performance Review) Zaryn Sidhu

2.1K views - 4 years ago

Facebook Ads Costs - Why prices increased in 2020-2021 (FULL Explanation)

Facebook Ads Costs - Why prices increased in 2020-2021 (FULL Explanation) Zaryn Sidhu

1.5K views - 4 years ago

How the PROs train the Facebook Pixel to Convert (Working in 2023)

How the PROs train the Facebook Pixel to Convert (Working in 2023) Zaryn Sidhu

8.1K views - 5 years ago

The 3 Key LinkedIn Ads Targeting Approaches (Explained)

The 3 Key LinkedIn Ads Targeting Approaches (Explained) Zaryn Sidhu

1.4K views - 5 years ago

Why IOS 14.5 Won't Destroy Facebook Ads (What we know)

Why IOS 14.5 Won't Destroy Facebook Ads (What we know) Zaryn Sidhu

1.3K views - 5 years ago

The #1 Reason Your LinkedIn Ads Aren't Converting (for B2B Lead Gen)

The #1 Reason Your LinkedIn Ads Aren't Converting (for B2B Lead Gen) Zaryn Sidhu

1.5K views - 5 years ago

Social Media Strategy: A Winning Template

Social Media Strategy: A Winning Template Zaryn Sidhu

3.5K views - 5 years ago

Facebook Ads Example: Creative Analysis Breakdown (in 2021)

Facebook Ads Example: Creative Analysis Breakdown (in 2021) Zaryn Sidhu

1.3K views - 5 years ago

Facebook Video Ad Examples: Reacting to Ads on my Newsfeed

Facebook Video Ad Examples: Reacting to Ads on my Newsfeed Zaryn Sidhu

1.5K views - 5 years ago

Facebook Ad Objectives in 2021 (explained)

Facebook Ad Objectives in 2021 (explained) Zaryn Sidhu

2.1K views - 5 years ago

Facebook Ads - Attribution Window Update (28-Day vs 7-Day)

Facebook Ads - Attribution Window Update (28-Day vs 7-Day) Zaryn Sidhu

10K views - 5 years ago

Facebook Ads IOS 14 Update (Explained)

Facebook Ads IOS 14 Update (Explained) Zaryn Sidhu

23K views - 5 years ago

Facebook Ads Placement Optimization (Explained in 2021)

Facebook Ads Placement Optimization (Explained in 2021) Zaryn Sidhu

6.8K views - 5 years ago