Jerry Shaffer, Hennessy’s internationally acclaimed official hype-businessman, started music professionally in 2020 following the advent of the Covid-19 pandemic that forced most of the world into a lockdown. While holed up in another country several miles from home and with ample time on his hands, Jerry Shaffer got encouraged by friends to venture into making music. This birthed the release of his debut single 'Say So' featuring Mo Eazy and Slimmz, And Shedibalabala featuring Hype-man bobbybanks. Before music I’m a hype-businessman (hype-man + businessman, get it?) I’m also an artist manager for @BadboyTimz and a label executive for Foston Musik.