If you haven't noticed lately, almost every website you see nowdays has video. Video is a great way to get your message across to your customers. It's also a great way to drive traffic to your site. Google owns YouTube so it's a no-brainer when you think about how your videos help you get ranked in search. Right now YouTube is the 2nd largest search engine next to google so anyone searching for your products and services should be able to find them on YouTube. To do it right takes some special expertise that I provide.