Anti-Marketing with Sajin Nair

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Anti-Marketing™ with Sajin Nair Funnels are dead — this is the $100M GTM CEOs actually use. I expose the lies modern marketing was built on — MQLs, attribution, vanity content — and replace them with the Anti-Funnel Operating System™, a signal-driven GTM framework trusted by top SaaS and tech leaders. Expect contrarian insights, real GTM systems, and truth-driven storytelling for marketers who refuse mediocrity. Anti-Marketing OS™ are proprietary frameworks created by Sajin Nair. © 2025 Sajin Nair · All rights reserved

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B2B deals die in politics. Here’s the power map most gtm teams ignore.

B2B deals die in politics. Here’s the power map most gtm teams ignore. Anti-Marketing with Sajin Nair

5.5K views - 1 week ago

99% of marketers guess their target accounts. The top 1% don’t.

99% of marketers guess their target accounts. The top 1% don’t. Anti-Marketing with Sajin Nair

33.9K views - 3 weeks ago

CMOs are clueless about targeting. And CEOs are paying the price

CMOs are clueless about targeting. And CEOs are paying the price Anti-Marketing with Sajin Nair

15.2K views - 1 month ago

Lessons from a vc backed scale up that will change how you market. With Steve Garrison,Stellar Cyber

Lessons from a vc backed scale up that will change how you market. With Steve Garrison,Stellar Cyber Anti-Marketing with Sajin Nair

15.1K views - 1 month ago

You are targeting accounts that will never buy. Here is how to fix it.

You are targeting accounts that will never buy. Here is how to fix it. Anti-Marketing with Sajin Nair

12K views - 2 months ago

Your ICP is costing you millions

Your ICP is costing you millions Anti-Marketing with Sajin Nair

13.7K views - 3 months ago

The death of buyer personas — Why your ideal customer is a lie (Anti-Persona OS ™ Ep 1)

The death of buyer personas — Why your ideal customer is a lie (Anti-Persona OS ™ Ep 1) Anti-Marketing with Sajin Nair

13.5K views - 3 months ago

Anti-Funnel Ep. 12 | The anti-funnel playbook — Build the GTM system sales actually trusts

Anti-Funnel Ep. 12 | The anti-funnel playbook — Build the GTM system sales actually trusts Anti-Marketing with Sajin Nair

7K views - 3 months ago

Anti-Funnel Ep. 11 | Funnels are dead. This Is the $100M GTM CEOs actually use.

Anti-Funnel Ep. 11 | Funnels are dead. This Is the $100M GTM CEOs actually use. Anti-Marketing with Sajin Nair

5.7K views - 4 months ago

Anti-Funnel Ep. 10 | Burned millions on content that didn’t convert. Here’s what I learned.

Anti-Funnel Ep. 10 | Burned millions on content that didn’t convert. Here’s what I learned. Anti-Marketing with Sajin Nair

7.2K views - 5 months ago

Anti-Funnel Ep. 9 | Most pipeline is fake. Are sales & marketing lying about yours?

Anti-Funnel Ep. 9 | Most pipeline is fake. Are sales & marketing lying about yours? Anti-Marketing with Sajin Nair

11.4K views - 5 months ago

Anti-Funnel Ep. 8 | 90% of gtm plans fail. Stop faking pipeline. Start driving revenue.

Anti-Funnel Ep. 8 | 90% of gtm plans fail. Stop faking pipeline. Start driving revenue. Anti-Marketing with Sajin Nair

5.5K views - 6 months ago

Anti-Funnel Ep. 7 | Only 5% CMOs tell the truth. Are you one of them?

Anti-Funnel Ep. 7 | Only 5% CMOs tell the truth. Are you one of them? Anti-Marketing with Sajin Nair

12.4K views - 6 months ago

Anti-Funnel Ep. 6 | 95% of CMOs are failing. The top 5% do differently. 5% will finish this course.

Anti-Funnel Ep. 6 | 95% of CMOs are failing. The top 5% do differently. 5% will finish this course. Anti-Marketing with Sajin Nair

12.6K views - 7 months ago

Anti-Funnel Ep. 5 | I blew 1 million on leads. Zero customers. And what I should’ve done instead.

Anti-Funnel Ep. 5 | I blew 1 million on leads. Zero customers. And what I should’ve done instead. Anti-Marketing with Sajin Nair

6.8K views - 7 months ago

Anti-Funnel Ep. 4 | Buyer Journey Is Getting Replaced — Here’s What Actually Moves Pipeline

Anti-Funnel Ep. 4 | Buyer Journey Is Getting Replaced — Here’s What Actually Moves Pipeline Anti-Marketing with Sajin Nair

4K views - 7 months ago

Anti-Funnel Ep. 3 | Marketing leads are a joke? Fix your GTM before Sales gives up

Anti-Funnel Ep. 3 | Marketing leads are a joke? Fix your GTM before Sales gives up Anti-Marketing with Sajin Nair

4.8K views - 7 months ago

Anti-Funnel Ep. 2 | Lead Gen is a false signal — here’s why sales ignores your leads

Anti-Funnel Ep. 2 | Lead Gen is a false signal — here’s why sales ignores your leads Anti-Marketing with Sajin Nair

6K views - 8 months ago

Anti-Funnel Ep. 1 | Funnels Never Worked — And Here’s the Proof (100K Marketers Just Found Out Why)

Anti-Funnel Ep. 1 | Funnels Never Worked — And Here’s the Proof (100K Marketers Just Found Out Why) Anti-Marketing with Sajin Nair

17.8K views - 8 months ago

[Anti-Funnel Toolkit Demo] Funnels Are Failing — Here’s the System GTM Teams Are Switching To

[Anti-Funnel Toolkit Demo] Funnels Are Failing — Here’s the System GTM Teams Are Switching To Anti-Marketing with Sajin Nair

138 views - 8 months ago

Why MQLs Don't Work, What to do instead: The Anti-MQL Strategies (Anti-funnel Series Ep. 6)

Why MQLs Don't Work, What to do instead: The Anti-MQL Strategies (Anti-funnel Series Ep. 6) Anti-Marketing with Sajin Nair

833 views - 8 months ago

Lead scoring is broken. Fix it in 8 Minutes (Anti funnel Series Ep. 5)

Lead scoring is broken. Fix it in 8 Minutes (Anti funnel Series Ep. 5) Anti-Marketing with Sajin Nair

1.8K views - 8 months ago

How to Avoid Costly GTM Strategy Mistakes (Anti-Funnel Series Ep. 4)

How to Avoid Costly GTM Strategy Mistakes (Anti-Funnel Series Ep. 4) Anti-Marketing with Sajin Nair

1.4K views - 8 months ago

90% of SaaS & Tech Are Failing — What Winners Don’t Want You to Know (Anti Funnel Series Ep. 3)

90% of SaaS & Tech Are Failing — What Winners Don’t Want You to Know (Anti Funnel Series Ep. 3) Anti-Marketing with Sajin Nair

5.1K views - 8 months ago

How Top SaaS Marketers Build Revenue Engines (Anti-Funnel Series Ep.2)

How Top SaaS Marketers Build Revenue Engines (Anti-Funnel Series Ep.2) Anti-Marketing with Sajin Nair

5.3K views - 8 months ago

Why Your Funnel Marketing Isn't Working (and How to Fix It) - Anti-Funnel Series Ep.1

Why Your Funnel Marketing Isn't Working (and How to Fix It) - Anti-Funnel Series Ep.1 Anti-Marketing with Sajin Nair

10.3K views - 8 months ago

B2B Sales Strategies That ACTUALLY WORK (Playlist link in description and comments)

B2B Sales Strategies That ACTUALLY WORK (Playlist link in description and comments) Anti-Marketing with Sajin Nair

20K views - 9 months ago

Why your lead gen looks great - but nothing ever closes. Fix it in under 9 mins.

Why your lead gen looks great - but nothing ever closes. Fix it in under 9 mins. Anti-Marketing with Sajin Nair

7K views - 9 months ago

Forget the Funnel: Unconventional Methods for Thriving in B2B SaaS

Forget the Funnel: Unconventional Methods for Thriving in B2B SaaS Anti-Marketing with Sajin Nair

23.1K views - 9 months ago

The 3 Forces That Kill 90% of Sales Funnels (Part 2)

The 3 Forces That Kill 90% of Sales Funnels (Part 2) Anti-Marketing with Sajin Nair

54.8K views - 9 months ago

Why Your Funnel Is Broken (and How to Fix It) - Part 1 of 3

Why Your Funnel Is Broken (and How to Fix It) - Part 1 of 3 Anti-Marketing with Sajin Nair

62.6K views - 9 months ago

Why Sales Ignoring SQLs is a GOOD THING!

Why Sales Ignoring SQLs is a GOOD THING! Anti-Marketing with Sajin Nair

80K views - 10 months ago

Why Sales Funnels Are DEAD (and What’s Replacing Them)

Why Sales Funnels Are DEAD (and What’s Replacing Them) Anti-Marketing with Sajin Nair

4.6K views - 10 months ago

Why Your Sales Pipeline is Leaking (and How to Fix It)

Why Your Sales Pipeline is Leaking (and How to Fix It) Anti-Marketing with Sajin Nair

58.6K views - 11 months ago

B2B Marketing is Broken. Here's How to FIX It.

B2B Marketing is Broken. Here's How to FIX It. Anti-Marketing with Sajin Nair

2.5K views - 11 months ago

Buyer persona is a lie – Here's the truth no one talks about

Buyer persona is a lie – Here's the truth no one talks about Anti-Marketing with Sajin Nair

3.7K views - 11 months ago

Why Copying Competitors is a Terrible Idea for B2B Marketing

Why Copying Competitors is a Terrible Idea for B2B Marketing Anti-Marketing with Sajin Nair

6.5K views - 11 months ago

We’re Fixing the Worst Marketing Plans Ever Made

We’re Fixing the Worst Marketing Plans Ever Made Anti-Marketing with Sajin Nair

7.6K views - 1 year ago

How To Make Your Value Proposition 10X More Effective

How To Make Your Value Proposition 10X More Effective Anti-Marketing with Sajin Nair

7K views - 1 year ago

Why Your Marketing Story Is Failing

Why Your Marketing Story Is Failing Anti-Marketing with Sajin Nair

1.3K views - 1 year ago

The Most Embarrassing B2B Marketing Fails

The Most Embarrassing B2B Marketing Fails Anti-Marketing with Sajin Nair

3.6K views - 1 year ago

SaaS Growth Hacking: Strategies To 10x Your Users

SaaS Growth Hacking: Strategies To 10x Your Users Anti-Marketing with Sajin Nair

3.2K views - 1 year ago

The TRUTH about Video Marketing for SaaS Brands

The TRUTH about Video Marketing for SaaS Brands Anti-Marketing with Sajin Nair

3.7K views - 1 year ago

Why This Video Got 3,500 Views While My Other Got 1: Advanced YouTube Strategies for Tech Marketers

Why This Video Got 3,500 Views While My Other Got 1: Advanced YouTube Strategies for Tech Marketers Anti-Marketing with Sajin Nair

4.4K views - 1 year ago

Master UGC Strategies: Practical Tips for Tech & SaaS Marketers

Master UGC Strategies: Practical Tips for Tech & SaaS Marketers Anti-Marketing with Sajin Nair

3.6K views - 1 year ago

Master Storytelling in B2B Tech & SaaS: Beyond Testimonials Using Timeless Archetypes & Framworks

Master Storytelling in B2B Tech & SaaS: Beyond Testimonials Using Timeless Archetypes & Framworks Anti-Marketing with Sajin Nair

1.1K views - 1 year ago

Marketing Plan 101: Learn How to Create a Good Marketing Plan ?

Marketing Plan 101: Learn How to Create a Good Marketing Plan ? Anti-Marketing with Sajin Nair

2.7K views - 1 year ago

Worst Marketing Campaigns Ever Created

Worst Marketing Campaigns Ever Created Anti-Marketing with Sajin Nair

723 views - 2 years ago

Transform Email Marketing with Mobile-First Design

Transform Email Marketing with Mobile-First Design Anti-Marketing with Sajin Nair

480 views - 2 years ago

Forget Traditional Tactics! Leverage Emotional Intelligence to Create Outstanding Campaigns

Forget Traditional Tactics! Leverage Emotional Intelligence to Create Outstanding Campaigns Anti-Marketing with Sajin Nair

2K views - 2 years ago

Why You're Still Using Email Marketing Wrong

Why You're Still Using Email Marketing Wrong Anti-Marketing with Sajin Nair

1.8K views - 2 years ago

Avoid Pricing Mistakes! Don't Miss Out on These Pricing Strategies #techcompanies

Avoid Pricing Mistakes! Don't Miss Out on These Pricing Strategies #techcompanies Anti-Marketing with Sajin Nair

1.6K views - 2 years ago

Tech Influencer Marketing: The Ultimate Guide

Tech Influencer Marketing: The Ultimate Guide Anti-Marketing with Sajin Nair

2.6K views - 2 years ago

Surprising Secrets to Creating Authentic and Engaging User Generated Content #techcompanies

Surprising Secrets to Creating Authentic and Engaging User Generated Content #techcompanies Anti-Marketing with Sajin Nair

224 views - 2 years ago

Social Proof: The Dark Psychology of Why We're All Sheep

Social Proof: The Dark Psychology of Why We're All Sheep Anti-Marketing with Sajin Nair

2K views - 2 years ago

How to Create a Brand Voice That Attracts Customers Anti-Marketing with Sajin Nair

2.9K views - 2 years ago

Social Media Chaos: Fix It Now with AI

Social Media Chaos: Fix It Now with AI Anti-Marketing with Sajin Nair

1.2K views - 2 years ago

Email Marketing is Boring ! Use Storytelling to Make it Engaging and Exciting! #techcompanies

Email Marketing is Boring ! Use Storytelling to Make it Engaging and Exciting! #techcompanies Anti-Marketing with Sajin Nair

2K views - 2 years ago

LinkedIn Is Broken (and How to Fix It)

LinkedIn Is Broken (and How to Fix It) Anti-Marketing with Sajin Nair

255 views - 2 years ago

Boost Your Engagement with Video Marketing

Boost Your Engagement with Video Marketing Anti-Marketing with Sajin Nair

1.8K views - 2 years ago