Sarah Levinger

@UCKwfjt_7PU5N_2fTfHemXXg - 2K subscribers

I help DTC brands generate better ROI with psychology-based creative. 🧠 Talks about: consumer psychology, behavior science, paid ads. Founder @ Tether Insights

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How to Build "Pavlovian Ads" That Train Your Customers to Buy (The Psychology of Brand Conditioning) Sarah Levinger

33 views - 1 day ago

How to Charge More Using Maslow’s Hierarchy

How to Charge More Using Maslow’s Hierarchy Sarah Levinger

140 views - 1 week ago

Why $100k/mo Brands Are Ditching Literal Ads for "Implicit" Creative

Why $100k/mo Brands Are Ditching Literal Ads for "Implicit" Creative Sarah Levinger

196 views - 3 weeks ago

Building Strong 2-Second Hooks: How to Hijack Visual Tension from Organic Content to Use in Your Ads

Building Strong 2-Second Hooks: How to Hijack Visual Tension from Organic Content to Use in Your Ads Sarah Levinger

192 views - 3 weeks ago

Closed Sessions: How to "Grease" Your Checkout: Using the Ability Chain to Reduce Cart Abandonment

Closed Sessions: How to "Grease" Your Checkout: Using the Ability Chain to Reduce Cart Abandonment Sarah Levinger

35 views - 3 weeks ago

Closed Sessions: The "Nano" Offer - How Scaling Down Your Offer Actually Increases Revenue

Closed Sessions: The "Nano" Offer - How Scaling Down Your Offer Actually Increases Revenue Sarah Levinger

137 views - 1 month ago

Closed Sessions: How to Tell a Real Insight From a “Fun Fact”

Closed Sessions: How to Tell a Real Insight From a “Fun Fact” Sarah Levinger

101 views - 2 months ago

Closed Sessions: How to Build a Scroll-Stopping Story in 15 Seconds (or less)

Closed Sessions: How to Build a Scroll-Stopping Story in 15 Seconds (or less) Sarah Levinger

191 views - 2 months ago

You’re Not the Hero: Big Brand Truths Small Brands Hate Hearing (Feat. Will Leach) Sarah Levinger

96 views - 3 months ago

Two Truths and A Lie: Why the Weirdest Ads Work (and Yours Don’t)

Two Truths and A Lie: Why the Weirdest Ads Work (and Yours Don’t) Sarah Levinger

82 views - 3 months ago

When to Use % Off vs. $ Off Discounts

When to Use % Off vs. $ Off Discounts Sarah Levinger

63 views - 4 months ago

From 1,000 Ads to 12: How Smart Brands Are Winning Differently

From 1,000 Ads to 12: How Smart Brands Are Winning Differently Sarah Levinger

116 views - 5 months ago

Crumbl’s Frosting Scandal: 2 FREE Ways To Prevent Customer Dissatisfaction Using Psychology

Crumbl’s Frosting Scandal: 2 FREE Ways To Prevent Customer Dissatisfaction Using Psychology Sarah Levinger

114 views - 5 months ago

7 Good Cookies: The Marketing Lie That’s Costing You Growth

7 Good Cookies: The Marketing Lie That’s Costing You Growth Sarah Levinger

50 views - 5 months ago

Episode 100: The Top 7 Episodes You Need to Send to a Friend

Episode 100: The Top 7 Episodes You Need to Send to a Friend Sarah Levinger

57 views - 5 months ago

Steal Your Customers from Your Competitors (the Easy Way)

Steal Your Customers from Your Competitors (the Easy Way) Sarah Levinger

96 views - 5 months ago

Boost Your Sales by 42%...With ONE Great [Secret]

Boost Your Sales by 42%...With ONE Great [Secret] Sarah Levinger

80 views - 5 months ago

Static Creative Ads, hate it or love it? (Feat. Joanna Wallace)

Static Creative Ads, hate it or love it? (Feat. Joanna Wallace) Sarah Levinger

122 views - 6 months ago

5 Things Marketers Need to Stop Believing (Feat. Joanna Wallace)

5 Things Marketers Need to Stop Believing (Feat. Joanna Wallace) Sarah Levinger

136 views - 6 months ago

We Made Mashed Potatoes (A Miscellaneous Episode)

We Made Mashed Potatoes (A Miscellaneous Episode) Sarah Levinger

53 views - 6 months ago

“Nash Equilibrium" Is Why Your Competitors Are Winning

“Nash Equilibrium" Is Why Your Competitors Are Winning Sarah Levinger

75 views - 6 months ago

What’s NOT Working Tells You More About What Will (Here’s Why…)

What’s NOT Working Tells You More About What Will (Here’s Why…) Sarah Levinger

87 views - 6 months ago

Want to Boost CVR by 5X? Don’t test hooks… JUST DO THIS!

Want to Boost CVR by 5X? Don’t test hooks… JUST DO THIS! Sarah Levinger

171 views - 7 months ago

Operators Weigh In: Should We Be Using AI in Ecommerce?

Operators Weigh In: Should We Be Using AI in Ecommerce? Sarah Levinger

108 views - 7 months ago

The Psychology of Bundling

The Psychology of Bundling Sarah Levinger

83 views - 7 months ago

Tell People to Take Stuff Out of Their Cart…We’re Serious.

Tell People to Take Stuff Out of Their Cart…We’re Serious. Sarah Levinger

75 views - 7 months ago

State of the Industry…Is DTC Dead??

State of the Industry…Is DTC Dead?? Sarah Levinger

73 views - 7 months ago

AMA: Creative Strategy Edition (Feat. Paige Phillips)

AMA: Creative Strategy Edition (Feat. Paige Phillips) Sarah Levinger

89 views - 7 months ago

$7 Smoothies vs. $7 Deodorant: Pricing Psychology

$7 Smoothies vs. $7 Deodorant: Pricing Psychology Sarah Levinger

76 views - 7 months ago

Get People to Pay More For Your Products… Using Psychology

Get People to Pay More For Your Products… Using Psychology Sarah Levinger

200 views - 8 months ago

The 3 Messaging Tweaks Behind $1M in Sales

The 3 Messaging Tweaks Behind $1M in Sales Sarah Levinger

130 views - 8 months ago

What Really Matters When Building a Creative Team (Feat. Joanna Wallace)

What Really Matters When Building a Creative Team (Feat. Joanna Wallace) Sarah Levinger

65 views - 8 months ago

Sarah Makes Nate Cry (And Yet Another Super Secret Prompt)

Sarah Makes Nate Cry (And Yet Another Super Secret Prompt) Sarah Levinger

189 views - 8 months ago

Amazon’s 25% Upsell Secret (That You Can Totally Steal)

Amazon’s 25% Upsell Secret (That You Can Totally Steal) Sarah Levinger

68 views - 8 months ago

Riffing…On Things We Hate About Twitter

Riffing…On Things We Hate About Twitter Sarah Levinger

39 views - 8 months ago

The Tweet Test: What Really Drives Content Engagement

The Tweet Test: What Really Drives Content Engagement Sarah Levinger

72 views - 9 months ago

Persuade Without Getting Sued: The Psychology of Compliance in DTC

Persuade Without Getting Sued: The Psychology of Compliance in DTC Sarah Levinger

119 views - 9 months ago

If You Hate Skincare/Soap Ads, Blame This Guy

If You Hate Skincare/Soap Ads, Blame This Guy Sarah Levinger

68 views - 9 months ago

The 75 Rule: Using Milestones to Drive Buying Behavior

The 75 Rule: Using Milestones to Drive Buying Behavior Sarah Levinger

95 views - 9 months ago

Real Science or Total Scam? A Game for Marketing Nerds

Real Science or Total Scam? A Game for Marketing Nerds Sarah Levinger

92 views - 9 months ago

Get People to Pay 35% More By Using THIS Psych-Tactic

Get People to Pay 35% More By Using THIS Psych-Tactic Sarah Levinger

160 views - 9 months ago

He Wanted a Ford. He Bought a Range Rover. What Happened?

He Wanted a Ford. He Bought a Range Rover. What Happened? Sarah Levinger

105 views - 9 months ago

The Orange is a Lie: How a Vitamin Deficiency Built an Empire

The Orange is a Lie: How a Vitamin Deficiency Built an Empire Sarah Levinger

70 views - 10 months ago

The Tattoo Test: Can Nate Build a Brand Worth Bleeding For? Sarah Levinger

47 views - 10 months ago

Want to Boost Product Ratings by 32%? DO THIS!!

Want to Boost Product Ratings by 32%? DO THIS!! Sarah Levinger

59 views - 10 months ago

How to Sell to Generation X (and Not Get Cancelled)

How to Sell to Generation X (and Not Get Cancelled) Sarah Levinger

135 views - 10 months ago

Sarah’s Super Secret Chat Prompt + Nate’s Discovery

Sarah’s Super Secret Chat Prompt + Nate’s Discovery Sarah Levinger

177 views - 10 months ago

3 Ways to Sell a Lifestyle, Not a Product

3 Ways to Sell a Lifestyle, Not a Product Sarah Levinger

243 views - 10 months ago

Conversion Play-by-Play: Can This Brand Score the Sale? Sarah Levinger

107 views - 11 months ago

Just Apologize: The Psychology Behind Churn

Just Apologize: The Psychology Behind Churn Sarah Levinger

88 views - 11 months ago

Built to Survive: Why The Brain Hates Your Ads

Built to Survive: Why The Brain Hates Your Ads Sarah Levinger

242 views - 11 months ago

Teach Your Team to Activate the Buyer’s Brain: (Feat. Dr. Trautmann)

Teach Your Team to Activate the Buyer’s Brain: (Feat. Dr. Trautmann) Sarah Levinger

121 views - 11 months ago

Magically Increase Conversions With This Simple Psych Tactic

Magically Increase Conversions With This Simple Psych Tactic Sarah Levinger

74 views - 11 months ago

7 Things You Need to Stop Thinking as a Marketer

7 Things You Need to Stop Thinking as a Marketer Sarah Levinger

109 views - 1 year ago

One Word to [Convert] Them All: Here’s What It Is!

One Word to [Convert] Them All: Here’s What It Is! Sarah Levinger

180 views - 1 year ago

The $100M Marketing Competition (feat. Nate Lagos)

The $100M Marketing Competition (feat. Nate Lagos) Sarah Levinger

140 views - 1 year ago

DON’T Market Your App Until You Listen to THIS!

DON’T Market Your App Until You Listen to THIS! Sarah Levinger

80 views - 1 year ago

This Easy Psych Hack Could Increase Your Sales by 22%

This Easy Psych Hack Could Increase Your Sales by 22% Sarah Levinger

98 views - 1 year ago

Your Customer Avatar Is Wrong (But Don’t Worry, So Is Everyone Else’s) Sarah Levinger

380 views - 1 year ago

How to Build a Creative Team that “Gets it” (Feat. Joanna Wallace)

How to Build a Creative Team that “Gets it” (Feat. Joanna Wallace) Sarah Levinger

144 views - 1 year ago