Sarah @ The Strategy Studio

@UCLi-FFOZDprIpWqcREVz2OQ - 12.1K subscribers

✨ Welcome to The Strategy Studio ✨ A calm corner of the internet for part-time soapmakers who want steady growth — without burnout, chaos, or 60-hour weeks. I’m Sarah — teacher, soapmaker (almost 5 years!), and your guide to growing a simple, profitable soap business in less than 5 hours a week. Inside The Strategy Studio, you’ll learn how to: 📍 build seasonal soap collections without the overwhelm 📍 stop overthinking your scents and product line 📍 save hours using AI + smart tools 📍 market your soap business with intention and personality If you want a soap business that fits your life — not one that takes over your life — subscribe and stay awhile. We’re rewriting the rules of growth together. Let's Chat: [email protected]

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3 weeks from opening my soap brick and mortar .. how many bars can we prep in one vlog??

3 weeks from opening my soap brick and mortar .. how many bars can we prep in one vlog?? Sarah @ The Strategy Studio

139 views - 14 hours ago

we're one month away from my grand opening & product labels are giving me a problem.

we're one month away from my grand opening & product labels are giving me a problem. Sarah @ The Strategy Studio

508 views - 1 week ago

my pop-up opens in 6 weeks, let's take a tour + make lotion, pour candles.. all the things!

my pop-up opens in 6 weeks, let's take a tour + make lotion, pour candles.. all the things! Sarah @ The Strategy Studio

410 views - 2 weeks ago

let's chat.. these are 3 Things That DID and DIDN’T Cause my Business to Grow.

let's chat.. these are 3 Things That DID and DIDN’T Cause my Business to Grow. Sarah @ The Strategy Studio

146 views - 3 weeks ago

opening a shop in less than a month.. but I'm missing every ingredient necessary to make products

opening a shop in less than a month.. but I'm missing every ingredient necessary to make products Sarah @ The Strategy Studio

307 views - 4 weeks ago

The Secret Software Taking my Handmade Business to the Next Level in 2026

The Secret Software Taking my Handmade Business to the Next Level in 2026 Sarah @ The Strategy Studio

209 views - 1 month ago

I've been wasting money on custom labels this whole time | 7 weeks until my weekend market opens!

I've been wasting money on custom labels this whole time | 7 weeks until my weekend market opens! Sarah @ The Strategy Studio

522 views - 1 month ago

I'm opening a storefront.. after I SWORE I wouldn't. Let's see how this goes!

I'm opening a storefront.. after I SWORE I wouldn't. Let's see how this goes! Sarah @ The Strategy Studio

396 views - 1 month ago

what 2 years of stagnant sales actually looks like.. and how we're fixing our handmade business.

what 2 years of stagnant sales actually looks like.. and how we're fixing our handmade business. Sarah @ The Strategy Studio

192 views - 1 month ago

the change that *FINALLY* made my soap business feel manageable.

the change that *FINALLY* made my soap business feel manageable. Sarah @ The Strategy Studio

306 views - 1 month ago

the advice that almost cost me my handmade business

the advice that almost cost me my handmade business Sarah @ The Strategy Studio

478 views - 1 month ago

ripping apart my wholesale soap business strategy, so you can do better.

ripping apart my wholesale soap business strategy, so you can do better. Sarah @ The Strategy Studio

306 views - 1 month ago

if i had to launch my handmade biz in 5 days, here's what i'd do.

if i had to launch my handmade biz in 5 days, here's what i'd do. Sarah @ The Strategy Studio

362 views - 3 months ago

Why I'm Starting My Soap Business Over After 5 Years.

Why I'm Starting My Soap Business Over After 5 Years. Sarah @ The Strategy Studio

760 views - 3 months ago

Everyone Says You Need This to Start Your Handmade Business. You Don't.

Everyone Says You Need This to Start Your Handmade Business. You Don't. Sarah @ The Strategy Studio

406 views - 3 months ago

$100 BUDGET: start a soapmaking business in 2026 (actual prices + suppliers)!

$100 BUDGET: start a soapmaking business in 2026 (actual prices + suppliers)! Sarah @ The Strategy Studio

472 views - 3 months ago

Testing out a new soap recipe + chatting about goals

Testing out a new soap recipe + chatting about goals Sarah @ The Strategy Studio

375 views - 3 months ago

is etsy the only place to sell soap in 2026?

is etsy the only place to sell soap in 2026? Sarah @ The Strategy Studio

975 views - 4 months ago

start your soap business off right with this advice

start your soap business off right with this advice Sarah @ The Strategy Studio

547 views - 4 months ago

5 Years as a Soap Maker Taught Me THIS...

5 Years as a Soap Maker Taught Me THIS... Sarah @ The Strategy Studio

1.5K views - 4 months ago

a list of suppliers that i trust the most for my handmade business

a list of suppliers that i trust the most for my handmade business Sarah @ The Strategy Studio

512 views - 4 months ago

Cold process soap making? SAVE money by avoiding THESE!

Cold process soap making? SAVE money by avoiding THESE! Sarah @ The Strategy Studio

493 views - 5 months ago

addressing burnout with the soapmaking community

addressing burnout with the soapmaking community Sarah @ The Strategy Studio

228 views - 5 months ago

is your soap line chaotic? WATCH THIS.

is your soap line chaotic? WATCH THIS. Sarah @ The Strategy Studio

418 views - 5 months ago

30-Day Plan to Launch a Holiday Soap Collection (Step-by-Step)

30-Day Plan to Launch a Holiday Soap Collection (Step-by-Step) Sarah @ The Strategy Studio

468 views - 5 months ago

SOAPMAKER ALERT - you MUST try these holiday fragrances for your collections!

SOAPMAKER ALERT - you MUST try these holiday fragrances for your collections! Sarah @ The Strategy Studio

458 views - 6 months ago

return of the studio vlog: making a 3-wick candle for the first time!

return of the studio vlog: making a 3-wick candle for the first time! Sarah @ The Strategy Studio

396 views - 6 months ago

5 Years as a Professional Soapmaker: Here's What I Wish I Knew Sooner

5 Years as a Professional Soapmaker: Here's What I Wish I Knew Sooner Sarah @ The Strategy Studio

292 views - 6 months ago

I was running my soap shop into the ground, until I did THIS..

I was running my soap shop into the ground, until I did THIS.. Sarah @ The Strategy Studio

646 views - 6 months ago

I found hours of wasted time in my soap business.

I found hours of wasted time in my soap business. Sarah @ The Strategy Studio

483 views - 6 months ago

making more products isn't the shortcut you think it is...

making more products isn't the shortcut you think it is... Sarah @ The Strategy Studio

510 views - 7 months ago

I found the BEST suppliers for your fall soap + candle collection- let's unbox their supplies!

I found the BEST suppliers for your fall soap + candle collection- let's unbox their supplies! Sarah @ The Strategy Studio

605 views - 7 months ago

If I had to start my soap shop over again from zero, here's what I would do [step by step].

If I had to start my soap shop over again from zero, here's what I would do [step by step]. Sarah @ The Strategy Studio

588 views - 7 months ago

Growing as a handmade business owner.

Growing as a handmade business owner. Sarah @ The Strategy Studio

546 views - 7 months ago

I Found a Game-Changing Fragrance Oil Supplier 👀✨

I Found a Game-Changing Fragrance Oil Supplier 👀✨ Sarah @ The Strategy Studio

2.5K views - 8 months ago

5 handmade business myths that keep you stuck + drowning, for makers.

5 handmade business myths that keep you stuck + drowning, for makers. Sarah @ The Strategy Studio

416 views - 8 months ago

ChatGPT & Handmade Biz Owners?

ChatGPT & Handmade Biz Owners? Sarah @ The Strategy Studio

690 views - 8 months ago

I Still Love Making Products — I Just Run My Business Differently Now

I Still Love Making Products — I Just Run My Business Differently Now Sarah @ The Strategy Studio

899 views - 8 months ago

10 Fall Fragrance Oils Every Product Maker Should Know About

10 Fall Fragrance Oils Every Product Maker Should Know About Sarah @ The Strategy Studio

1K views - 9 months ago

How I’d Start My Handmade Business in 2025 (What I Know Now)

How I’d Start My Handmade Business in 2025 (What I Know Now) Sarah @ The Strategy Studio

2.6K views - 9 months ago

Before You Plan Your Fall Product Collection — Watch This

Before You Plan Your Fall Product Collection — Watch This Sarah @ The Strategy Studio

518 views - 9 months ago

I Duped Phlur’s Most Viral Perfume (for $9.83!) + FREE Formula Card!

I Duped Phlur’s Most Viral Perfume (for $9.83!) + FREE Formula Card! Sarah @ The Strategy Studio

1.4K views - 9 months ago

If running your handmade business is draining you- this video is for you.

If running your handmade business is draining you- this video is for you. Sarah @ The Strategy Studio

391 views - 9 months ago

why your handmade products aren't selling- it's not what you think.

why your handmade products aren't selling- it's not what you think. Sarah @ The Strategy Studio

732 views - 10 months ago

Candles + Candid Conversations: Eleve is Changing.. AGAIN.

Candles + Candid Conversations: Eleve is Changing.. AGAIN. Sarah @ The Strategy Studio

558 views - 10 months ago

STUDIO VLOG | Make Products ALL MONTH LONG with Me!

STUDIO VLOG | Make Products ALL MONTH LONG with Me! Sarah @ The Strategy Studio

769 views - 10 months ago

STUDIO VLOG | making a Faire order for book bundles 😍

STUDIO VLOG | making a Faire order for book bundles 😍 Sarah @ The Strategy Studio

762 views - 10 months ago

Week in the Life of a Handmade Business Owner | making products, chatting + labeling new lotion!

Week in the Life of a Handmade Business Owner | making products, chatting + labeling new lotion! Sarah @ The Strategy Studio

470 views - 11 months ago

My Sugar Scrub Kept Failing — Until I Tried This

My Sugar Scrub Kept Failing — Until I Tried This Sarah @ The Strategy Studio

738 views - 11 months ago

DITL CANDLE STUDIO VLOG - let's make bookish candles!

DITL CANDLE STUDIO VLOG - let's make bookish candles! Sarah @ The Strategy Studio

723 views - 11 months ago

Candid Conversations + Candles | the journey of my handmade business, Eleve Collection.

Candid Conversations + Candles | the journey of my handmade business, Eleve Collection. Sarah @ The Strategy Studio

514 views - 11 months ago

make lotion from scratch with me | a handmade business studio vlog

make lotion from scratch with me | a handmade business studio vlog Sarah @ The Strategy Studio

906 views - 1 year ago

I made candle & book bundles for my small business & they are adorable...

I made candle & book bundles for my small business & they are adorable... Sarah @ The Strategy Studio

539 views - 1 year ago

Unboxing My $450 Faire Order — Book & Candle Bundle Prep

Unboxing My $450 Faire Order — Book & Candle Bundle Prep Sarah @ The Strategy Studio

438 views - 1 year ago

CANDLE BUSINESS STUDIO VLOG | *my process* how I make bulk custom orders for client gifts

CANDLE BUSINESS STUDIO VLOG | *my process* how I make bulk custom orders for client gifts Sarah @ The Strategy Studio

559 views - 1 year ago

Studio Vlog | Testing Maryland Wax Club’s New Oils + Making Berry Soap

Studio Vlog | Testing Maryland Wax Club’s New Oils + Making Berry Soap Sarah @ The Strategy Studio

398 views - 1 year ago

i've worked 32 vendor markets for my handmade business- here's everything i've learned.

i've worked 32 vendor markets for my handmade business- here's everything i've learned. Sarah @ The Strategy Studio

570 views - 1 year ago

i avoid this to make more $$$ at vendor markets with my handmade soap and candle business.

i avoid this to make more $$$ at vendor markets with my handmade soap and candle business. Sarah @ The Strategy Studio

465 views - 1 year ago

here's how i survived my first vendor market season - a comprehensive list of equipment you need.

here's how i survived my first vendor market season - a comprehensive list of equipment you need. Sarah @ The Strategy Studio

580 views - 1 year ago

studio vlog | making candles + using the MUNBYN to make easy warning labels!

studio vlog | making candles + using the MUNBYN to make easy warning labels! Sarah @ The Strategy Studio

643 views - 1 year ago