The world around us is changing every day and the music industry is no exception. Musicians have long dreamed of signing with a major label and landing the very illusive record deal. Because of dwindling album sales and the introduction of digital music sales online, the music world has been turned on it's head. Every musician or band now has unlimited potential to gain a following and boost their career without the need to sign away the majority of their profits. The artist can now be exactly who they are without being forced to change their style and keep the lions share of the profits they earn.