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Looper Insights

Looper Insights

@UCPsLMPTWQZD73I5ZMEa8u3g - 14 subscribers

Looper Insights | Connected TV (CTV) & VOD Measurement Looper Insights has created the only dataset in the world that tracks any digital asset across Smart TVs, set-top boxes, games consoles, and streaming devices—covering both paid and unpaid/editorial placements. Using our proprietary metric, Media Placement Value (MPV), we help marketers, distributors, and device manufacturers build a holistic picture of CTV/VOD performance for the first time—across platforms, devices, and placement types. Working with partners globally, we share insights on: - CTV & VOD performance measurement - Streaming device and platform visibility - Paid vs editorial placement impact - Distribution intelligence across TV ecosystems - MPV methodology and trends Subscribe for data-driven perspectives on the future of Connected TV, s

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