Lucia from The Initial

@UCQMFyu54ba2EAbEJ2I4LtWg - 2.3K subscribers

Building in-house Experimentation Programs. Together. Lucia van den Brink built her first webshop at 11 years old, has run 1k+ experiments on global brands, and experimented on 30M+ visitors worldwide. Let's build Expeirmentation Programs together with this channel - let's go!

Home Videos Live Playlists

"The overall impact is super postive"

"The overall impact is super postive" Lucia from The Initial

7 views - 2 weeks ago

I Do Stand-Up Comedy and A/B Testing (Turns Out They're the Same Thing)

I Do Stand-Up Comedy and A/B Testing (Turns Out They're the Same Thing) Lucia from The Initial

493 views - 3 weeks ago

Blinkist: 'Onboarding Best Practice' failed 😳

Blinkist: 'Onboarding Best Practice' failed 😳 Lucia from The Initial

38 views - 1 month ago

My Job Title is ‘Head of Failure’ (& we do 50 Experiments /Month)

My Job Title is ‘Head of Failure’ (& we do 50 Experiments /Month) Lucia from The Initial

1.4K views - 1 month ago

Stop Trying to Trigger Emotion: Do This Instead

Stop Trying to Trigger Emotion: Do This Instead Lucia from The Initial

45 views - 2 months ago

"We completely leveled up how we approach CRO"

"We completely leveled up how we approach CRO" Lucia from The Initial

22 views - 2 months ago

Why High Velocity is the Only Way

Why High Velocity is the Only Way Lucia from The Initial

37 views - 2 months ago

what a $1M mistake at Booking.com did for his career

what a $1M mistake at Booking.com did for his career Lucia from The Initial

397 views - 3 months ago

We struggled to get the most out of our testing program! - testimonial

We struggled to get the most out of our testing program! - testimonial Lucia from The Initial

19 views - 3 months ago

Want to get better as a freelancer? This coaching is definitely worth it! - Testimonial

Want to get better as a freelancer? This coaching is definitely worth it! - Testimonial Lucia from The Initial

22 views - 3 months ago

Figured out why I was getting many insiginficant tests - level 1 coaching testimonial

Figured out why I was getting many insiginficant tests - level 1 coaching testimonial Lucia from The Initial

27 views - 3 months ago

25,000 students, & this is what he actually teaches: don't insert CRO in teams, bring it to them.

25,000 students, & this is what he actually teaches: don't insert CRO in teams, bring it to them. Lucia from The Initial

2.9K views - 3 months ago

How Fyxer.ai ran 512 Experiments in a year by using AI

How Fyxer.ai ran 512 Experiments in a year by using AI Lucia from The Initial

3K views - 4 months ago

How I Used CRO Ethically to Sell Sex Toys and Financial Products

How I Used CRO Ethically to Sell Sex Toys and Financial Products Lucia from The Initial

73 views - 4 months ago

Why Experimentation Adoption Fails & how to fix it with Lea (Condor Airlines)

Why Experimentation Adoption Fails & how to fix it with Lea (Condor Airlines) Lucia from The Initial

73 views - 5 months ago

Small changes, big IMPACT on conversion with Kevin Anderson (ex-Vista, ex-ING, now consultant)

Small changes, big IMPACT on conversion with Kevin Anderson (ex-Vista, ex-ING, now consultant) Lucia from The Initial

48 views - 6 months ago

The faster you iterate, the bigger the chances of success with Giedrius Blazys from Vinted

The faster you iterate, the bigger the chances of success with Giedrius Blazys from Vinted Lucia from The Initial

115 views - 6 months ago

THE DANGERS OF SCALING INSIGNIFICANT TESTS with Alisa (ex-Preply & ADC Consulting)

THE DANGERS OF SCALING INSIGNIFICANT TESTS with Alisa (ex-Preply & ADC Consulting) Lucia from The Initial

160 views - 6 months ago

2025 BFCM CRO Last Minute Playbook - Increase your Conversion Rate ETHICALLY & with proven systems

2025 BFCM CRO Last Minute Playbook - Increase your Conversion Rate ETHICALLY & with proven systems Lucia from The Initial

60 views - 8 months ago

Run your first A/B test + setup process in 9 days! Start Experimenting consistently

Run your first A/B test + setup process in 9 days! Start Experimenting consistently Lucia from The Initial

2.6K views - 9 months ago

A/B testing and Optimization for Paywalls - CRO & Experimentation

A/B testing and Optimization for Paywalls - CRO & Experimentation Lucia from The Initial

72 views - 10 months ago

A/B Test Storytelling Template for CRO and Experimentation

A/B Test Storytelling Template for CRO and Experimentation Lucia from The Initial

171 views - 1 year ago

What a Normal WIN RATE in EXPERIMENTATION and A/B TESTING PROGRAMS looks like 📊

What a Normal WIN RATE in EXPERIMENTATION and A/B TESTING PROGRAMS looks like 📊 Lucia from The Initial

71 views - 1 year ago

Understanding SRM (Sample Ratio Mismatch) in A/B Testing [CRO / Experimentation]

Understanding SRM (Sample Ratio Mismatch) in A/B Testing [CRO / Experimentation] Lucia from The Initial

601 views - 2 years ago

What is the Collaboration Bonus for higher win-rate in Experimentation and CRO

What is the Collaboration Bonus for higher win-rate in Experimentation and CRO Lucia from The Initial

105 views - 2 years ago

5 rules to achieve collaboration bonus (higher win-rate) Experimentation / CRO

5 rules to achieve collaboration bonus (higher win-rate) Experimentation / CRO Lucia from The Initial

58 views - 2 years ago

Double Diamond model for CRO and Experimentation - intro - from narrow to wide thinking

Double Diamond model for CRO and Experimentation - intro - from narrow to wide thinking Lucia from The Initial

130 views - 2 years ago

Losing A/B test - what to do?

Losing A/B test - what to do? Lucia from The Initial

38 views - 2 years ago

Dealing with a large volume of A/B test ideas [CRO / Experimentation]

Dealing with a large volume of A/B test ideas [CRO / Experimentation] Lucia from The Initial

222 views - 2 years ago

Grow your eCommerce Store with these best CRO practices (Shopify example) 🛍️

Grow your eCommerce Store with these best CRO practices (Shopify example) 🛍️ Lucia from The Initial

89 views - 2 years ago

Let's do some LIVE A/B test Analysis with Bayesian Statistics. [CRO / Experimentation]

Let's do some LIVE A/B test Analysis with Bayesian Statistics. [CRO / Experimentation] Lucia from The Initial

416 views - 2 years ago

Don't a/b test everything! There are 3 reasons why NOT to experiment.

Don't a/b test everything! There are 3 reasons why NOT to experiment. Lucia from The Initial

58 views - 2 years ago

Brainstorm format: Collect more & better ideas for experimentation, cro and a/b testing 👥

Brainstorm format: Collect more & better ideas for experimentation, cro and a/b testing 👥 Lucia from The Initial

101 views - 2 years ago

Can't analyze A/B tests in GA4 if more than 22.000 users (HyperLogLog) [Experimentation / CRO]

Can't analyze A/B tests in GA4 if more than 22.000 users (HyperLogLog) [Experimentation / CRO] Lucia from The Initial

497 views - 3 years ago

How to Create Segments in GA4 from Google Optimize Experiment IDs

How to Create Segments in GA4 from Google Optimize Experiment IDs Lucia from The Initial

220 views - 3 years ago

Optimize funnel by looking at supporting pages (path exploration GA4) - CRO & Experimentation

Optimize funnel by looking at supporting pages (path exploration GA4) - CRO & Experimentation Lucia from The Initial

573 views - 3 years ago

How long to run an A/B test? CRO & Experimentation

How long to run an A/B test? CRO & Experimentation Lucia from The Initial

420 views - 3 years ago

4 tools you NEED for CRO and A/B testing

4 tools you NEED for CRO and A/B testing Lucia from The Initial

307 views - 3 years ago

Automate notification from Airtable to Slack when A/B test is ending

Automate notification from Airtable to Slack when A/B test is ending Lucia from The Initial

114 views - 3 years ago

Step 1 of sequential statistics for A/B tests - CRO & Experimentation

Step 1 of sequential statistics for A/B tests - CRO & Experimentation Lucia from The Initial

301 views - 3 years ago

Dangers of peeking during the runtime or an A/B test - CRO & EXPERIMENTATION

Dangers of peeking during the runtime or an A/B test - CRO & EXPERIMENTATION Lucia from The Initial

144 views - 3 years ago

My first mistake in sequential A/B tests statistics - CRO & EXPERIMENTATION

My first mistake in sequential A/B tests statistics - CRO & EXPERIMENTATION Lucia from The Initial

219 views - 3 years ago

Estimated lifts in sequential A/B tests statistics and how to report on them - CRO & EXPERIMENTATION

Estimated lifts in sequential A/B tests statistics and how to report on them - CRO & EXPERIMENTATION Lucia from The Initial

121 views - 3 years ago

The secret to more ideas for A/B tests - CRO & EXPERIMENTATION

The secret to more ideas for A/B tests - CRO & EXPERIMENTATION Lucia from The Initial

55 views - 3 years ago

A/A test setup: how to do it and why to run them - CRO & EXPERIMENTATION

A/A test setup: how to do it and why to run them - CRO & EXPERIMENTATION Lucia from The Initial

45 views - 3 years ago

Should you run A/B tests simultaneously? CRO & Experimentation

Should you run A/B tests simultaneously? CRO & Experimentation Lucia from The Initial

75 views - 3 years ago

Evolve your prioritization from ICE or PIE to PXL - CRO and Experimentation

Evolve your prioritization from ICE or PIE to PXL - CRO and Experimentation Lucia from The Initial

140 views - 3 years ago

Learn how many A/B tests you can run with Bandwidth calculations for Experimentation programs [GA4]

Learn how many A/B tests you can run with Bandwidth calculations for Experimentation programs [GA4] Lucia from The Initial

599 views - 3 years ago

Change the routine of visitors with A/B-tests (serverside) | Experiment Nation | Lucia van den Brink

Change the routine of visitors with A/B-tests (serverside) | Experiment Nation | Lucia van den Brink Lucia from The Initial

103 views - 3 years ago

Why ideation is the superpower of experimentation - Growth Hackers Conference

Why ideation is the superpower of experimentation - Growth Hackers Conference Lucia from The Initial

110 views - 3 years ago

Trailer - Online schrijfcursus: boek schrijven & schrijver worden

Trailer - Online schrijfcursus: boek schrijven & schrijver worden Lucia from The Initial

617 views - 4 years ago