People are the driving force in any organisation. The leaders, the teams, the partners and the clients are individuals with their own goals and desires -- understanding their perspectives, emotions, and decisions is a key to success. We are a group of university professors who use the latest developments in neuroscience, behavioural science and psychology to better understand human behaviour to help organisations enhance their leadership, make better strategic decisions, improve their creative, and measure the success of their campaigns by providing bespoke consumer neuroscience research, insight reports, and training/workshops.