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Crystal Vilkaitis

Crystal Vilkaitis

@UCSH_yrbDe5fhtVbw_DEf-dw - 2.3K subscribers

Crystal Vilkaitis, known as The Wolf of Main Street, is the Founder of IndER —The Independent Retailers Association and a globally recognized retail strategist who has spoken on more than 100 stages across six countries. She launched her first social media agency in 2008 and later founded Crystal Media, which evolved into IndERA. Crystal has been recognized as Rethink Retail’s Top Retail Expert (2026) and one of the Top 20 Most Influential Women in the Gift & Home Industry (2024). She also hosted two podcasts — Rooted in Retail and Crystal Uncorked — producing more than 330 episodes featuring conversations with founders and industry leaders. Learn more at indera.co and thisiscrystal.com.