Litmus By Lapaas

@UCSNcnH10VgEu629u39BmI_A - 6.5K subscribers

This is the official channel of the Litmus Framework by Lapaas, where we break down startups, business models, and real companies into simple, structured insights. Learn how businesses grow, make money, and scale — using clear frameworks you can apply to your own ideas. No fluff. No motivation. Only real business understanding. 🚀 Don’t just watch businesses. Learn how to build one.

Home Videos Live Playlists

Technical Debt Is Killing Your Startup | Sahil Khanna

Technical Debt Is Killing Your Startup | Sahil Khanna Litmus By Lapaas

82 views - 1 day ago

Your Customer Persona Is Probably Wrong | Sahil Khanna

Your Customer Persona Is Probably Wrong | Sahil Khanna Litmus By Lapaas

97 views - 2 days ago

Stop Launching Ugly MVPs : Minimum Lovable Product Explained | MVP Is Dead | Sahil Khanna

Stop Launching Ugly MVPs : Minimum Lovable Product Explained | MVP Is Dead | Sahil Khanna Litmus By Lapaas

147 views - 3 days ago

TikTok vs LinkedIn: Which Wins for Founders? | Sahil Khanna

TikTok vs LinkedIn: Which Wins for Founders? | Sahil Khanna Litmus By Lapaas

143 views - 4 days ago

Discount Psychology: How Brands Make You Buy More | Sahil Khanna

Discount Psychology: How Brands Make You Buy More | Sahil Khanna Litmus By Lapaas

608 views - 5 days ago

Your Loyalty Program Is Just a Discount Trap | Sahil Khanna

Your Loyalty Program Is Just a Discount Trap | Sahil Khanna Litmus By Lapaas

137 views - 6 days ago

Low Price, Low Trust: Startup Pricing Mistake | Sahil Khanna

Low Price, Low Trust: Startup Pricing Mistake | Sahil Khanna Litmus By Lapaas

103 views - 1 week ago

The 0.1% Mistake That Makes Founders Look Stupid | Sahil Khanna

The 0.1% Mistake That Makes Founders Look Stupid | Sahil Khanna Litmus By Lapaas

90 views - 1 week ago

The Startup Hiring Framework Founders Need | Sahil Khanna

The Startup Hiring Framework Founders Need | Sahil Khanna Litmus By Lapaas

60 views - 1 week ago

First Tech Hire: Salary, Equity or Agency? | Sahil Khanna

First Tech Hire: Salary, Equity or Agency? | Sahil Khanna Litmus By Lapaas

116 views - 1 week ago

The Secret Formula Behind Viral Startups | Sahil Khanna

The Secret Formula Behind Viral Startups | Sahil Khanna Litmus By Lapaas

119 views - 1 week ago

Why Most Product Launches Fail in 30 Days | Sahil Khanna

Why Most Product Launches Fail in 30 Days | Sahil Khanna Litmus By Lapaas

107 views - 1 week ago

The Pricing Trick That Makes You Pay More | Sahil Khanna

The Pricing Trick That Makes You Pay More | Sahil Khanna Litmus By Lapaas

133 views - 1 week ago

The Big Problem With Monthly Subscriptions | Sahil Khanna

The Big Problem With Monthly Subscriptions | Sahil Khanna Litmus By Lapaas

756 views - 2 weeks ago

Why Startups Waste Money on Marketing | Sahil Khanna

Why Startups Waste Money on Marketing | Sahil Khanna Litmus By Lapaas

127 views - 2 weeks ago

Why Startups Lose Users After Getting Them | Sahil Khanna

Why Startups Lose Users After Getting Them | Sahil Khanna Litmus By Lapaas

115 views - 2 weeks ago

Your Startup Is Not Growing… Now What? | Sahil Khanna

Your Startup Is Not Growing… Now What? | Sahil Khanna Litmus By Lapaas

137 views - 2 weeks ago

Why Startups Lose Big Deals Without Security | Sahil Khanna

Why Startups Lose Big Deals Without Security | Sahil Khanna Litmus By Lapaas

116 views - 2 weeks ago

UGC: The Free Marketing Engine Nobody Talks About | Sahil Khanna

UGC: The Free Marketing Engine Nobody Talks About | Sahil Khanna Litmus By Lapaas

144 views - 2 weeks ago

Why Your Ads Target the Wrong People | Sahil Khanna

Why Your Ads Target the Wrong People | Sahil Khanna Litmus By Lapaas

148 views - 2 weeks ago

The Second Mover Wins the Market | Sahil Khanna

The Second Mover Wins the Market | Sahil Khanna Litmus By Lapaas

262 views - 3 weeks ago

Product Debt: The Silent Startup Killer | Sahil Khanna

Product Debt: The Silent Startup Killer | Sahil Khanna Litmus By Lapaas

122 views - 3 weeks ago

Your Startup Is Doing Too Much Useless Work | Sahil Khanna

Your Startup Is Doing Too Much Useless Work | Sahil Khanna Litmus By Lapaas

167 views - 3 weeks ago

Fast Growth Can Break Your Company | Sahil Khanna

Fast Growth Can Break Your Company | Sahil Khanna Litmus By Lapaas

157 views - 3 weeks ago

Why Buying in Bulk Can Kill Your Business | Dead Stock = Dead Business | Sahil Khanna

Why Buying in Bulk Can Kill Your Business | Dead Stock = Dead Business | Sahil Khanna Litmus By Lapaas

222 views - 3 weeks ago

Why 1 Million Views Still Don’t Make Money | Sahil Khanna

Why 1 Million Views Still Don’t Make Money | Sahil Khanna Litmus By Lapaas

276 views - 3 weeks ago

Sales Funnel vs Direct Sales: What Actually Works? Sahil Khanna

Sales Funnel vs Direct Sales: What Actually Works? Sahil Khanna Litmus By Lapaas

512 views - 3 weeks ago

How Smart Founders Get Free Capital | Sahil Khanna

How Smart Founders Get Free Capital | Sahil Khanna Litmus By Lapaas

209 views - 1 month ago

The Dark Side of 10X Startup Growth | Sahil Khanna

The Dark Side of 10X Startup Growth | Sahil Khanna Litmus By Lapaas

180 views - 1 month ago

How Legal Bills Kill Startups Before They Scale | Sahil Khanna

How Legal Bills Kill Startups Before They Scale | Sahil Khanna Litmus By Lapaas

779 views - 1 month ago

The Real Reason Users Stop Coming Back | Sahil Khanna

The Real Reason Users Stop Coming Back | Sahil Khanna Litmus By Lapaas

267 views - 1 month ago

Why Your “Validated” Idea Failed | Sahil Khanna

Why Your “Validated” Idea Failed | Sahil Khanna Litmus By Lapaas

213 views - 1 month ago

Your Startup Data Is Useless Until You Do This | Sahil Khanna

Your Startup Data Is Useless Until You Do This | Sahil Khanna Litmus By Lapaas

180 views - 1 month ago

Why 90% Startups Run Out of Money | Sahil Khanna

Why 90% Startups Run Out of Money | Sahil Khanna Litmus By Lapaas

235 views - 1 month ago

The Community Building Framework Every Founder Needs | Sahil Khanna

The Community Building Framework Every Founder Needs | Sahil Khanna Litmus By Lapaas

141 views - 1 month ago

Cold Email Spam Mein Kyun Jaati Hai | Sahil Khanna

Cold Email Spam Mein Kyun Jaati Hai | Sahil Khanna Litmus By Lapaas

157 views - 1 month ago

The 10-Second Pitch That Gets Investors Interested | Sahil Khanna

The 10-Second Pitch That Gets Investors Interested | Sahil Khanna Litmus By Lapaas

183 views - 1 month ago

Customer Support Is Your Hidden Growth Engine | Sahil Khanna

Customer Support Is Your Hidden Growth Engine | Sahil Khanna Litmus By Lapaas

151 views - 1 month ago

The Business Strategy Behind Selling at Loss | Sahil Khanna

The Business Strategy Behind Selling at Loss | Sahil Khanna Litmus By Lapaas

132 views - 1 month ago

Growth Can Kill Your Startup: CAC LTV Ratio | Sahil Khanna

Growth Can Kill Your Startup: CAC LTV Ratio | Sahil Khanna Litmus By Lapaas

112 views - 1 month ago

Airbnb Did This Before Becoming a Billion-Dollar Brand | Sahil Khanna Litmus By Lapaas

212 views - 1 month ago

Free Government Money for Startups? | Sahil Khanna

Free Government Money for Startups? | Sahil Khanna Litmus By Lapaas

252 views - 1 month ago

Why Most Startups Don’t Need Patents | Sahil Khanna

Why Most Startups Don’t Need Patents | Sahil Khanna Litmus By Lapaas

168 views - 1 month ago

Your Old Users Are More Profitable Than New Customers | Sahil Khanna

Your Old Users Are More Profitable Than New Customers | Sahil Khanna Litmus By Lapaas

188 views - 1 month ago

Your Business Will Break Without SOPs | Sahil Khanna

Your Business Will Break Without SOPs | Sahil Khanna Litmus By Lapaas

178 views - 1 month ago

You Don’t Have a Churn Problem, You Have a Customer Success Problem | Sahil Khanna

You Don’t Have a Churn Problem, You Have a Customer Success Problem | Sahil Khanna Litmus By Lapaas

144 views - 1 month ago

You Don’t Have a Sales Problem, You Have a CRM Problem | Sahil Khanna

You Don’t Have a Sales Problem, You Have a CRM Problem | Sahil Khanna Litmus By Lapaas

184 views - 1 month ago

Simplicity Wins: The Secret to Better SaaS Products | Sahil Khanna

Simplicity Wins: The Secret to Better SaaS Products | Sahil Khanna Litmus By Lapaas

582 views - 1 month ago

How To Build Your Startup Advisory Board | Sahil Khanna

How To Build Your Startup Advisory Board | Sahil Khanna Litmus By Lapaas

308 views - 1 month ago

Startup Founders, Agency Hire Karne Se Pehle Ye Dekho | Sahil Khanna

Startup Founders, Agency Hire Karne Se Pehle Ye Dekho | Sahil Khanna Litmus By Lapaas

273 views - 1 month ago

Stop Building. Validate First. | The ₹0 Startup Validation Method | Sahil Khanna

Stop Building. Validate First. | The ₹0 Startup Validation Method | Sahil Khanna Litmus By Lapaas

1.2K views - 1 month ago

Why Every Marketplace Takes a Cut | Amazon, Swiggy, Uber Ka Real Business Model | Sahil Khanna

Why Every Marketplace Takes a Cut | Amazon, Swiggy, Uber Ka Real Business Model | Sahil Khanna Litmus By Lapaas

391 views - 1 month ago

Make More Money From Same Customers | Upselling & Cross-Selling Explained | Sahil Khanna

Make More Money From Same Customers | Upselling & Cross-Selling Explained | Sahil Khanna Litmus By Lapaas

294 views - 1 month ago

No Brand, Still Crores? White Label Business Explained | Sahil Khanna Litmus By Lapaas

494 views - 1 month ago

Scaling Too Early Can Kill Your Startup | Sahil Khanna

Scaling Too Early Can Kill Your Startup | Sahil Khanna Litmus By Lapaas

303 views - 1 month ago

Stop Depending on One Supplier | Sahil Khanna

Stop Depending on One Supplier | Sahil Khanna Litmus By Lapaas

290 views - 1 month ago

Stop Hiring Talent. Start Building It. | Sahil Khanna

Stop Hiring Talent. Start Building It. | Sahil Khanna Litmus By Lapaas

299 views - 2 months ago

The Founder Hack That Saves Time, Money & Mistakes | Sahil Khanna

The Founder Hack That Saves Time, Money & Mistakes | Sahil Khanna Litmus By Lapaas

308 views - 2 months ago

How To Build A Company People Never Truly Leave | Sahil Khanna

How To Build A Company People Never Truly Leave | Sahil Khanna Litmus By Lapaas

2K views - 2 months ago

Why Smart Startups Don’t Need Offices| Sahil Khanna

Why Smart Startups Don’t Need Offices| Sahil Khanna Litmus By Lapaas

420 views - 2 months ago