The Crancer Group

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At The Crancer Group, we specialize in helping Microsoft Partners navigate the complexities of the Microsoft Ecosystem and unlock their full potential. From mastering incentives and earning Specializations to creating co-sell-ready solutions, we provide the expertise and resources needed to drive measurable growth. Subscribe to gain valuable insights from top-performing Partners through our Voice of the Microsoft Partner and other expert content designed to help you succeed. If you're ready to simplify your path to success and thrive in the Microsoft Ecosystem, hit subscribe and join us on the journey to becoming the Partner of Tomorrow!

Home Videos Live Playlists

VOMP February 2026 with Microsoft Monica French: The AI Revenue Blueprint for Microsoft Partners

VOMP February 2026 with Microsoft Monica French: The AI Revenue Blueprint for Microsoft Partners The Crancer Group

9 views - 1 week ago

VOMP January 2026 with Microsoft Christine Brown. AI Agents and REOs

VOMP January 2026 with Microsoft Christine Brown. AI Agents and REOs The Crancer Group

42 views - 4 weeks ago

VOMP Highlights: How Winning Partners are Using AI Agents

VOMP Highlights: How Winning Partners are Using AI Agents The Crancer Group

46 views - 5 months ago

Voice of the Microsoft Partner: How Winning Partner are Using AI Agents

Voice of the Microsoft Partner: How Winning Partner are Using AI Agents The Crancer Group

107 views - 5 months ago

Hidden Bonus: How Microsoft FY26 Rules Could Pay You Twice

Hidden Bonus: How Microsoft FY26 Rules Could Pay You Twice The Crancer Group

53 views - 6 months ago

Stop Settling for Core Incentives | Microsoft Rewards Strategic Plays Only

Stop Settling for Core Incentives | Microsoft Rewards Strategic Plays Only The Crancer Group

14 views - 6 months ago

Microsoft FY26 Incentives: How to Earn 20–27% More Than Last Year

Microsoft FY26 Incentives: How to Earn 20–27% More Than Last Year The Crancer Group

47 views - 6 months ago

Direct vs. Indirect Partners: Who Wins Under Microsoft FY26 Rules?

Direct vs. Indirect Partners: Who Wins Under Microsoft FY26 Rules? The Crancer Group

57 views - 6 months ago

Microsoft FY26: No More Volume Plays | Performance Rules Now Decide Incentives

Microsoft FY26: No More Volume Plays | Performance Rules Now Decide Incentives The Crancer Group

29 views - 6 months ago

Microsoft Security Incentives Just Opened Up (More $ Without Specializations)

Microsoft Security Incentives Just Opened Up (More $ Without Specializations) The Crancer Group

23 views - 6 months ago

Microsoft FY26 Incentives: Azure + Copilot Power Plays You Can’t Ignore

Microsoft FY26 Incentives: Azure + Copilot Power Plays You Can’t Ignore The Crancer Group

30 views - 6 months ago

Turn Microsoft AI Agents Into Recurring Revenue | FY26 Partner Strategy

Turn Microsoft AI Agents Into Recurring Revenue | FY26 Partner Strategy The Crancer Group

51 views - 6 months ago

AI Agents Explained: Microsoft’s Biggest FY26 Partner Opportunity

AI Agents Explained: Microsoft’s Biggest FY26 Partner Opportunity The Crancer Group

23 views - 6 months ago

Microsoft FY26: Agents Are the New Gold Rush (Don’t Get Left Behind)

Microsoft FY26: Agents Are the New Gold Rush (Don’t Get Left Behind) The Crancer Group

33 views - 6 months ago

VOMP Highlights: Making Sense of Microsoft's FY26 Changes

VOMP Highlights: Making Sense of Microsoft's FY26 Changes The Crancer Group

45 views - 6 months ago

Voice of the Microsoft Partner: Making Sense of Microsoft's FY26 Updates

Voice of the Microsoft Partner: Making Sense of Microsoft's FY26 Updates The Crancer Group

151 views - 6 months ago

Why Saying "24/7 Support" on Your Website Is Hurting You

Why Saying "24/7 Support" on Your Website Is Hurting You The Crancer Group

10 views - 8 months ago

How to Build a Focused Target Account List for MSP Growth

How to Build a Focused Target Account List for MSP Growth The Crancer Group

10 views - 8 months ago

The Real Reason MSPs Fail at Lead Generation and How to Fix It

The Real Reason MSPs Fail at Lead Generation and How to Fix It The Crancer Group

6 views - 8 months ago

Why Vertical-Specific Marketing Helps MSPs Win More Clients

Why Vertical-Specific Marketing Helps MSPs Win More Clients The Crancer Group

3 views - 8 months ago

How to Use AI and Cybersecurity Education to Build Trust and Pipeline

How to Use AI and Cybersecurity Education to Build Trust and Pipeline The Crancer Group

5 views - 8 months ago

VOMP Highlights: Best & Worst Marketing Ideas for MSPs

VOMP Highlights: Best & Worst Marketing Ideas for MSPs The Crancer Group

26 views - 8 months ago

Voice of the Microsoft Partner: Best & Worst Marketing Ideas for MSPs

Voice of the Microsoft Partner: Best & Worst Marketing Ideas for MSPs The Crancer Group

49 views - 8 months ago

How to Check for Microsoft Co-op (And Why You Might Be Missing Thousands)

How to Check for Microsoft Co-op (And Why You Might Be Missing Thousands) The Crancer Group

42 views - 9 months ago

Microsoft Co-op Funding 101: What It Is, Who Gets It, and How to Use It

Microsoft Co-op Funding 101: What It Is, Who Gets It, and How to Use It The Crancer Group

130 views - 9 months ago

The “Nonprofit Hack” and Major Incentive Shifts Coming in FY25

The “Nonprofit Hack” and Major Incentive Shifts Coming in FY25 The Crancer Group

16 views - 9 months ago

Microsoft Partner Levels Explained…Part Two

Microsoft Partner Levels Explained…Part Two The Crancer Group

441 views - 9 months ago

VOMP Highlights: Stop Missing Out on Microsoft Market Development Funds

VOMP Highlights: Stop Missing Out on Microsoft Market Development Funds The Crancer Group

25 views - 9 months ago

Voice of the Microsoft Partner: Stop Missing Out on Microsoft Market Development Funds

Voice of the Microsoft Partner: Stop Missing Out on Microsoft Market Development Funds The Crancer Group

88 views - 9 months ago

How to Turn Your Microsoft Marketplace Listing into a Co-Sell Magnet

How to Turn Your Microsoft Marketplace Listing into a Co-Sell Magnet The Crancer Group

19 views - 10 months ago

The Secret Play That Took 1 Microsoft Account List and Unlocked 35 Clients

The Secret Play That Took 1 Microsoft Account List and Unlocked 35 Clients The Crancer Group

8 views - 10 months ago

If Sherman Was a Microsoft Partner Today, This Would Be His #1 Play

If Sherman Was a Microsoft Partner Today, This Would Be His #1 Play The Crancer Group

16 views - 10 months ago

If You Don’t Do THIS, You’ll Lose Your Customers to Competitors

If You Don’t Do THIS, You’ll Lose Your Customers to Competitors The Crancer Group

15 views - 10 months ago

EA vs CSP Pricing and What It Means for Partners

EA vs CSP Pricing and What It Means for Partners The Crancer Group

20 views - 10 months ago

EA Is Dead. CSP Is the Future. Here’s the Untold Story.

EA Is Dead. CSP Is the Future. Here’s the Untold Story. The Crancer Group

38 views - 10 months ago

VOMP Highlights: EA to CSP is Here

VOMP Highlights: EA to CSP is Here The Crancer Group

14 views - 10 months ago

Voice of the Microsoft Partner Roundtable: EA to CSP Is Here—What Microsoft Partners Need to Know

Voice of the Microsoft Partner Roundtable: EA to CSP Is Here—What Microsoft Partners Need to Know The Crancer Group

128 views - 10 months ago

How Co-Selling with Microsoft Really Works

How Co-Selling with Microsoft Really Works The Crancer Group

64 views - 10 months ago

Want Microsoft Sellers to Bring You Deals? Do THIS First

Want Microsoft Sellers to Bring You Deals? Do THIS First The Crancer Group

24 views - 11 months ago

Why Microsoft Marketplace Isn’t for Customers (But Crucial for Sellers)

Why Microsoft Marketplace Isn’t for Customers (But Crucial for Sellers) The Crancer Group

80 views - 11 months ago

How Microsoft Partners Can Earn $80K+ from a $100K Deal

How Microsoft Partners Can Earn $80K+ from a $100K Deal The Crancer Group

107 views - 11 months ago

Which Microsoft Partner Level Unlocks the Most Incentives? (AI Cloud Explained)

Which Microsoft Partner Level Unlocks the Most Incentives? (AI Cloud Explained) The Crancer Group

2K views - 11 months ago

VOMP Highlights: 5 Strategies to Unlock Microsoft Incentives

VOMP Highlights: 5 Strategies to Unlock Microsoft Incentives The Crancer Group

40 views - 11 months ago

Voice of the Microsoft Partner Roundtable: 5 Important Strategies to Unlock Microsoft Incentives

Voice of the Microsoft Partner Roundtable: 5 Important Strategies to Unlock Microsoft Incentives The Crancer Group

122 views - 11 months ago

Is Copilot Worth the Investment?

Is Copilot Worth the Investment? The Crancer Group

15 views - 11 months ago

3 Key Challenges in the Microsoft Ecosystem

3 Key Challenges in the Microsoft Ecosystem The Crancer Group

34 views - 1 year ago

VOMP Highlights: DeepSeek, Copilot, AI, and the Latest Innovations

VOMP Highlights: DeepSeek, Copilot, AI, and the Latest Innovations The Crancer Group

32 views - 1 year ago

Voice of the Microsoft Partner Roundtable: DeepSeek, Copilot, AI, and the Latest Innovations

Voice of the Microsoft Partner Roundtable: DeepSeek, Copilot, AI, and the Latest Innovations The Crancer Group

112 views - 1 year ago

VOMP Highlights: Turning Pain Points into Revenue

VOMP Highlights: Turning Pain Points into Revenue The Crancer Group

17 views - 1 year ago

Voice of the Microsoft Partner: Turning Pain Points into Revenue

Voice of the Microsoft Partner: Turning Pain Points into Revenue The Crancer Group

36 views - 1 year ago

The Crancer Group: Your Guide Through the Microsoft Ecosystem

The Crancer Group: Your Guide Through the Microsoft Ecosystem The Crancer Group

132 views - 1 year ago

VOMP Highlights: Selling AI and Copilot to Your Customers

VOMP Highlights: Selling AI and Copilot to Your Customers The Crancer Group

68 views - 1 year ago

Voice of the Microsoft Partner: Selling AI & Copilot to Your Customers

Voice of the Microsoft Partner: Selling AI & Copilot to Your Customers The Crancer Group

147 views - 1 year ago

VOMP Highlights: Mastering Microsoft Partner Center and Co-op Funding for 2024

VOMP Highlights: Mastering Microsoft Partner Center and Co-op Funding for 2024 The Crancer Group

99 views - 1 year ago

Voice of the Microsoft Partner: Mastering Microsoft Partner Center and Co-op Funding for 2024

Voice of the Microsoft Partner: Mastering Microsoft Partner Center and Co-op Funding for 2024 The Crancer Group

188 views - 1 year ago

VOMP Highlights: Best MSP Marketing Bets for 2024

VOMP Highlights: Best MSP Marketing Bets for 2024 The Crancer Group

16 views - 1 year ago

Voice of the Microsoft Partner: Best Marketing Bets for 2024

Voice of the Microsoft Partner: Best Marketing Bets for 2024 The Crancer Group

92 views - 1 year ago

SMB Insights: The Keys to Success

SMB Insights: The Keys to Success The Crancer Group

25 views - 1 year ago

SMB Paths - Azure SPD Insights: Potential in Sales and Marketing

SMB Paths - Azure SPD Insights: Potential in Sales and Marketing The Crancer Group

17 views - 1 year ago

SMB Paths - Azure SPD Insights: The Silent Killer of Profitability

SMB Paths - Azure SPD Insights: The Silent Killer of Profitability The Crancer Group

12 views - 1 year ago