Welcome to my weekly live chats, where we break down the biggest PR disasters, celebrity scandals, brand mistakes, and political controversies in the news.
I’m Molly McPherson, a crisis strategist and reputation expert. For more than two decades I’ve worked inside high-pressure moments where careers, companies, and public trust are on the line. Now I analyze real-time crises to reveal the human behavior behind them and the decisions that determine whether reputations collapse or recover.
In these live sessions, we discuss:
• What actually caused the crisis
• The moment things went wrong
• The communication mistakes that made it worse
• What a smarter response would look like
• The leadership lessons behind the headlines
Because when reputation is on the line, human behavior decides the outcome.
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