Inside The Huddle Show

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Our first sports entertainment show, Cowboys Live, was hosted by Dallas Cowboys Running Back Emmitt Smith. For the next 29 years, Sports Media Inc. has produced sports media entertainment radio and television shows. INSIDE THE HUDDLE presented by Sports Media Inc. began in 1991 with Emmitt Smith kicking it off as our first host. What started as a local radio show called “Cowboys Live”, has grown to become INSIDE THE HUDDLE – COWBOYS LIVE the tv show fans love to watch in the DFW Metroplex and beyond. From exciting Dallas Cowboy appearances to great networking opportunities at the VIP Pre-Show meet and greet – Sports Media offers YOU a unique chance to promote your company.