The year is 1969. Richard Nixon is being sworn in as President of the United States. Neil Armstrong is walking on the moon. 4 days of peace, love, and music are happening in Woodstock, New York. And a young, wet behind the ears surfer named Mike Sciarra is fresh off the plane from the island of Oahu. With a bachelors of economics under one arm and a surfboard under the other, Mike set his sights on the east coast with a mission. To create a brand with a positive vibe that offers premium products at affordable prices for surfers young and old.
Rewind back to May 1970. Mike is crossing the auditorium stage with a mortar board covering his long blonde locks and a bachelors degree in his hand. A loose fitting Graduation gown hangs down to his tanned feet beat up rainbow sandals. As he walked, Mike reflected on some of the greats that inspired him during his time at UH. Legends like Gerry Lopez, Dick Brewer and Eddie Aikau were all regulars out in the lineup, frequently discussing the need
