The premise of SongCraft Presents is to bring together two artists, unknown to each other, to write a song in a three-hour session. From developing the concept and lyrics to its actual composition and arrangement to performance, the pressure is on to make not a good song, but a great song. A video team is with the artists every step of the way to document the trials, missteps, successes, and eventually, the magic that lives in a great song. Dubway Studios producers and engineers Mike Crehore and Al Houghton along with artist Ben Arthur are on hand to help foster the song development.