Every business lives or dies by one thing: CHOICE.
My company and I help brands become chosen - by helping them become the most relevant choice.
Original Minds® The Brand Intelligence Company - we exist to answer — and constantly re-answer — the most valuable question in business:
Why should people choose you?
How do you become the most relevant choice to your ideal audience?
--
I’ve spent the last 20+ years working in branding, innovation, and strategy — first with global icons like Nike and The Coca-Cola Company, and later as the founder of nine different companies in the creative and consulting space. Along the way, I’ve personally sold more than $25M worth of consulting, and had the privilege of helping over 1,000 clients worldwide — from Fortune 100 brands to agencies, consultancies, solopreneurs, and other fast-growing independents.
originalminds.co
thesimplecompany.com