My name is Daphne Munro, and for 17 years I was a trusted consumer advocate on Phoenix television helping people save money, shop smarter, and avoid wasting money.
Many viewers remember me as the Data Diva on Arizona Family Channel 3 and later as the Smart Shopper on ABC15, owned by Scripps. From 1999 to 2016, saving money was not just a segment for me. It was my full time focus.
In 2016, I left television and launched my independent brand, Smart Shopper Daphne. Today, I continue the same consumer advocacy work through free classes, grocery savings tips, blog content, and community partnerships.
I teach practical, realistic ways to save money on groceries and everyday expenses, avoid marketing tricks, and shop with confidence. I also teach free online and in person classes through the Phoenix Public Library.
If you watched me on Phoenix TV and wondered where I went, I am still here. Still teaching. Still helping people save money. Just independently.
Welcome You found me!