IMPRESS // Ash Gwinnell

@UCa-dpzd9Zcc8bPAm18CpQDA - 1.5K subscribers

Indie game marketing, made simple! Empowering indie game developers with Marketing & PR knowledge, tools and workflows for success! 👉 impress.games/ Indie developer Ash Gwinnell previously known as Force Of Habit. Stick around for game dev talks, tutorials, devlogs, trailers, and much more! Games: Toast Time, Neon Caves, Friendship Club, makenines, Sinking Feeling, many prototypes.

Home Videos Live Playlists

All about Indie PR for Steam Next Fest – with Robby Bisschop (Pirate PR)

All about Indie PR for Steam Next Fest – with Robby Bisschop (Pirate PR) IMPRESS // Ash Gwinnell

48 views - 1 hour ago

Steam Next Fest Marketing – Creators & Community with Jarvs Tasker

Steam Next Fest Marketing – Creators & Community with Jarvs Tasker IMPRESS // Ash Gwinnell

617 views - 6 days ago

What is it like working with an Indie Game Publisher?

What is it like working with an Indie Game Publisher? IMPRESS // Ash Gwinnell

169 views - 1 week ago

Next Fest Marketing Q&A – Chris Zukowski (Feb 2026)

Next Fest Marketing Q&A – Chris Zukowski (Feb 2026) IMPRESS // Ash Gwinnell

2.9K views - 2 weeks ago

Your Indie Game is successful, what now? - Knowledge Share w/ René Habermann (Bippinbits)

Your Indie Game is successful, what now? - Knowledge Share w/ René Habermann (Bippinbits) IMPRESS // Ash Gwinnell

98 views - 1 month ago

The State of Indie Games – Knowledge Share w/ Rami Ismail (Indie Consultant)

The State of Indie Games – Knowledge Share w/ Rami Ismail (Indie Consultant) IMPRESS // Ash Gwinnell

189 views - 1 month ago

Steam Next Fest Marketing Q&A with Chris Zukowski: What Indie Devs Need to Know

Steam Next Fest Marketing Q&A with Chris Zukowski: What Indie Devs Need to Know IMPRESS // Ash Gwinnell

5.5K views - 4 months ago

IMPACT! Indie Games 2025 – Recap

IMPACT! Indie Games 2025 – Recap IMPRESS // Ash Gwinnell

164 views - 6 months ago

From Discovery to Signing: Balatro & Abiotic Factor (Patrick Johnson) // IMPACT! Indie Games 2025

From Discovery to Signing: Balatro & Abiotic Factor (Patrick Johnson) // IMPACT! Indie Games 2025 IMPRESS // Ash Gwinnell

316 views - 6 months ago

2D Animated Trailers: Are They Worthwhile? (Owen Trett, Poncle) // IMPACT! Indie Games 2025

2D Animated Trailers: Are They Worthwhile? (Owen Trett, Poncle) // IMPACT! Indie Games 2025 IMPRESS // Ash Gwinnell

247 views - 6 months ago

Revealing the Secrets of Your Steam Page (Steve Stopps, Excalibur Games) // IMPACT! Indie Games 2025

Revealing the Secrets of Your Steam Page (Steve Stopps, Excalibur Games) // IMPACT! Indie Games 2025 IMPRESS // Ash Gwinnell

504 views - 6 months ago

Keeping Your Indie Game Community Engaged Post-Launch (Jarvs Tasker) // IMPACT! Indie Games 2025

Keeping Your Indie Game Community Engaged Post-Launch (Jarvs Tasker) // IMPACT! Indie Games 2025 IMPRESS // Ash Gwinnell

271 views - 6 months ago

Low Budget, Big Impact! Indie Game Marketing (Claire Sharkey) // IMPACT! Indie Games 2025

Low Budget, Big Impact! Indie Game Marketing (Claire Sharkey) // IMPACT! Indie Games 2025 IMPRESS // Ash Gwinnell

324 views - 6 months ago

Telling Your Story Through Video (Gareth Wild) // IMPACT! Indie Games 2025

Telling Your Story Through Video (Gareth Wild) // IMPACT! Indie Games 2025 IMPRESS // Ash Gwinnell

79 views - 6 months ago

How to TikTok for Indie Games! (Abi Le Guilcher, Future Friends) // IMPACT! Indie Games 2025

How to TikTok for Indie Games! (Abi Le Guilcher, Future Friends) // IMPACT! Indie Games 2025 IMPRESS // Ash Gwinnell

1.1K views - 6 months ago

The Ouroboros Express - A Lightning Post-Mortem (Najmah Salam) // IMPACT! Indie Games 2025

The Ouroboros Express - A Lightning Post-Mortem (Najmah Salam) // IMPACT! Indie Games 2025 IMPRESS // Ash Gwinnell

56 views - 6 months ago

Everyone Loves Minigolf, Right? A Dungeon Golf Post-Mortem (Tony Gowland) // IMPACT Indie Games 2025

Everyone Loves Minigolf, Right? A Dungeon Golf Post-Mortem (Tony Gowland) // IMPACT Indie Games 2025 IMPRESS // Ash Gwinnell

60 views - 6 months ago

10+ Years of Indie Dev Resilience – Knowledge Share w/ Jake Birkett, Shawn A Allen & Sam Read-Graves

10+ Years of Indie Dev Resilience – Knowledge Share w/ Jake Birkett, Shawn A Allen & Sam Read-Graves IMPRESS // Ash Gwinnell

332 views - 9 months ago

What makes a great Indie Game Trailer? — Knowledge Share w/ Derek Lieu!

What makes a great Indie Game Trailer? — Knowledge Share w/ Derek Lieu! IMPRESS // Ash Gwinnell

803 views - 10 months ago

Influencer Marketing for Indie Games – Knowledge Share w/ Clara Sia (Devolver, Indie Consultant)

Influencer Marketing for Indie Games – Knowledge Share w/ Clara Sia (Devolver, Indie Consultant) IMPRESS // Ash Gwinnell

454 views - 10 months ago

Indie Game Community Management – Knowledge Share w/ Jarvs Tasker (Raw Fury, Nothing Without Us)

Indie Game Community Management – Knowledge Share w/ Jarvs Tasker (Raw Fury, Nothing Without Us) IMPRESS // Ash Gwinnell

378 views - 1 year ago

Indie Game Publishers: What We're Looking For in Your Indie Games // IMPACT! Indie Games 2024

Indie Game Publishers: What We're Looking For in Your Indie Games // IMPACT! Indie Games 2024 IMPRESS // Ash Gwinnell

236 views - 1 year ago

Tackling Indie Game TikTok: Not as scary as you think! (Natasha Evette) // IMPACT! 2024

Tackling Indie Game TikTok: Not as scary as you think! (Natasha Evette) // IMPACT! 2024 IMPRESS // Ash Gwinnell

210 views - 1 year ago

Micro to Massive: Indie Game Marketing Considerations as you Scale (Haley Uyrus) // IMPACT! 2024

Micro to Massive: Indie Game Marketing Considerations as you Scale (Haley Uyrus) // IMPACT! 2024 IMPRESS // Ash Gwinnell

109 views - 1 year ago

PowerWash Simulator: Making the Most of Brand & IP Crossovers (Jess Green, FuturLab) // IMPACT! 2024 IMPRESS // Ash Gwinnell

72 views - 1 year ago

Indie Game Marketing Examples: Campaigns We Loved // IMPACT! Indie Games 2024

Indie Game Marketing Examples: Campaigns We Loved // IMPACT! Indie Games 2024 IMPRESS // Ash Gwinnell

256 views - 1 year ago

Mentoring + Inclusivity = Better Games, Better Games Biz (Anisa Sanusi, Limit Break) // IMPACT! 2024

Mentoring + Inclusivity = Better Games, Better Games Biz (Anisa Sanusi, Limit Break) // IMPACT! 2024 IMPRESS // Ash Gwinnell

90 views - 1 year ago

Why Everything You Know About Content Creators is (Probably) Wrong (Rich Keith) // IMPACT! 2024

Why Everything You Know About Content Creators is (Probably) Wrong (Rich Keith) // IMPACT! 2024 IMPRESS // Ash Gwinnell

89 views - 1 year ago

Insert Credits Here: Moving from VGTR TO VGEC (Stuart Isaac Burnside, BFI) // IMPACT! 2024

Insert Credits Here: Moving from VGTR TO VGEC (Stuart Isaac Burnside, BFI) // IMPACT! 2024 IMPRESS // Ash Gwinnell

89 views - 1 year ago

Marketing For Indies: How to talk about your game so that people will listen! // IMPACT! Indie Games

Marketing For Indies: How to talk about your game so that people will listen! // IMPACT! Indie Games IMPRESS // Ash Gwinnell

245 views - 1 year ago

IMPACT! Indie Games 2024 – Recap

IMPACT! Indie Games 2024 – Recap IMPRESS // Ash Gwinnell

379 views - 1 year ago

Learnings From Content Creators – Joshua Brown | IMPRESS Mini Marketing Summit 2023 (4/4)

Learnings From Content Creators – Joshua Brown | IMPRESS Mini Marketing Summit 2023 (4/4) IMPRESS // Ash Gwinnell

233 views - 2 years ago

Burning Questions for Indie Game Marketing Pros | IMPRESS Mini Marketing Summit 2023 (3/4)

Burning Questions for Indie Game Marketing Pros | IMPRESS Mini Marketing Summit 2023 (3/4) IMPRESS // Ash Gwinnell

440 views - 2 years ago

Working with Indie Game Trailer Editors – Suzanne Wallace | IMPRESS Mini Marketing Summit 2023 (2/4)

Working with Indie Game Trailer Editors – Suzanne Wallace | IMPRESS Mini Marketing Summit 2023 (2/4) IMPRESS // Ash Gwinnell

447 views - 2 years ago

Secrets of Steam's Discovery Algorithm – Chris Zukowski | IMPRESS Mini Marketing Summit 2023 (1/4)

Secrets of Steam's Discovery Algorithm – Chris Zukowski | IMPRESS Mini Marketing Summit 2023 (1/4) IMPRESS // Ash Gwinnell

5.9K views - 2 years ago

Twitch notifications for YOUR Indie Game?! (Coverage Bot – Setup Walkthrough)

Twitch notifications for YOUR Indie Game?! (Coverage Bot – Setup Walkthrough) IMPRESS // Ash Gwinnell

898 views - 3 years ago

Introducing: Coverage Bot – Press & Media Monitoring for Video Games

Introducing: Coverage Bot – Press & Media Monitoring for Video Games IMPRESS // Ash Gwinnell

1.1K views - 3 years ago

Giving up game development after 10 years? Not quite…

Giving up game development after 10 years? Not quite… IMPRESS // Ash Gwinnell

759 views - 3 years ago

Solo Indie Game Developer Goals 2020/2021

Solo Indie Game Developer Goals 2020/2021 IMPRESS // Ash Gwinnell

702 views - 5 years ago

Making a Slime Enemy - Retro FPS Roguelike Devlog #3

Making a Slime Enemy - Retro FPS Roguelike Devlog #3 IMPRESS // Ash Gwinnell

997 views - 5 years ago

How much MONEY did my Indie Game make? (Nintendo Switch, Steam and Mobile)

How much MONEY did my Indie Game make? (Nintendo Switch, Steam and Mobile) IMPRESS // Ash Gwinnell

37.3K views - 5 years ago

Finding My Feet - Retro FPS Roguelike #2

Finding My Feet - Retro FPS Roguelike #2 IMPRESS // Ash Gwinnell

1.7K views - 5 years ago

"All Things Game Feel" talk - by Ashley Gwinnell / Force Of Habit

"All Things Game Feel" talk - by Ashley Gwinnell / Force Of Habit IMPRESS // Ash Gwinnell

3.5K views - 5 years ago

Game Engine - Retro FPS Roguelike Devlog #1

Game Engine - Retro FPS Roguelike Devlog #1 IMPRESS // Ash Gwinnell

4.1K views - 5 years ago

VAMP: Pixel art, prototype and polish - Ludum Dare 46

VAMP: Pixel art, prototype and polish - Ludum Dare 46 IMPRESS // Ash Gwinnell

673 views - 5 years ago

Force Of Habit - MEGA SALE 2019

Force Of Habit - MEGA SALE 2019 IMPRESS // Ash Gwinnell

91 views - 6 years ago

How I procedurally generated puzzles in "makenines"

How I procedurally generated puzzles in "makenines" IMPRESS // Ash Gwinnell

1.4K views - 6 years ago

How I juiced and polished my mobile game "makenines"

How I juiced and polished my mobile game "makenines" IMPRESS // Ash Gwinnell

337 views - 6 years ago

Visual design evolution in makenines

Visual design evolution in makenines IMPRESS // Ash Gwinnell

206 views - 6 years ago

Invasion: Making a game in a weekend! (Ludum Dare 45 & Fuse Jam)

Invasion: Making a game in a weekend! (Ludum Dare 45 & Fuse Jam) IMPRESS // Ash Gwinnell

884 views - 6 years ago

Neon Caves - Nintendo Switch - Trailer

Neon Caves - Nintendo Switch - Trailer IMPRESS // Ash Gwinnell

2.7K views - 6 years ago

Deep Heat - Release Trailer (Armor Games)

Deep Heat - Release Trailer (Armor Games) IMPRESS // Ash Gwinnell

176 views - 7 years ago

Toast Time: Smash Up! - Release Trailer

Toast Time: Smash Up! - Release Trailer IMPRESS // Ash Gwinnell

1.7K views - 7 years ago

Toast Time: Smash Up! - Announcement Trailer

Toast Time: Smash Up! - Announcement Trailer IMPRESS // Ash Gwinnell

1.2K views - 7 years ago

Carl Hates Christmas - Ludum Dare 40

Carl Hates Christmas - Ludum Dare 40 IMPRESS // Ash Gwinnell

79 views - 8 years ago

makenines - announcement trailer

makenines - announcement trailer IMPRESS // Ash Gwinnell

13.7K views - 9 years ago

Mr. Bit: Vacuuming Extraordinaire

Mr. Bit: Vacuuming Extraordinaire IMPRESS // Ash Gwinnell

728 views - 10 years ago

Friendship Club - Steam Early Access - OUT NOW!

Friendship Club - Steam Early Access - OUT NOW! IMPRESS // Ash Gwinnell

800 views - 10 years ago

Friendship Club - Steam Early Access Trailer

Friendship Club - Steam Early Access Trailer IMPRESS // Ash Gwinnell

4.1K views - 10 years ago

Sinking Feeling - Release Trailer

Sinking Feeling - Release Trailer IMPRESS // Ash Gwinnell

6K views - 11 years ago