Custer Cruisin’ is an annual 10 day event held in downtown Custer, South Dakota, located in the heart of the beautiful Black Hills. Every August it coincides with the Sturgis Motorcycle Rally. It features vendors, vintage bike show, painted bike exhibit, reenactors and motorcycle activates scheduled, including a Mayor’s Ride and Veterans’ Ride. Custer is minutes away from some of the best scenic rides, such as Needles Highway, Iron Mountain Road, Wildlife Loop, and Hell Canyon. You should see the hills from here! www.custercruisin.com