Radio listeners are passionate, loyal and eager to share what they’ve heard on their favorite station.
Each week, 1 in 2 listeners talk to others about what they heard on the radio. The majority of people (95%) listen at least weekly, with over three quarters (77%) listening daily.
The latest insights show that commercial radio listeners build a strong, lasting and deep relationship with their favorite station and they like to talk about what they’ve heard.
4 out of 5 listeners have been listening to our radio station for more than two months.
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“There is an increasing focus on the value of developing a relationship with your audience and consumers, and Throwback FM clearly provides a unique platform for this purpose”.